Marketing Specialist

Job Description

Job Description

Grand Design RV is seeking an energetic, driven, and relationship-oriented Marketing Specialist to join our growing marketing team. This is an ideal opportunity for a recent college graduate or early-career professional with minimal experience who is ready to learn quickly, take initiative, and build a strong foundation in marketing while making meaningful contributions from day one.

This role provides hands-on exposure to a wide range of marketing disciplines, including brand management, product marketing, social media, content creation, public relations, event marketing, customer communications, influencer partnerships, dealer engagement, and owner community support.

The Marketing Specialist will support several of Grand Design's largest and most recognized brands, helping bring products, stories, and experiences to life across customer, dealer, and owner-facing channels. As knowledge and experience grow, this individual will assume increasing ownership over content creation, campaign support, product storytelling, and brand initiatives.

The right person for this role is naturally curious, eager to learn, highly motivated, mature, sociable, and confident building relationships with people from different backgrounds and areas of the business. We are looking for someone who raises their hand, asks thoughtful questions, embraces challenges, and looks for opportunities to contribute before being asked.

This position is designed as a pathway into future opportunities in brand/product management, social media management, marketing communications, or broader marketing leadership roles.

Our Story

Founded in 2012, Grand Design has become one of the fastest-growing RV brands in history and is consistently rated among the highest quality RV manufacturers in North America. Case in point? August 2023 was cause for celebration after Grand Design produced its 250,000th recreational vehicle. "Reaching this mark is not just a testament to the hard work and vision of our incredible team, but it is also a reflection of the trust and loyalty our customers have placed in us," (Don Clark, President and CEO).

"We strive for nothing less than customers for life." As our journey continues, Grand Design remains focused on its mission: to lead the industry in quality and innovation, while fostering a family-like connection among our team members, customers, and dealers.

That's our story and our journey. What's yours?

If you like working in a fast-paced environment, connect with purpose, execute with excellence, and are ready to transform the road ahead, we welcome you to begin your journey by applying today!

What You'll Do

Brand Management & Marketing Support

• Support the day-to-day marketing needs of assigned models, helping ensure campaigns, communications, and launch activities are aligned with business objectives.
• Develop a strong understanding of Grand Design products, customers, dealers, owner communities, and the competitive RV landscape.
• Assist with product launches, brand initiatives, promotions, and go-to-market activities.
• Partner with product management, sales, customer service, and leadership teams to support marketing priorities.
• Help maintain brand consistency across all marketing touchpoints.

Content Creation & Storytelling

• Create engaging content across social media, email, website, blog, video, dealer, and owner-facing channels.
• Translate product features into meaningful consumer benefits and compelling stories.
• Write blog articles, newsletters, product content, social media copy, and customer communications.
• Help identify, develop, and share authentic owner stories and user-generated content.
• Contribute creative ideas that strengthen engagement, grow brand awareness, and support business goals.
• Assume increasing ownership of content strategy and execution for assigned models as knowledge and experience develop.

Email, Newsletter & Customer Communications

• Coordinate and manage email marketing deployments, including product launches, promotional campaigns, and owner communications.
• Support the development of recurring customer newsletters, including content planning, writing, coordination, and execution.
• Ensure communications are timely, accurate, helpful, and aligned with Grand Design's owner-first approach.
• Support initiatives designed to increase engagement, strengthen customer relationships, and improve communication effectiveness.

Product Launch, Web & Educational Content

• Develop website content that supports product launches and clearly communicates key product benefits.
• Assist in creating educational and informational content for both prospective customers and current owners.
• Collaborate with internal teams to ensure content remains accurate, relevant, and aligned with current product offerings.
• Support video production efforts by coordinating content, organizing details, and contributing ideas that improve the story telling experience.

Dealer Training & Sales Enablement

• Help develop dealer training materials, sales resources, and supporting documentation.
• Help ensure dealer-facing tools are clear, accurate, easy to understand, and aligned with product positioning.
• Support initiatives that help dealer partners confidently represent Grand Design brands and products.

Community Engagement, Influencers & Owner Programs

• Engage with customers, prospects, and owners across social media and community channels in a professional and brand-appropriate manner.
• Support influencer partnerships by helping evaluate content performance and partnership effectiveness.
• Assist with user-generated content programs by identifying compelling owner stories and sourcing content that showcases authentic customer experiences.
• Help strengthen relationships between the Grand Design brand and its owner community.

Events, Rallies & Brand Experiences

• Assist in planning, coordinating, and executing marketing-related events and experiences such as RV shows, owner rallies, dealer meetings, and other company events as needed.
• Interact directly with shoppers, owners, dealers, and industry partners.
• Support photography and video productions, including unit staging, setup, and coordination to ensure assets are production ready.

What We're Looking For

• Bachelor's degree in marketing, communications, public relations, journalism, business, or a related field preferred.
• Internship experience, campus leadership involvement, student organizations, or relevant hands-on experience strongly preferred.
• Excellent written and verbal communication skills.
• Strong interpersonal skills with the ability to build relationships across a variety of teams, personalities, and backgrounds.
• Maturity and professionalism to comfortably interact with customers, owners, dealers, company leadership, and appear on camera when needed.
• Familiarity with social media platforms and digital marketing concepts.
• Strong organizational skills and ability to manage multiple priorities.
• Demonstrated initiative, accountability, and willingness to learn.
• A competitive mindset, strong work ethic, and desire to win as part of a team.
• Ability to work independently while also thriving in a collaborative team environment.
• Experience in the RV, outdoor, lifestyle, consumer products, or dealer-supported industries is helpful but not required.
• Most importantly, we are looking for someone who is excited to build a career, contribute to a winning team, and continuously grow.

Work Environment & Expectations

• Willingness and ability to travel as needed for RV shows, owner rallies, dealer meetings, events, content production, product launches, and business priorities.
• Must be comfortable spending time in a production environment as business needs require.
• Role requires regular work in an office environment, including periods of sitting and standing.
• Must be available to work in the office four days per week (Monday – Thursday) and on Fridays as needed.
• Occasional evening and weekend work may be required to support events and business initiatives.

Our Core Values

• G ratitude - Safely serving team members and our communities through humility and empathy to make our company, communities, and world a better place.
• R espect - Acting with integrity and transparency because believing in each other is the building block for all other relationships.
• A ccountability - Holding each other to the highest expectations in all we say and do.
• i N novation - Striving to be industry-leading with our people, processes, and products.
• D rive - Determined to exceed the expectations of our team members, vendors, dealers, and retail customers.

At Grand Design, we believe ALL people are leaders and hold each other accountable to high expectations.

Leadership Expectations :

• Connect with Purpose
  • Be inclusive ; seek out different perspectives.
  • Focus on the Customer ; put yourself in the customer's shoes.
  • Communicate Clearly ; say what needs to be said and listen.
• Execute with Excellence
  • Explore Possibilities ; ask, "What if?" and embrace new ideas.
  • Set Direction ; prioritize, plan, and align; balance thinking and action.
  • Drive Results ; get the right things done; work with a sense of urgency.
• Build the Future
  • Transform the Road Ahead ; anticipate opportunities; seek new opportunities for continuous improvement.
  • Navigate Change ; be agile and flexible; take on new challenges.
  • Inspire Growth ; help each other improve; commit to personal development.

If you are the right candidate for this position, as a Grand Design Team Member you will be eligible for the following benefits:

• Medical, Dental, Vision, Group Life Insurance, Accidental Injury, Critical Illness, Short & Long-Term Disability
• Health Savings Account (HSA)
• 401(k) with match
• Employee Stock Purchase Program
• Tuition Reimbursement
• Holiday and Vacation Pay

Grand Design is an E qual O pportunity E mployer.

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