Senior Associate Brand Manager

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ‘Health for all Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. Senior Associate Brand Manager The Senior Associate Brand Manager drives business objectives and strategies to deliver share, sales and profit targets and owns implementation of brand activities. As a key team member, the Senior Associate Brand Manager provides critical inputs to the forecasting process, conducts data analysis, manages projects and supports day‑to‑day business needs, developing strong working relationships with both internal cross‑functional partners and external agencies. Success requires passion for using data to uncover business opportunities, a desire to win in a competitive market, the ability to collaborate and work with cross‑functional partners and a strong sense of accountability. YOUR TASKS AND RESPONSIBILITIES In line with brand strategy, establish objectives for marketing activity/consumer promotions (FSIs, IRCs, Shopper Marketing…) and lead execution, achieving on‑time implementation of key tactics. Work with internal partners and third‑party agencies on creative development and post‑analysis to identify best practices. Analyze the business and competitive environment, using data and sound judgement to make recommendations for ways to better meet short and long‑term business goals, and identify insights that can lead to new business building ideas. Lead weekly/monthly state‑of‑the‑business tracking and reporting and manage communication to management and cross‑functional teams. Work in partnership with Finance and Product Supply to assist in the monthly management of brand P&Ls and production forecasts to support base business and new product initiatives; responsible for marketing budget management. Support the team in developing annual marketing plans that will enable the brands to meet their volume targets, share targets and overall business objectives. Act as the brand lead for packaging/labeling and website maintenance and provide support for e‑commerce activities in line with brand objectives and marketing plans. Assist in the development of market research projects by identifying information gaps and working with the Marketing Team and MRD manager to recommend and execute plans to fill the information voids. Serve as marketing project lead for product renovations, including channel‑specific products, labeling changes, graphics updates, cost‑savings projects and the execution of updated package graphics. Gain a strong understanding of the medical, regulatory, legal, manufacturing and retail environments for the brands as they relate to key brand initiatives, and build relationships with key contacts in each of these areas. WHO YOU ARE Required BS/BA degree Financial and Operational Acumen: financial management skills to critically and objectively assess programs/investments vs results; ability to streamline operational processes and drive efficiency through use of technology; excellent problem‑solving skills. Analytical Acumen: superior analytical ability, assessing different models and related outputs; experience with business forecasting; proven ability to assess and react to complex data points, distilling information down to actionable insights. Marketing Brand Building: excellent communication skills; ability to engage in positive/productive debate with leaders of key internal constituent groups; ability to collaborate and influence key stakeholders; strong project‑management skills, including identifying key milestones and delivering against deadlines. Preferred MBA with 2 years of experience in a similar role, ideally in a CPG/healthcare environment, or BS/BA with 4 years of experience in a similar role, ideally in a CPG/healthcare environment. Employees can expect to be paid a salary of approximately $118,000–$158,000. Additional compensation may include a bonus or incentive program (if relevant). Additional benefits include health care, vision, dental, retirement, PTO, sick leave, etc. This posting will be available for application until at least 7/7/26. Location: United States : New Jersey : Whippany Division: Consumer Health Reference Code: 874286 Bayer offers a wide variety of competitive compensation and benefits programs. If you meet the requirements of this unique opportunity, and want to impact our mission Health for all, Hunger for none, we encourage you to apply now. Be part of something bigger. Be you. Be Bayer. Bayer is an Equal Opportunity Employer/Disabled/Veterans. Bayer is committed to providing access and reasonable accommodations in its application process for individuals with disabilities and encourages applicants with disabilities to request any needed accommodation(s) using the contact information below. Bayer is an E‑Verify Employer. Contact Us: View email address on click.appcast.io #J-18808-Ljbffr