Field Marketing Manager - North America

DescriptionDo you bring field marketing leadership experience and a passion for building targeted, account-based campaigns? Have you worked across complex B2B buying journeys to turn marketing engagement into qualified pipeline?If this sounds like you and you are driven by purpose, join the SOPHiA GENETICS marketing team as a Field Marketing Manager for North America and enable us to make a positive impact on the outcomes for cancer and rare disease patients worldwide.Enjoy the flexibility of a hybrid work schedule allowing 2 days PW home working, collaborating closely with colleagues in our Boston corporate office.Our MissionWe believe there is a smarter, more data-driven way to make decisions in healthcare and our cloud-native AI powered SOPHiA DDM Platform makes that vision a reality on a daily basis. You will have direct input to our mission to democratize data-driven medicine for the ultimate benefit of cancer and rare disease patients across the globe.Your MissionYou will lead field marketing execution across North America, managing the connection between marketing, sales and SDR activity. You will turn event and campaign engagement into well-qualified opportunities, strengthen sales follow-up, and build a more strategic outbound motion around the audiences and topics that matter.The value you addLead the NORAM field marketing function, including two SDRs and an Events Lead.Manage inbound leads from events, webinars and other marketing activity, from qualification through handoff and follow-up.Partner with sales teams to improve follow-through on qualified leads and identify opportunities that are not being progressed.Plan targeted outbound campaigns with SDRs, using marketing automation and account-based marketing tools such as 6sense, and tailor messages to specific audiences and events.Coordinate field activity and campaign execution across a decentralized NORAM sales organization.Focus the team's work on conversion quality and pipeline outcomes rather than activity volume alone.RequirementsWe know that every background is different, but to be best set for success we see you bringing:c. 6+ years of experience in field marketing, including marketing automation and account-based marketing campaigns.First experience managing or developing SDR teams and coordinating closely with sales.The ability to build targeted, multi-touch campaigns for complex buying journeys that can span 12 to 18 months.Experience in complex healthcare, life sciences or comparable B2B buying environments; a deep understanding of the buying journey is more important than specific diagnostic workflow expertise.BenefitsYou will be joining an organization with the patient at the heart of every decision and action, driven by purpose as we pursue exponential growth.Business recognition and accolades include: World's most innovative companies (Top 10)World's smartest companies (Top 50) 100 Best Places to Work in Boston Top 10 European Tech Startup Top 10 European biotechs startup to watchTop 25 East-Coast Biotech to watchOur benefits package is comprehensive, but varies internationally in-line with local standards and laws. You can discuss a full breakdown with us, but as a brief overview:US:Outstanding Medical, Dental & Vision with 90% Employer ContributionCompany matched 401K at 4%Company-paid short & long-term disability insuranceFSA commuter benefits20 Days PTO, increasing to 25 with tenure; 5 Days Sick and 14 Public HolidaysFree EAPOur DNALike the strands of DNA itself, SOPHiA GENETICS and the team are deeply interconnected and reliant on each other to deliver. There are common threads across the team. Things that bind us together. Those things are Relentless Curious; Resilient & Nimble and Fearlessly Adventurous Our VirtuesAt SOPHiA GENETICS we established our 7 Virtues to clarify how our principles show up each day through action. We Decide; We Do; We Collaborate; We Innovate; We Empower; We Adapt and We Learn.At the centre of our Virtues is our Mantra, We Care, which provides a constant reminder of the compassionate, benevolent, and hopeful nature of our mission and how it should be threaded through each of our Virtues and everything we do. Learn more about our DNA and Virtues on our Careers portalThe Process We use the power of AI to help our partners make decisions. If you’re utilizing AI in your search and application process, why not use some of these prompts, or read our AI guide.‘What impact can I expect to have on the world by working at SOPHiA GENETICS?’‘I have an interview with SOPHiA GENETICS. What should I know before I meet with them?’‘I am a *job title* - What can SOPHiA GENETICS offer my career?’Apply now with your CV and any supporting information. Suitably qualified candidates will be invited through an interview and screening process where you will speak with members of our Talent Acquisition Team, the hiring leader alongside key colleagues and stakeholders from across the business. If you need additional support or accommodations for accessibility, please contact our TA team for assistance on View email address on click.appcast.io. SOPHiA GENETICS recruiters only contact candidates from @sophiagenetics.com addresses and never request payment at any stage. Verify any offer before responding.We appreciate the value external partners can bring, but we operate a direct-hiring model and we are not looking to utilize agency support at this time. All hiring is controlled by Talent Acquisition, potential partners should liaise through TA and not our hiring teams please. Starting Date: As availableLocation: Boston (3x week onsite)Contract: PermanentMA Pay Range: $88,000 - $168,000Disclaimer: The estimated pay range represents a good faith estimate of what the Company expects to pay a successful applicant for the listed position and applies specifically to candidates based in Massachusetts. Due to various factors, the estimated pay range may vary in other locations. Should the level or location of the role change during the hiring process, the applicable base range may be updated accordingly. Compensation decisions are dependent on several factors including, but not limited to, an individual’s qualifications, job related skills, years of experience, location, relevant education or training, internal equity, and alignment with market data. The range does not include benefits, and if applicable, bonus, commission, or equity.​Job SummaryID: 9468B7737FDepartment: Marketing and Communications