Marketing and Communications Administrator

The Marketing and Communications Administrator is responsible for managing an organization’s public communications, media relations, and information outreach. This position develops press releases and public messaging, responds to media inquiries, coordinates communications during events or emergencies, and helps maintain a clear, consistent public image. Strong writing, interpersonal, organizational, and crisis-communication skills are essential for effectively communicating with diverse audiences, managing sensitive situations, and serving as a trusted and responsive public information resource. New Hire Salary Range: $75,939 - $84,475 per year Salary range: $75,939 - $106,315 Employee Benefits Overview: Health & Wellness: Medical, dental, and vision insurance Health Savings Account (HSA) & Flexible Spending Plan (FSA) Telemedicine Wellness programs (early detection, lifestyle modification, disease management) Employee Assistance Program (EAP) Life Insurance: Employer-paid basic life and AD&D insurance, plus supplemental life options Retirement: Arizona State Retirement System (ASRS)--mandatory program, shared employee/employer contributions Supplemental Benefits: Employee recognition & reward program Tuition reimbursement Discounted Northwest Valley YMCA membership Paid Leave: Holidays: 10 City Holidays Vacation: 80 hours per year, increases with length of service Sick Leave: 96 hours per year Service Leave: 10 hours per year Additional information is available at: Benefits are subject to change. Experience a workplace that values and invests in your well-being! About us: Welcome to the City of El Mirage Considered the gateway to the Northwest Valley of the Greater Phoenix Metro Area, El Mirage has grown from a small town, dependent on agriculture, to a diverse urban economy with a population of more than 35,000. The City’s mission is to enhance the quality of life through leadership, partnerships, and the efficient delivery of outstanding service to our diverse community. Job Classification Summary Job Classification Title: Program Administrator Working Title(s): Marketing and Communications Administrator FLSA Status: EX Distinguishing Characteristics Organizational Role: Professional Supervision Exercised: Supervisor, as assigned Budget Authority: Prepares/Administers Competency Rank(s): N/A This job classification description is intended to be generic in nature and not an exhaustive list of all duties, responsibilities, and requirements. The essential duties and Fair Labor Standards Act (FLSA) designation may vary based on the specific tasks assigned as determined by the City of El Mirage. This is the sixth level in a six-level Program Administration classification series devoted to administering an assigned program area. Incumbents ensure programs are delivered effectively, monitor program performance, prepare reports, maintain records, and serve as the primary resource for the program area. Work requires independent judgment, strong organizational skills, and the ability to collaborate across departments. Depending on the assignment, the position may provide supervision to paraprofessional-level staff. Position Specific Duties Serves as the City’s primary Public Information Officer (PIO), overseeing all official communications and media relations. Manages communications and public engagement for City leadership, including drafting official statements, speeches, presentations, and coordinating the Mayor’s State of the City event. Develops and executes strategic marketing campaigns for internal departments, aligning initiatives with organizational objectives. Manages projects from conception through completion and provides data-driven analysis and insights as needed. Leads all website content strategies, including maintaining site accuracy and training staff on website tools and functionality. Provides crisis communications guidance and support for all Public Safety departments, ensuring consistent, timely, and effective messaging during critical incidents. Conceptualizes and produces high-quality video and graphic design projects from initial concept through final delivery. Creates City newsletters highlighting departmental programs, services, and events. Develops clear, effective public relations messaging. Distributes communications across diverse channels and platforms to maximize reach and engagement. Designs communication and marketing materials that support organizational goals. Knowledge Applicable federal, state, and local laws, codes, and regulations. Program administration and project management. Collaboration with city departments and external agencies. Group facilitation and consensus-building. Effective presentations to the City Council and City leadership. Organizing, prioritizing, assigning, and monitoring work. Business operations, methods, and practices. Critical thinking, problem-solving, and analytical techniques. Industry best practices, trends, and emerging technologies. Customer service standards and practices. Applicable operating policies and procedures. Software and computer applications required for assigned duties. Modern office technology and systems. Community and city resource partnerships. Federal Emergency Management Agency (FEMA)-Emergency Operations Center Skills Overseeing program implementation and ensuring adherence to quality standards. Directing program management activities, including organization and logistics. Training, coaching, and supporting staff development. Coordinating deadlines, prioritizing workload demands, and assigning and monitoring tasks. Tracking expenditures and identifying budget needs. Interpreting, monitoring, and reporting program, project, and financial data. Providing consultation to City staff and the public. Ensuring compliance with applicable policies, standards, regulations, and contracts. Facilitating group discussions and building consensus through persuasive reasoning. Identifying process or program deficiencies and implementing corrective solutions. Researching industry trends, solutions, and best practices. Reading, analyzing, interpreting, and summarizing written materials and statistical data. Preparing complex reports, forms, policies, and procedures. Managing multiple deadlines and prioritizing competing demands. Demonstrating strong attention to detail and accuracy. Exercising political acumen in decision-making and communication. Negotiating and resolving conflicts effectively. Providing high-quality customer service. Using assigned tools and equipment, including required computer applications. Communicating clearly and effectively, including explaining complex concepts and requests. Formulating concepts and developing strategies and solutions for training needs. Analyzing issues and presenting recommendations to management. Additional skills based on the assignment may include: Applying creative conceptual design skills. Preparing publications for print. Developing campaign concepts in collaboration with City department representatives. Creating and implementing marketing campaigns. Photography and videography as digital assets of professional design. Expert level of various digital platforms such as CivicPlus, Final Cut Pro, and Adobe Premiere. Education and Experience: Bachelor’s degree in a field directly related to assignment and 5 years of related experience or an equivalent combination of directly related education and experience. Certifications/Licenses: Based on assignment. Arizona Class D Driver’s License. Marketing and Communications assignments. FEMA’s IS-29, IS-100, IS-200, IS-700, IS-800, and IS-2200 within 12 months of appointment. Continuing Employment Requirements Maintain all certifications/licenses required at job entry and within the specified timeframe. ADA Information Type of Work: Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met. Physical Requirements: The following physical activities are essential to the performance of the job: talking, hearing, seeing, and repetitive motions. The following physical activities may be performed but are not essential to the job: kneeling, crouching, pulling, lifting, grasping, and feeling. Work Environment/Conditions: Work is performed primarily inside an office environment. Some assignments require driving and intermittent periods outdoors. There is none to infrequent exposure to adverse environmental conditions. The City reserves the right to: Consider only the most qualified applicants for the succeeding examination processes. Application and review (Training and Experience Evaluation). Interview. Appointment subject to successful completion of a pre-employment background examination. All communication regarding application status and interview notifications will be sent via email—please monitor your junk/spam email for communication, as it will come from a system-generated source. When advised, reasonable accommodations will be made in order for a qualified applicant with a disability to participate in any phase of the recruitment process. Please contact Human Resources to request an accommodation. The City of El Mirage is an Equal Opportunity Employer. #J-18808-Ljbffr City of El Mirage