Marketing Specialist

Compensation: USD 70000 - USD 80000 - yearly Company Description At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours. We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely – without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments. We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products. Job Description About Xplor Field Services Xplor Field Services helps contractors and service businesses grow through industry-leading software solutions, including FieldEdge and Service Autopilot. Our products support trade and field service professionals by helping them streamline operations, improve customer experiences, and grow their businesses. Position Overview The Marketing Associate is a hands-on marketing generalist who will support the Marketing Director and the broader Marketing team in executing demand generation programs across the Xplor Field Services portfolio. This individual will coordinate campaigns across paid, email, web, social, content, partner, event, and customer channels, ensuring that programs are delivered accurately, on time, and with clear performance tracking. The Marketing Associate will work closely with Product and Product Marketing to translate product innovation into clear, relevant communications for current and prospective customers. The ideal candidate is organized, curious, data-minded, comfortable managing multiple initiatives, and eager to build broad experience in SaaS marketing. Key Responsibilities Campaign Management & Demand Generation Support the planning, build, launch, and optimization of integrated demand generation campaigns across all channels. Manage campaign calendars, briefs, timelines, dependencies, approvals, and deliverables from kickoff through performance review. Coordinate campaign execution across email, paid media, organic social, web, content, webinars, events, partners, and customer marketing. Ensure campaigns are aligned to target audiences, funnel stages, product priorities, and revenue goals. Monitor campaign pacing and results, identify issues, and recommend practical optimizations. Maintain consistent campaign documentation, naming conventions, tracking links, and reporting inputs. Product Innovation & Go-to-Market Support Partner closely with Product and Product Marketing to understand roadmap priorities, product launches, enhancements, and customer value. Help develop and execute go-to-market plans that keep current and prospective customers informed of the latest product innovations. Coordinate launch communications across email, web, social, sales enablement, webinars, release content, and customer channels. Translate product information into clear campaign briefs and audience-appropriate messaging in partnership with subject-matter experts. Gather feedback from campaign performance, Sales, Customer Success, and customers to improve future product communications. Support the development and distribution of campaign content, including emails, landing pages, social posts, blogs, customer stories, webinars, and sales materials. Manage organic social publishing and campaign amplification across relevant platforms. Help source and coordinate user-generated content, customer testimonials, reviews, references, and case studies. Repurpose content across channels and formats to increase reach, engagement, and campaign efficiency. Ensure content and campaign assets are current, accurate, on brand, and appropriate for the intended audience. Marketing Operations & Reporting Build and quality-check campaign assets and workflows within the marketing technology stack. Coordinate audience segmentation, list management, lead routing requirements, and campaign tracking with Marketing Operations and Revenue Operations partners. Maintain dashboards and recurring reports that show campaign engagement, funnel progression, pipeline contribution, and channel performance. Use AI and modern marketing tools to improve campaign development, content adaptation, research, analysis, and team productivity. Follow data quality, consent, brand, and campaign governance standards. Cross-Functional Collaboration Work closely with the Marketing Director and Marketing team to balance priorities and deliver against the annual marketing plan. Collaborate with Sales and Business Development to support pipeline-building programs and provide timely campaign materials. Partner with Product, Customer Success, and Support to coordinate customer communications and launch readiness. Coordinate with agencies, consultants, contractors, and corporate marketing resources as needed. Communicate campaign status, risks, decisions, and results clearly to stakeholders. Qualifications Required Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent practical experience. 2+ years of experience in B2B marketing, SaaS marketing, demand generation, campaign management, or a related discipline. Experience coordinating multi-channel marketing campaigns and managing multiple concurrent deadlines. Strong project management, organization, attention to detail, and follow-through. Working knowledge of email marketing, digital advertising, social media, web content, and campaign analytics. Comfort using CRM, marketing automation, project management, analytics, and collaboration tools. Ability to understand product concepts and communicate customer value in clear, concise language. Strong written and verbal communication skills with a collaborative, service-oriented approach. Curiosity and practical experience using AI tools to improve marketing quality, speed, and insight. Preferred Experience in vertical SaaS, field service management, trades software, home services technology, or an adjacent market. Experience supporting software product launches or customer product communications. Familiarity with marketing attribution, lead lifecycle management, SEO, paid media, webinars, events, or customer advocacy programs. Experience marketing to small and mid-sized business owners and operators. Basic design, video, webinar, or content management experience. The average base salary pay range for this position is $70,000 to $80,000 May be considered for a discretionary bonus. This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska. Additional Information Measures of Success Consistent, on-time delivery of integrated campaigns across all channels. Improved campaign engagement, qualified lead generation, and pipeline contribution. Accurate, coordinated, and timely communication of product innovations to customers and prospects. Strong campaign documentation, tracking, reporting, and operational discipline. Effective collaboration with Product, Sales, Business Development, Customer Success, and external partners. Increased reuse of content and responsible use of AI to improve marketing team capacity and execution speed. Why Join Xplor Field Services? This role offers broad exposure to the full marketing lifecycle for two leading field service software platforms. The Marketing Associate will gain hands-on experience across demand generation, product launches, content, digital channels, customer engagement, analytics, and go-to-market collaboration while contributing directly to the growth of Xplor Field Services. Measures of Success Increase qualified pipeline generation across FieldEdge and Service Autopilot. Improve marketing contribution to revenue growth. Strengthen customer advocacy, reviews, references, and user-generated content. Improve digital marketing efficiency and return on ad spend. Deliver a measurable annual marketing plan tied directly to business growth objectives. Build a scalable marketing organization capable of supporting long-term growth. Why Join Xplor Field Services? This role offers an opportunity to shape the future growth strategy of two leading field service software platforms while partnering directly with executive leadership. The Marketing Director will have significant influence over demand generation, brand strategy, customer engagement, and revenue acceleration across a dynamic and rapidly evolving market. Values and Life at Xplor Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day: Find a better way Do the right thing Say it straight Win together Own the outcome If these values sound like you, and describe people you want to work with, you will thrive at Xplor. As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed. Some of our perks and benefits are: Paid Parental Leave benefit programs #GiveBackDays/Commitment to social impact – 3 extra days off to volunteer and give back to your local community Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program Access to free mental health support Flexible working arrangements More about us More than 130,000 businesses in 72+ countries rely onXplorto run their day and get paid, processing over $47 billion in payments annually.Ourconnected ecosystemhelps operators spend less time managing complexity and more time delivering the experiences that matter most. Xplorisbacked by world-class investorsAdvent International, Battery Ventures,and Silver Lake. Good to know To be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time. We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications, such as candidate scoring or ranking. These tools support our recruitment process, but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here . Xplor is proud to be an Equal Employment Opportunity employer.We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran statusand age. Applications are encouraged from all sectors of the community.All Information will be kept confidential according to EEO guidelines. Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via [emailprotected] . We make it a priority to respond to every applicant. By clicking the link above or any third-party link within this posting, you are leaving this site and going to a third-party website where the third-party website's terms and privacy policy apply #J-18808-Ljbffr Xplor