Content Marketing Specialist

Job TitleGeoforce is the world's leading Field Asset Intelligence provider, on a mission to connect the world's equipment.Since 2007, we have helped organizations network the rugged, remote, mobile, and often disconnected equipment their businesses depend on. Today, Geoforce connects more than 250,000 assets across 90+ countries through purpose-built rugged devices, global cellular and satellite connectivity, and powerful cloud software.Fleet Management solutions were built around drivers and driver workflows. Field Asset Intelligence is built around equipment. By connecting revenue-critical equipment and turning its activity into actionable intelligence, Geoforce helps customers improve utilization, efficiency, agility, and competitive advantage.We are building and defining this category — and we want curious, confident people who are energized by the opportunity to build something different.What You'll DoDevelop content that supports brand awareness, demand generation, customer growth, product marketing, and sales enablement.Create written content across multiple formats, including blogs, thought leadership, guides, reports, customer stories, website copy, landing pages, email, social media, sales collateral, and campaign assets.Interview customers, executives, subject matter experts, partners, and internal teams to uncover compelling stories and insights.Translate technical products and operational challenges into clear, engaging, outcome-oriented content.Help establish Geoforce as a thought leader within Field Asset Intelligence and the markets we serve.Partner closely with Campaign Architects to develop content that supports integrated campaigns, product launches, partner programs, and customer initiatives.Create and adapt basic visual assets for social media, presentations, digital content, and campaign needs using tools such as Canva, PowerPoint, Figma, or similar platforms.Repurpose larger content assets into multiple formats and channels to maximize reach and value.Partner with the Multimedia Designer to develop more sophisticated visual, video, and multimedia content.Leverage AI tools to accelerate research, ideation, drafting, editing, repurposing, and content production while maintaining strong quality and editorial judgment.Use content performance data to understand what is resonating and continuously improve future content.How Success Will Be MeasuredSuccess in this role will be measured by both the quality and business impact of the content you create, including:Consistent delivery against the marketing content roadmapQuality, volume, and speed of content productionContent engagement and conversionOrganic and AI-search visibilityCampaign performance and pipeline influenceSales utilization of contentEffective repurposing of content across channelsConsistency of Geoforce messaging, voice, and positioningImproved content production efficiency through thoughtful use of AI and repeatable workflowsWhat We're Looking For3–6+ years of experience in B2B content marketing, copywriting, editorial marketing, communications, or a related roleExcellent writing, editing, and storytelling skillsStrong ability to simplify technical or complex topicsExperience creating content across multiple stages of the B2B buyer journeyExperience developing content for websites, campaigns, email, social media, and sales enablementComfortable interviewing customers, executives, salespeople, and subject matter expertsWorking knowledge of SEO and modern organic content strategyBasic design and layout skills for everyday marketing assets, social content, presentations, and simple digital creativeComfort using tools such as Canva, PowerPoint, Figma, Adobe Express, or similar platformsHands-on experience using generative AI as part of a professional content marketing workflowStrong project management skills and the ability to manage multiple initiatives simultaneouslyA willingness to roll up your sleeves and create rather than simply manage the workPreferred ExperienceExperience marketing B2B SaaS, industrial technology, IoT, telematics, fleet technology, asset management, or related productsExperience developing customer stories and case studiesExperience developing research-based thought leadershipFamiliarity with AI search optimization / GEOExperience supporting paid media and demand generation campaignsExperience supporting product launches and go-to-market initiativesExperience with basic photography, video editing, or multimedia productionExperience working closely with demand generation, product marketing, field marketing, and sales teams