Senior Brand Marketing Manager

We are seeking a dynamic and results-driven Senior Brand Marketing Manager to join our team! The ideal candidate is a sales-driven marketer who creates compelling content, manages social media campaigns, coordinates brand and promotional events, and leverages performance insights to drive engagement and in-store traffic. Responsibilities Social Media & Content Creation Implement social media marketing strategies that align with business goals and objectives, collaborating with the Marketing team and executive leadership. Create and curate engaging content for social media platforms (Instagram, Facebook, TikTok, Twitter, LinkedIn, etc.), including posts, stories, videos, and interactive content. Manage and grow all social media accounts, driving engagement, audience growth, and brand awareness. Leverage AI-powered tools to enhance content creation, campaign planning, audience targeting, and marketing efficiency while maintaining brand voice and quality standards. Optimize social media content for better reach, engagement, and SEO performance. Manage paid social media campaigns (Facebook Ads, Instagram Ads, etc.) to drive targeted traffic, engagement, and conversions. Oversee community management, interacting with followers, responding to comments, and fostering brand loyalty through meaningful social interactions. AI & Marketing Technology Utilize AI-powered marketing tools to accelerate content creation, campaign development, audience building, and performance optimization while maintaining brand standards and authenticity. Develop and refine AI-assisted workflows to improve marketing efficiency, content production, and campaign execution across multiple channels. Evaluate emerging AI technologies and recommend innovative applications that enhance customer engagement, social media growth, and overall marketing performance. Leverage AI-driven analytics and predictive insights to identify trends, optimize campaigns, and support data-driven decision-making. Event Management Plan, coordinate, and execute in-store events and influencer partnerships to drive brand awareness, customer engagement, and sales. Collaborate with content creation partners to design eye-catching visual content using tools like Adobe Suite or Canva. Support store sales growth by creating and executing marketing initiatives that drive foot traffic, promote key product launches, and enhance the in-store customer experience. Build Brand Awareness Stay on top of industry trends, new platform features, and competitor social media activities to keep the brand ahead of the curve. Optimize TikTok Shop, including product listing, optimization, and leveraging TikTok’s e-commerce features to drive sales and enhance the customer shopping experience. Track and report on key performance indicators (KPIs) for social media campaigns to ensure successful outcomes. Continuously optimize social media campaigns and strategies to increase brand awareness, customer engagement, and conversion rates. Identify opportunities to automate repetitive marketing processes and improve operational efficiency through the strategic adoption of AI and emerging technologies. Requirements Must be at least 18 years or older Minimum of 5 years of experience in social media marketing with a proven track record of successful campaigns. Previous experience managing end-to-end social media campaigns for brands or products required. Proficiency with social media management tools (Hootsuite, Buffer, Sprout Social) and analytics platforms (social media insights, Google Analytics). Strong understanding of social media algorithms, SEO for social platforms, and strategies for growing social audiences. Expertise in Facebook Ads, Instagram Ads, and other paid social media campaigns. Experience leveraging AI-powered tools for content creation, campaign management, analytics, workflow automation, and marketing optimization. Creative content creation skills with knowledge of video editing, graphic design, and copywriting. Excellent written and verbal communication skills. Ability to analyze social media metrics and transform data into actionable strategies. Strong organizational skills and attention to detail. Adaptability, creativity, and passion for social media trends and platform changes. Candidates must provide a portfolio showcasing successful social media campaigns and content creation. Scheduling Requirements / Working Conditions Up to 45 hours per week 100% onsite Regularly spend long hours sitting and using office equipment and computers. Flexibility to work non-standard hours to meet critical deadlines. Occasional local travel for key events and vendor setup. Who we are Celebrating 39 years, Castle Megastore has been passionate about enriching the intimate lives of our customers. We embody romance, fun and fantasy. Our staff of experts provides our customers with detailed knowledge of the best brands and the biggest selection. We are Essentials for Lovers®. Benefits Competitive compensation Health insurance Dental insurance Vision insurance 401(k) with up to 6% matching Paid Time Off 6 Paid Holidays per year Employee discount Ongoing career and Leadership Development Castle Megastore is an equal opportunity employer and is a drug-free workplace. #J-18808-Ljbffr