Field Marketing Manager

OPENTEXT - THE INFORMATION COMPANY

OpenText is a global leader in information management, where innovation, creativity, and collaboration are the key components of our corporate culture. As a member of our team, you will have the opportunity to partner with the most highly regarded companies in the world, tackle complex issues, and contribute to projects that shape the future of digital transformation.

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AI-First. Future-Driven. Human-Centered.

At OpenText, AI is at the heart of everything we do\u2014powering innovation, transforming work, and empowering digital knowledge workers. We are hiring talent AI can't replace to help us shape the future of information management. Join us.

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YOUR IMPACT

We are seeking a highly motivated, organized, and results-oriented Field Marketing Manager to support regional marketing across the U.S. West territory, spanning Minnesota to California. Working closely with the Senior Field Marketing Manager, this role will help execute regional programs aligned to sales priorities, target accounts, and pipeline goals.

The ideal candidate brings hands-on experience in field marketing, campaign execution, events, and demand generation. This individual will collaborate with sales and cross-functional marketing teams to deliver high-quality programs, manage program details, and contribute to measurable business outcomes.

This is an exciting opportunity for a marketer who enjoys translating strategy into execution, coordinating multiple workstreams, and building strong partnerships while developing broader field marketing expertise.

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WHAT THE ROLE OFFERS\u00A0

Regional Marketing Strategy & Business Planning
\u2022 \u00A0 \u00A0Support the Senior Field Marketing Manager in executing the regional marketing plan aligned to sales and marketing priorities, growth objectives, and target account strategies.
\u2022 \u00A0 \u00A0Contribute to quarterly and annual planning by coordinating program inputs, timelines, budgets, and execution requirements.
\u2022 \u00A0 \u00A0Execute activities aligned to priority accounts, industry segments, key solutions, and regional business objectives.
\u2022 \u00A0 \u00A0Build productive working relationships with regional sales teams and provide timely program updates, materials, and follow-up.

Account-Based Marketing (ABM)
\u2022 \u00A0 \u00A0Support the execution of account-based marketing programs for strategic target accounts in partnership with sales and the Senior Field Marketing Manager.
\u2022 \u00A0 \u00A0Coordinate marketing activities aligned to account plans, whitespace opportunities, target buying groups, and client priorities.
\u2022 \u00A0 \u00A0Help create and deliver personalized experiences and campaigns for named accounts and key buying groups.
\u2022 \u00A0 \u00A0Support engagement across target accounts through client events, digital campaigns, executive programs, and thought leadership initiatives.

Industry Marketing & Vertical Campaigns
\u2022 \u00A0 \u00A0Collaborate with industry marketing teams to activate industry-specific campaigns and messaging across priority verticals.
\u2022 \u00A0 \u00A0Tailor programs and content to address the unique needs, priorities, and business challenges of target industries.
\u2022 \u00A0 \u00A0Support industry-focused events, executive roundtables, client advisory engagements, and thought leadership initiatives.
\u2022 \u00A0 \u00A0Leverage industry insights and market trends to improve targeting and campaign performance.

Demand Generation & Pipeline Growth
\u2022 \u00A0 \u00A0Execute integrated campaigns that help generate, nurture, and accelerate sales opportunities.
\u2022 \u00A0 \u00A0Contribute to pipeline creation, influenced pipeline, and opportunity acceleration through disciplined program execution and follow-up.
\u2022 \u00A0 \u00A0Partner with sales development, digital, and marketing operation teams to optimize lead flow and conversion.
\u2022 \u00A0 \u00A0Track campaign performance and continuously optimize programs based on business results.

Executive Client Engagement
\u2022 \u00A0 \u00A0Coordinate high-value client and prospect experiences, including executive briefings, VIP events, roundtables, industry conferences, and client appreciation programs.
\u2022 \u00A0 \u00A0Work with sales teams to support engagement with key clients and prospects.
\u2022 \u00A0 \u00A0Support executive-to-executive engagements by coordinating invitations, logistics, briefing materials, and follow-up.

Events & Experiential Marketing
\u2022 \u00A0 \u00A0Coordinate and execute virtual, hybrid, and in-person programs, including industry conferences, regional events, webinars, customer events, and tradeshows.
\u2022 \u00A0 \u00A0Manage event logistics, project plans, vendors, communications, lead follow-up coordination, and measurement.
\u2022 \u00A0 \u00A0Maximize event ROI through integrated pre-event, at-event, and post-event engagement plans.

Data, Insights & Performance Management
\u2022 \u00A0 \u00A0Use account intelligence, marketing analytics, and CRM data to support targeting, execution, and program optimization.
\u2022 \u00A0 \u00A0Track pipeline contribution, campaign influence, event ROI, and engagement metrics.
\u2022 \u00A0 \u00A0Prepare clear performance updates and identify practical opportunities to improve future programs.

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WHAT YOU BRING\u00A0

\u2022 \u00A0 \u00A04+ years of experience in Field Marketing, Demand Generation, Events, Campaign Marketing, or Regional Marketing, preferably within a B2B technology organization.
\u2022 \u00A0 \u00A0Experience supporting or executing account-based marketing programs that contribute to engagement and pipeline.
\u2022 \u00A0 \u00A0Experience collaborating with sales teams and cross-functional marketing partners.
\u2022 \u00A0 \u00A0Experience executing industry-focused or audience-specific marketing programs is preferred.
\u2022 \u00A0 \u00A0Working knowledge of pipeline creation, lead management, opportunity acceleration, and revenue-focused marketing.
\u2022 \u00A0 \u00A0Experience managing client events, executive programs, conferences, and integrated marketing campaigns.
\u2022 \u00A0 \u00A0Strong organization, attention to detail, project management, communication, and stakeholder coordination skills.
\u2022 \u00A0 \u00A0Analytical mindset with experience measuring marketing performance and ROI.
\u2022 \u00A0 \u00A0Experience with Salesforce, Eloqua, 6sense, or similar CRM and marketing technologies preferred.
\u2022 \u00A0 \u00A0Ability to travel throughout the U.S. West territory, from Minnesota to California, and across North America as needed.

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WHAT YOU NEED TO SUCCEED

\u2022 \u00A0 \u00A0You take ownership of your work, follow through on commitments, and raise risks early.
\u2022 \u00A0 \u00A0You are client-obsessed and passionate about creating meaningful experiences.
\u2022 \u00A0 \u00A0You build productive relationships with sales teams and cross-functional partners.
\u2022 \u00A0 \u00A0You thrive in a fast-paced environment and can manage multiple priorities with accuracy and discipline.
\u2022 \u00A0 \u00A0You use data and insights to make better decisions and optimize results.
\u2022 \u00A0 \u00A0You are energized by driving measurable business outcomes and exceeding goals.
\u2022 \u00A0 \u00A0You are naturally curious about technology, AI, market trends, and client challenges.

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OpenText's commitment to diversity and inclusion surpasses legal requirements, evident in our Equal Employment Opportunity Statement of Policy which promotes a respectful and empowering environment for employees of all backgrounds, culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws.

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If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please contact us at View email address on click.appcast.io. Our proactive approach fosters collaboration, innovation, and personal growth, enriching OpenText's vibrant workplace.

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Compensation: At OpenText, we offer a thoughtfully designed benefits package that supports your physical, emotional, and financial wellbeing. A summary of those benefits can be found on our Why Join Us page. As you move through the hiring process, we\u2019re happy to provide more details about our compensation programs, including variable and commission compensation opportunities for eligible roles, vacation entitlement, and paid time off.

Salary Range: $108,300 - $162,500; Depending on the candidate\u2019s education, experience, skills, geographical location, and alignment with internal equity and external market, actual salary may vary and be higher or lower than the range posted.

California Residents: The pay range above is a reasonable estimate of salary based on pay scale, candidate experience, skills, and education. In addition to the comprehensive benefits noted above, the role may be eligible for bonus or commissions.

AI Usage Disclosure: As part of our commitment to transparency, we use artificial intelligence (AI) tools to assist in various stages of our recruitment process, including resume screening, candidate matching, interview scheduling, and communications. These tools are designed to improve efficiency, reduce bias, and enhance candidate experience. All decisions regarding hiring are made by qualified human professionals, and we continuously monitor our AI systems to ensure fairness and compliance with applicable regulations.