Product Marketing Specialist

To support the launch and market entry of two innovative startup brands in the safety and detection industry, the contract-to-hire Product Marketing Specialist will develop go-to-market strategies, manage project timelines, and collaborate across functions in a remote environment. Key responsibilities Interpret strategic briefs into actionable go-to-market tasks and timelines Develop and execute comprehensive launch plans and tactical campaigns for new products Collaborate cross-functionally to create sales enablement materials and manage project pipelines Required qualifications Proven background in product marketing with experience in go-to-market execution Experience supporting B2B, B2C, or B2B2C business models, preferably with technical products Strong knowledge of content marketing structures and digital marketing channels Proficiency in project management tools such as Asana, Monday, or Jira Highly organized and proactive, capable of working independently in a fast-paced environment