Associate Manager, App & Loyalty (Parsippany)

This job is with Reckitt, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose. Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Mead Johnson Nutrition

Mead Johnson Nutrition (MJN) is Reckitt's specialized, science-led infant and child nutrition business. With over 100 years of pediatric nutrition expertise, MJN is known for its clinical, science-based approach to innovation and its expanding focus on specialized nutrition. Its market-leading brands, including Enfamil and Nutramigen, support early childhood development and lifelong health. MJN operates in over 50 countries and plays a vital role in delivering high-quality nourishment to families around the world. Enfamil is the leading global infant formula brand, and the most recommended by pediatricians in MJN's core markets.

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Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world's most loved and trusted health, hygiene and nutrition brands.Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

Do you want to make a difference in millions of lives? Come join our team. As Associate Product Manager, App & Rewards on Enfamil at Reckitt, you will be responsible for providing helpful insights, knowledge, and value for expecting and new parents via our mobile app and rewards program. You will enhance the app experience, drive increased engagement, brand affinity, and product sales. You will also own the ongoing operations and continued enhancement of the Enfamil Rewards program, a key engagement driver for the brand. 

As part of the Site & App Team, you will be core to connecting with and providing value to parents, caregivers, and moms, delivering educational content, rewards, and helpful utilities. Your work will be directly attributed to the overall growth of the business and will be highly visible to business leadership. You will report to the Team Lead, Web/App/Rewards, sitting within the broader Digital Marketing and Consumer Engagement team. 

You will partner with the Product Manager, Web to develop the product roadmap, assess performance opportunities, own implementation plans, and lead successful launches that drive KPI improvements. You are passionate about contributing to great consumer-centric digital products, and this shows in your past work. You are a strategic and analytical thinker with a genuine curiosity for AI-driven personalization. You work well with others, and you always put the consumer's needs first. You're both a thinker and a doer. Your work will support our mission to nourish the world's children for the best start in life by keeping our mobile app and rewards program fresh, up-to-date, and contextually relevant for the moms and caregivers who depend on it. 

Your focus & time should be split: 

60% - Creating, deploying, and running campaign and feature enhancement projects/initiatives 

20% - Engaging with cross-functional partners on Operations & Administration 

20% - Data Reporting, Analysis, and AI-driven Optimization 

You must bring an entrepreneurial can-do spirit, a data-driven and AI-curious mindset, and the discipline to deliver enhancements on time and on target. 

Your responsibilities

Vision & Strategy Support 

• Partner with Product leaders to shape and execute the product roadmap for the mobile app and rewards program. 
• Contribute to strategic planning by surfacing insights from user behavior, performance data, competitive trends, and AI-driven signals. 

App Experience & Feature Enhancements 

• Support the development and deployment of new app features and utilities. 
• Maintain and prioritize the product backlog in collaboration with design and development teams, ensuring it includes maintenance tasks, bug fixes, and feature enhancements. 
• Write clear business requirements, user flow diagrams, and functional specs as needed. 

Performance Analytics, AI & Optimization 

• Own reporting and analysis for app and rewards KPIs, including downloads, MAU/WAU, engagement metrics, and rewards redemption rates. 
• Use Google Analytics 4 (GA4), Firebase, and Snipp's native reporting tools to monitor performance and identify optimization opportunities. 
• Partner with Consumer Insights and Data Science teams to analyze custom KPIs and uncover deeper behavioral insights. 
• Build and execute A/B testing plans in partnership with UX and analytics teams. 
• Leverage data for audience segmentation, targeting, and personalization strategies that drive engagement and conversion. 

Push Notifications & Campaign Execution 

• Manage the ongoing push notification stream, including regularly scheduled and ad hoc messages, with hands-on configuration in Salesforce Marketing Cloud (SFMC). 
• Collaborate with CRM and 1:1 teams to ensure messaging is timely, relevant, personalized, and aligned with broader campaign goals. 

Rewards Program Operations 

• Configure and maintain the Enfamil Rewards program using the Snipp rewards management platform. 
• Maintain the prize catalog and coordinate with third-party vendors to procure prizes. 
• Support program budget management and ensure alignment with campaign goals and operational needs. 
• Lead campaign planning, redemption logic, and user experience enhancements. 
• Ensure rewards data flows accurately into the CDP for use in audience targeting and personalization. 

The experience we're looking for

• Bachelor's degree required in Marketing, Computer Science, or related field of study. 
• 3-5 years of relevant experience in mobile app product management and/or loyalty/rewards program management. 
• Strong knowledge of web and app development capabilities, processes, technologies, tech vendors, and third-party offerings. 
• Experience working in loyalty marketing or customer rewards programs, particularly in digital or e-commerce environments. 
• Hands-on experience with marketing automation platforms and CRM tools - Salesforce Marketing Cloud (SFMC) strongly preferred. 
• Familiarity with CDPs and how customer data is leveraged for segmentation, targeting, and personalization. 
• Experience maintaining a prioritized backlog and participating in sprint/release planning in an Agile environment. 
• A data-driven mindset with genuine curiosity for AI-powered personalization, predictive analytics, and emerging martech. 
• Ability to think quickly and creatively about problems and develop efficient solutions with an understanding of technical feasibility. 
• Highly organized, detail-oriented, and able to balance multiple rapidly-moving projects. 

This role is not currently sponsoring visas or considering international movement at this time.

The skills for success

Consumer Insights, Analytical skills, Presentation skills, Drive Innovation, Creativity, Marketing optimization, Digital Marketing, Commercial accumen, FMCG/Consumer Health Experience, Negotiation.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

US salary ranges

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US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law. In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, and life and disability insurance; paid time off for vacation, sick and Company recognized holidays; a 401(k) plan; 16-week paid parental leave or 26 weeks for the birthing parent; adoption and fertility support; tuition reimbursement; discounts; and much more. Our compensation and benefits packages aim to