Senior Manager of Creative Services and Product Marketing

Sr. Manager, Creative Services

Salary: $110,000 - $140,000

Employment Status: Direct Hire - Salaried, Exempt

Location/Schedule: Hybrid schedule with 3 days onsite per week required in the heart of Dallas-Fort Worth Metroplex

The Sr. Manager, Creative Services is responsible for leading and executing all digital and physical design initiatives in a fast-paced, hands-on environment. In a lean team setting, this role actively contributes to and supports all creative projects from concept through execution, while maintaining a strong pulse on current culture, technology, and emerging AI-driven tools. This position partners closely across functions—including marketing, product, and operations, to deliver impactful and cohesive brand experiences across both physical and digital channels.

Duties/Responsibilities

· Lead, manage, and actively contribute to all creative projects, balancing leadership responsibilities with hands-on design execution.

· Serve as a key contributor across all projects, stepping in wherever needed to support business priorities in a small, collaborative team environment.

· Manage multiple projects simultaneously, ensuring deliverables are completed on time, within scope, and aligned with business goals.

· Own project management responsibilities including timelines, prioritization, resource coordination, and stakeholder communication.

· Partner closely with marketing to support campaigns, product launches, and content initiatives with effective creative assets.

· Translate product positioning, research insights, and creative briefs into compelling and effective designs across multiple channels.

· Create, edit, and produce assets across packaging, product labeling, instruction manuals, digital campaigns, social media, and eCommerce platforms.

· Review and refine all creative output to ensure consistency with brand standards and high-quality execution.

· Manage campaign asset resizing, versioning, and optimization for various platforms and channels.

· Collaborate with developers and external partners as needed to ensure proper implementation and user experience across digital platforms.

· Translate wireframes and concepts into simple, user-friendly interfaces and experiences.

· Leverage AI tools and automation to enhance creative production efficiency, content generation, and workflow optimization.

· Maintain a working knowledge of digital marketing trends, including content strategy, social media, and performance-driven creative.

· Adapt quickly to shifting priorities and take ownership of a wide variety of creative and cross-functional tasks.

· Foster a collaborative, positive, and solution-oriented team environment while leading by example.

· Foster a culture consistent aligned with company purpose, core values, and strategic anchors.

· Regular attendance is an essential function of the job.

· Other duties as assigned.

Required Skills/Abilities

· Strong creative and conceptual thinking skills with the ability to both develop and execute ideas.

· Proven ability to thrive in a small team environment where flexibility, initiative, and ownership are critical.

· Strong project management skills, including prioritization, organization, and cross-functional coordination.

· Ability to manage multiple competing priorities while maintaining quality and meeting deadlines.

· Working knowledge of digital marketing concepts and how creative drives engagement and conversion.

· Familiarity with AI-assisted design tools and digital platforms used for content creation and workflow efficiency.

· Strong understanding of brand standards and the ability to ensure consistency across all deliverables.

· Hands-on experience with Adobe Creative Suite (Illustrator, Photoshop, InDesign; exposure to additional tools is a plus).

· Working knowledge of print production, packaging, and digital asset creation.

· Digital-first mindset with experience in social media, eCommerce, and online content design.

· Strong organizational skills and attention to detail.

· Excellent communication and collaboration skills with the ability to work cross-functionally.

· Proficiency in Microsoft Office and familiarity with project management tools (Asana, Monday, or similar).

· High level of accountability, adaptability, and willingness to “roll up sleeves” to get the job done.

Qualifications

· Education: Bachelor’s degree in digital design, graphic communications, marketing, or related field.

· Experience: 5–8 years of professional design experience, preferably in a hands-on, fast-paced environment, with 1–3 years of leadership or project management experience.

· Internal applicants: 6+ months successful demonstration of current position responsibilities, approval from current manager, and a relevant combination of education, continuing education, and experience.

· Candidates who do not meet the specified educational or experience requirements but possess equivalent qualifications and relevant experience may be considered. The company will assess candidates on a case-by-case basis in compliance with applicable laws and regulations.

Comprehensive benefits package including: Medical, Dental, and Vision eligibility. 401k, PTO, company paid holidays, employee discount programs, and short term/long term disability insurance eligibility.

This is a summary of the primary accountabilities and requirements for this position. The company reserves the right to modify or amend accountabilities and requirements at any time based on business needs. Any part of this job description is subject to modification to reasonably accommodate individuals with disabilities. Equal Opportunity Employer/Veterans/Disabled.