Product Marketing Specialist

Product Marketing Specialist

Atlanta, Georgia, United States

Onbe, a fast-growing FinTech, bringing innovation to a rapidly growing global marketplace, stands for "on behalf." Because that's exactly how we work: on behalf of our clients, as their comprehensive payments partner. We transform the way payments are imagined — as an opportunity for innovation, a source of insight to customers, and a way to connect with partners around the globe!

Summary: Supports product marketing by executing research, developing case studies, and contributing to go-to-market initiatives. This role helps connect client, market, and competitive insights to messaging and sales enablement, improving the effectiveness and consistency of marketing outputs.

Key Responsibilities

• Support voice-of-customer, survey, and research initiatives in partnership with Client Success, Sales, and Product
• Gather and organize client, market, and competitive insights into structured, usable inputs that support Segment Management priorities
• Own ongoing tracking of competitors, market trends, and positioning updates
• Maintain and update competitive battlecards and internal resources
• Own coordination of case study development, including outreach, scheduling, and approvals
• Support drafting and production of case studies, testimonials, and customer stories
• Own and maintain a centralized library of proof points, data, and customer evidence
• Partner with internal teams to gather product and client performance data (adoption, usage, time-to-launch, etc.)
• Support product launches by gathering inputs, research, and proof and contributing to messaging development
• Assist in developing and updating marketing materials and supporting sales enablement

Requirements

• 3+ years in Product Marketing, Marketing, Research, or related role
• Experience supporting research, content, or case study development
• Strong organizational and project management skills
• Ability to gather and structure information from multiple sources
• Familiarity with competitive research or market analysis
• Basic understanding of B2B marketing and go-to-market concepts
• Comfortable working with data and supporting analysis
• Strong communicator and cross-functional collaborator
• Detail-oriented and able to manage multiple priorities
• FinTech or payments experience is a plus

The base salary range for this position is budgeted for $71,010 to $81,900 with eligibility for an annual bonus. The actual base salary offered depends on a variety of factors, including but not limited to the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, business needs, and market demand. Our competitive benefits include medical, dental, vision, wellness, 401(k) matching, unlimited PTO, work from anywhere, generous parental leave, and more! Our job titles may span more than one career level. All candidates are encouraged to apply.

At Onbe, a diverse group of people, ideas, and perspectives are key to achieving phenomenal things. For over 25 years, our focus has remained on building a culture of openness and ingenuity, where employees come together to innovate and build disbursement solutions that make the lives of our clients and their consumers and workforces easier and better. Our definition of success includes celebrating differences and affirming belonging. To that end, we ask employees to come to Onbe as they are and contribute their diverse perspectives, identities, and experiences.

We believe that the recruiting phase is only the very beginning of diversity and inclusion. At Onbe, we're constantly evolving the way we celebrate diversity every day and in everything we do. With several internal committees that are dedicated to mental and physical wellness, diversity, inclusion, and community outreach, we are committed to making a culture that is inclusive to all.

Onbe is proud to be an equal opportunity employer. We seek out ways to create a mindful workforce that embraces diversity and celebrates a culture of inclusion. We do not discriminate against employees or job applicants on the basis of race, color, ancestry, national origin, sex (including pregnancy), gender identity, sexual orientation, marital or family status, religion, age, disability, genetic information or military service. Our equal opportunity policy applies to all decisions of employment including hiring, placement, promotion or advancement, termination, layoff, recall, transfer, compensation, training and leaves of absence