Head Marketing Alpha 1
$232.5k - $387.5kSanofi
Job title: Head Marketing Alpha 1Location: Cambridge, MAAbout the JobThe Head of AATD Marketing is the senior marketing leader for Sanofi's Alpha-1 Antitrypsin Deficiency franchise, accountable for brand strategy, commercial execution, and cross-functional orchestration across the AATD portfolio, including the launch readiness for new AATD assets. Alpha 1 is estimated to achieve 4B in revenue at peak.This role uniquely combines marketing team leadership in addition to setting strategy for a dedicated TLL (Thought Leader Liaison) organization, ensuring tight alignment between strategic brand direction and field-based execution. The Head of AATD Marketing serves as the primary strategic partner to the GM, U.S., Global and cross-functional U.S. leadership, while representing the voice of the customer (HCPs, patients, KOLs, and patient advocacy groups) into brand planning.Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.About SanofiWe're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.Main ResponsibilitiesMarketing & Brand LeadershipOwn brand vision, strategy, forecasting, and demand signal for the AATD portfolioLead the US team in the execution of a highly digital/AI driven launch impacting the patient and HCP journey, treating LLMs as a customerLead, develop, and manage the AATD marketing team, including Account/Acct Marketing, Patient Experience, Product Strategy, Digital/AI Innovation, and Congresses/Speaker Bureau functionsDirect brand planning, campaign and messaging strategy, and KPI development/tracking across account and patient workstreamsLead launch readiness and go-to-market orchestration for new AATDServe as external liaison to KOLs and Patient Advocacy Groups (PAGs)TLL StrategyEnsure seamless integration between TLL field activity and marketing strategy, acting as the connective tissue between HQ brand strategy and local/regional executionPartner with Sales/Field Leadership to align TLL deployment with account planning, KOL engagement, and market access prioritiesEstablish governance rhythms and communication cadences between the marketing organization and the TLL organization to ensure consistent field messaging and rapid feedback loops from the field into brand strategyGovernance & Cross-Functional PartnershipLead program governance including core teams, LRRs (Launch Readiness Reviews), ELC, SPC Leadership Team, and NALT meetingsAct as strategic partner to Global and U.S. cross-functional leadership, including Commercial Operations, Market Access, Medical, Regulatory, and CommunicationsPartner with PAPA (Patient Advocacy/Programs) leadership on compliant patient engagement program (PEP) executionLiaise with Global brand teams to ensure alignment between U.S. execution and global strategyTeam & People LeadershipManage and develop a multi-disciplinary marketing team (Product Strategy, Account Marketing, Patient Experience, AI/Digital Innovation, Speaker Bureau, Health Systems)Build organizational capability, talent pipeline, and culture across both the marketing and TLL organizationsManage budget, resourcing, and operational excellence for the AATD marketing functionAbout YouRequired QualificationsBachelor's degree required; MBA or advanced degree preferred10+ years of pharmaceutical/biotech marketing experience, including rare disease, specialty, or orphan drug marketingProven experience managing or closely partnering with field-based teams (TLLs, KAMs, or similar liaison roles)Demonstrated success leading product launches, ideally in rare disease or specialty marketsStrong track record of people leadership and cross-functional influence at senior levelsExperience with patient advocacy engagement and KOL/PAG relationship managementFamiliarity with digital/AI-enabled marketing tools and platforms (e.g., Veeva, CRM, digital "find and switch" initiatives) a plusKey RelationshipsGeneral ManagerU.S. and Global Alpha 1 Brand TeamU.S. Sales/Field Leadership & TLL organizationCommercial Operations, Market Access, Medical Affairs, Regulatory, CommunicationsPatient Advocacy & Programs (PAPA) leadershipWhy Choose UsBring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programSanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SA #LI-SA#LI-Hybrid#vhdPursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.Sanofi US endeavours to make our career center accessible to any and all users. If you are experiencing difficulty and need assistance applying online, please call 1-866-SANOFI2 View phone number on click.appcast.io) or click hereUS and Puerto Rico Residents OnlySanofi Inc. and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.North America Applicants OnlyThe salary range for this position is:$232,500.00 - $387,500.00All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs, and additional benefits information can be found here.SummaryLocation: Cambridge, MAType: Full time
$232.5k - $387.5k
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