Senior Account Manager (Consumer Goods B2C)

Senior Account Manager

We are seeking an experienced Senior Account Manager with a strong background in promotional products, print production, point-of-sale marketing, experiential programs, or procurement outsourcing environments. The successful candidate will serve as a trusted client partner, overseeing the execution of integrated marketing and activation programs while driving account growth, supplier performance, and operational excellence.

This role is ideal for a strategic, client-focused professional who excels in fast-paced environments, can effectively manage multiple stakeholders, and has experience leading cross-functional teams to deliver complex marketing, print, POS, tradeshow, and promotional initiatives.

Location: Richmond, VA (Hybrid 3 days in office) Contract Length: Full-Time Hours: Standard Business Hours Salary $100,000 - $115,000 / year

Responsibilities

• Serve as the primary point of contact for assigned client accounts, building trusted relationships and ensuring exceptional client satisfaction.
• Develop a deep understanding of client business objectives, marketing strategies, and operational needs to deliver value-driven solutions.
• Identify opportunities to expand account relationships, grow revenue, and support long-term business objectives.
• Lead the planning, execution, and delivery of print, point-of-sale, promotional, experiential, and tradeshow programs.
• Manage project timelines, budgets, deliverables, and stakeholder communications to ensure successful program execution.
• Coordinate cross-functional teams across account management, operations, supply chain, creative, production, and vendor partners.
• Monitor project performance, proactively identify risks, and implement solutions to ensure deadlines and service levels are achieved.
• Prepare and deliver client presentations, business reviews, project updates, and strategic recommendations.
• Oversee supplier and vendor relationships, including production schedules, issue resolution, quality assurance, and cost management.
• Review creative concepts, production proofs, and physical samples to ensure alignment with brand standards and project requirements.
• Track campaign and program performance, providing reporting, insights, and recommendations for continuous improvement.
• Lead, mentor, and support team members by establishing priorities, managing workloads, and fostering professional development.
• Collaborate with global stakeholders and cross-functional teams to support seamless execution across multiple markets and business units.

Qualifications

• 5+ years of progressive account management experience within promotional products, print production, point-of-sale marketing, experiential marketing, procurement outsourcing, or related agency environments.
• Bachelor's degree in Marketing, Business, Communications, Supply Chain, or a related field.
• Proven experience managing complex client accounts and delivering large-scale marketing activation programs.
• Experience overseeing campaigns involving print production, point-of-sale materials, tradeshow exhibits, promotional merchandise, or experiential marketing initiatives.
• Demonstrated success managing supplier and vendor relationships, including production oversight, quality control, and issue resolution.
• Strong project management skills with the ability to manage multiple priorities simultaneously in a fast-paced environment.
• Experience leading and developing teams, including workload management, coaching, and performance support.
• Excellent client-facing communication, presentation, and relationship management skills.
• Strong analytical and strategic thinking capabilities with the ability to identify opportunities for process improvements and business growth.
• Advanced proficiency in Microsoft Office Suite, including Excel, PowerPoint, and Word.
• Exceptional organizational skills, attention to detail, and ability to drive projects from concept through completion.
• Ability to collaborate effectively across internal departments, client organizations, suppliers, and global teams.

Preferred

• Experience working with consumer packaged goods (CPG), retail, or brand marketing organizations.
• Prior experience managing print vendors and participating in onsite press checks.
• Experience within the tobacco industry.
• Knowledge of promotional merchandise sourcing, procurement processes, and supply chain operations.
• Experience supporting international or global marketing programs.
• Background in agency environments supporting multiple client accounts simultaneously.

Education

• Bachelor's degree in Marketing, Business Administration, Communications, Supply Chain Management, or a related discipline.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other non-merit factor. We are committed to creating a diverse and inclusive environment for all employees.