Product Marketing Specialist

Role Description

This position is responsible for promoting and supporting Thrivent’s Membership products, and will partner with distribution, integrated planning, and creative teams to establish compelling content and experiences that resonate with and excite clients across different markets and channels. Working closely with other Product Marketing team members, the Product Marketing Specialist will support efforts that increase product usage and engagement. This role will have an emphasis on growing utilization of member benefits and membership engagement.

Duties & Responsibilities

• Support development of target segments, personas, journey maps, product messaging and positioning to influence across the organization and deliver exceptional client experiences.
• Provide specific product line topic subject matter expertise to key constituents and stakeholders.
• Execute research and analysis on existing market and competitors to maintain strength and competitive positioning.
• Support initiatives that drive membership growth and engagement and work with other Product Marketing team members to prioritize and align work.
• Collaborate with Field-facing colleagues to design, train on, and execute program promotional materials.
• Serve as translator of complex products and features to distribution team.
• Develop trusted relationships with key internal/external stakeholders to collaborate and contribute to the development of member offers that attract target segments, drive membership growth and increase member loyalty.
• Partner with Integrated Planning and other Product Marketing team members to execute successful campaigns.
• Develop assets and collateral to support products and experiences and can expertly and clearly create project briefs to share with internal creative team and Integrated Planning.
• Support and/or develop an environment in which Thrivent employees and colleagues are focused on continuous improvement, exceptional employee engagement, and an unwavering commitment to our clients.
• Support a culture that represents the Thrivent purpose and values, ensuring that Thrivent’s trust and reputation remain strong with its clients.
• Model Thrivent’s leadership competencies – Model the Way, Rally the Team, and Deliver Outcomes.
• This role will regularly interact with numerous internal and external partners including individual contributors within Thrivent, field organization, and managers and/or Directors within Thrivent.
• This role needs strong relationship-building skills in connecting product marketing and sales strategies to distribution facing audiences, communications and other marketing areas of the company.

Qualifications

• Bachelor’s Degree, especially in marketing, communications or business; liberal arts education focused on critical thinking also a plus.
• This position requires a minimum of a college degree plus 3 years of experience or a graduate business degree plus 1 year of experience in sales, marketing, product, program development or communications.
• Experience in communicating complex product solutions to and through distribution systems to the end client.
• Applicants must demonstrate capabilities in the following areas: strong written and oral communication, experience and desire to work with distribution teams to achieve sales driven goals.
• Ability to balance and address multiple projects at one time.

Requirements

• Pay Transparency: Thrivent’s long-term growth depends on attracting, rewarding, and retaining people who are committed to helping others thrive with purpose.
• The applicable salary or hourly wage range for this full-time role is $77,655.00 - $105,061.00 per year, which factors in various geographic regions.
• The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Benefits

• Various bonuses (including, for example, annual or long-term incentives).
• Medical, dental, and vision insurance.
• Health savings account.
• Flexible spending account.
• 401k.
• Pension.
• Life and accidental death and dismemberment insurance.
• Disability insurance.
• Supplemental protection insurance.
• 20 days of Paid Time Off each year.
• Sick and Safe Time.
• 10 paid company holidays.
• Volunteer Time Off.
• Paid parental leave.
• EAP.
• Well-being benefits, and other employee benefits.
• Eligibility for receipt of these benefits is subject to the applicable plan/policy documents.
• Thrivent’s plans/policies are subject to change at any time at Thrivent’s discretion.

Company Description

Thrivent provides Equal Employment Opportunity (EEO) without regard to race, religion, color, sex, gender identity, sexual orientation, pregnancy, national origin, age, disability, marital status, citizenship status, military or veteran status, genetic information, or any other status protected by applicable local, state, or federal law. This policy applies to all employees and job applicants.

Thrivent is committed to providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation, please let us know by sending an email to View email address on remotive.com or call View phone number on remotive.com and request Human Resources.

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