Product Marketing Lead

Product Marketing Leader

Zensors is looking for its first Product Marketing leader to play a critical role in building out the product positioning and product marketing strategy. On the inbound side, you will understand the market (audiences and competitive landscape) to continuously align our positioning and messaging. On the outbound side, you will lead product launches and drive activities in collaboration with your colleagues across the company to increase awareness and adoption of our product. In addition, you will use your experience to understand the landscape and provide thought leadership on Zensors capabilities and strategy. As an early marketing hire you have the opportunity to shape the go to market journey for the company and have outsized impact.

Roles and Responsibilities

• Develop and execute B2B marketing plans that may include email campaigns, participation in industry conferences and events, webinars, and website updates
• Improve product positioning to help Zensors emerge as a market leader in its sector and structure the go-to-market message for Zensors
• Lead and ensure the consistency in the messaging, branding, content, and look-and-feel of all internal and external communications and marketing materials—coordinating and socializing with content, creative, sales and broader organization
• Perform industry and competitive analysis to inform the sales process and help positioning and messaging
• Perform ongoing tracking and reporting on B2B marketing initiatives
• Work alongside product team to develop messaging for new products and launch them.
• Provide short and long term market forecasts, reports, and trends to assist business development in the acquisition of B2B clients

Qualifications

• 3+ years of hands-on marketing experience in a B2B role.
• Excellent understanding of B2B marketing process around research, positioning and execution.
• Proven track record managing marketing pipeline generation, including managing campaigns from concept to ROI analysis.
• Demonstrated ability to manage the budgeting process and use of analytical skills.
• Proven track record in delivering marketing campaigns that drive sales growth.
• An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
• Excellent communication skills
• Must be very comfortable with continuously changing opportunities and priorities
• Dynamic, motivating, and entrepreneurial-minded with an internal drive to continuously hit goals and deadlines. Proactive mentality with curiosity and desire to learn.
• Exceptional organizational and project management skills, ability to manage multiple projects, ability to meet deadlines, and strong attention to detail

About Zensors

Zensors provides streams of interconnected, actionable data that can be extracted from a single video feed along with an AI engine that can interpret, optimize, forecast or alert on changes in customer demand, internal staffing and other key service metrics in real time. With vision based deep learning, what was once an expensive, error prone, and time consuming process, has become, cost-effective, and accurate method of collecting and analyzing large amounts of data. Zensors is at the forefront of this modern movement with a unique AI system that provides data collection and analysis 24 hours a day, seven days a week, even in the toughest conditions.