Head of Marketing

L.A. Burdick Chocolates - celebrated for its artisanal chocolates, pastries, and drinking chocolates - is seeking a Head of Marketing to accelerate our next phase of growth. As the founding leader of our marketing function, you will own customer acquisition strategy, drive online and in-store revenue growth, and improve performance across paid and owned channels. This is a highly hands‑on role suited for a performance‑oriented marketer who enjoys building within a small team and can move seamlessly between strategic planning and day‑to‑day execution. We’re looking for someone who brings forward high‑impact ideas, uses data and insights to guide decisions, and is energized by working closely with an leadership team who is ready to test, learn, and act. If you are deeply results‑driven and excited to translate insights into measurable outcomes, we’d love to hear from you. Position is based in Boston and is fully in person. Key Responsibilities Define and own the company’s marketing roadmap and strategy to support near- and long‑term growth objectives Plan, launch, and manage paid acquisition campaigns across platforms to drive customer and revenue growth Own and improve key performance metrics including CAC, ROAS, LTV, and payback period. Build and maintain dashboards and attribution models to evaluate performance across channels and campaigns Run experiments and A/B tests to improve campaign results and conversion rates. Use cohort and RFM (Recency / Frequency / Monetary) analysis to identify high-value customers and retention opportunities Conduct full-funnel analysis to identify bottlenecks and conversion gaps Execute quickly, measure results, and iterate with expediency and focus. Cross-Functional Collaboration Work directly with the creative team to test, analyze, and optimize marketing content. Partner closely with the e-commerce team to align marketing initiatives with growth priorities Partner with store teams to drive in-store traffic, conversion, and revenue through coordinated marketing initiatives Market Insights & Planning Stay current on trends, tools, and industry best practices to ensure we remain competitive Help strategize, plan, and monitor the annual marketing budget, identifying high-ROI opportunities. What We Are Looking For 5+ years of performance marketing experience, ideally with a premium or e-commerce brand Based in Boston (or willing to relocate) and available to work in-person 5 days/week Committed to thoughtfully growing a premium brand with nearly 40 years of heritage, with an appreciation for creativity and design Deep experience with GA4, Meta Ads Manager, Google Ads, Looker (or other BI tools), and a strong understanding of attribution frameworks, marketing efficiency ratios, and customer lifetime value Eager to experiment with creative growth strategies, test rapidly, analyze results, and adapt quickly. Excited about exploring new technologies and AI tools to boost effectiveness and efficiency Thrives in a fast-moving environment and is excited to roll up their sleeves and execute. Exceptionally analytical and action-oriented, with the drive to turn insights into results Strong attention to detail and ability to manage multiple initiatives at once. Passion for chocolate, food, or premium retail is a plus. About L.A. Burdick Chocolates The company is headquartered in Walpole, New Hampshire and has deep roots in Massachusetts, beginning with the opening of its Harvard Square location more than 25 years ago, followed by its Back Bay location in 2012 and Brookline location in 2024. Today, the company also operates retail locations in New York City, Chicago, and Washington, DC, alongside an e-commerce business. How To Apply Complete the LinkedIn application. Additionally, in lieu of a cover letter, please email brief responses (a few sentences) to the following questions to View email address on click.appcast.io. What is it about L.A. Burdick and this opportunity that interests you? What makes you a strong fit for this role? #J-18808-Ljbffr