Head of Marketing

Cofertility is a Series A company focused on the fast-growing field of fertility and family planning. We are a human-first fertility ecosystem rewriting the egg freezing and egg donation experience. Through Cofertility Freeze, women can freeze their eggs for free when they donate half of the retrieved eggs to a family who can’t otherwise conceive. Cofertility Family serves as a more transparent, ethical egg donor matching platform. We are passionate about improving the family-building journey today or in the future and are in an endless pursuit to make these experiences more positive.

Responsibilities

• Own Cofertility’s growth engine end-to-end, driving efficient, scalable acquisition across both sides of the marketplace (donors and intended parents)
• Build and evolve a multi-channel marketing strategy spanning paid, organic, lifecycle, partnerships, and emerging channels
• Drive performance marketing with a strong data-driven experimentation mindset, while expanding beyond Meta and Google into non-obvious, high-leverage acquisition channels
• Own and optimize the full funnel from first touch through conversion and retention, with a relentless focus on improving CAC, partnering closely with our tech team on website and lifecycle optimization
• Develop and maintain a rigorous measurement and attribution framework to inform prioritization and resource allocation
• Evolve and steward Cofertility’s brand, messaging, and storytelling, ensuring a consistent and compelling presence across all touchpoints, including as Cofertility enters new verticals
• Leverage AI tools and systems to increase speed, output, and efficiency across creative, testing, and analytics
• Lead and develop a lean, high-performing full-time team plus external partners, operating as a player-coach willing to get into the weeds

Professional Characteristics

• 8–12+ years of well-rounded marketing experience with significant ownership of growth and acquisition, minimum of 3 years in management/leadership experience
• Experience scaling a high-growth DTC startup (ideally consumer health, marketplace, or consumer services)
• Proven track record of driving efficient growth and unlocking scale with new channels, both paid and organic
• Highly analytical; think in funnels, cohorts, and lifecycle stages, and is comfortable building measurement frameworks to track and improve them
• Strong foundation in performance marketing with the ability to go beyond standard playbooks and channels
• Comfort leading organic channels - organic social, partnerships, PR, SEO, etc.
• Track record of managing and developing lean, high-performing teams
• Strong gut instinct for what will resonate with different audiences; ability to explain a nuanced offering simply
• Able to develop rapid working fluency in new domains, including healthcare and fertility

Personal Characteristics

• Inspired by our mission of changing the world of family planning and empowering people to own their fertility timeline
• Entrepreneurial hustle - acts with appropriate bias to action and urgency
• A creative problem-solver who leans into ambiguity rather than away from it
• Equally comfortable doing and leading - willing to roll up their sleeves and get into the details; adaptable and open to change
• Highly collaborative; able to work cross-functionally with all teams to bring high-impact ideas to life
• Comfortable operating in ambiguity and fast-changing environments; able to prioritize effectively and move with speed and judgment
• Excellent communicator; able to clearly articulate strategy, insights, and decisions to a range of stakeholders

About Us

We are a fully remote team and are spread out across the coasts. Since we’re located all over the country, communication using Slack, Gmail, Zoom, and other tools is key. We believe in giving our team members autonomy, and place value on the output of each team member. Above all, we’re proud to engage in meaningful work that will impact tons of people throughout the family-building process.

We are an equal opportunity employer. Individuals seeking employment at our company are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.

Additionally, we encourage candidates who have non-traditional/diverse backgrounds to apply. Candidates who have been challenged or chosen to challenge themselves in unique ways, but may not fit all specified criteria are still encouraged to apply and share why this is such a compelling opportunity for you.