Regional Marketing Manager - Northern California (San Fran Area)

Job Description

Job Description

*****THIS POSITION WILL BE BASED IN NORTHERN CALIFORNIA*****

We are currently seeking a Regional Marketing Specialist to support our Northern California Region. This position is responsible for all aspects of marketing, with a high level of focus on traditional & digital entities, data, and optimization. This role will support a state-wide region of Marinas and should have intermediate knowledge with paid, organic, and earned media concepts. This person is responsible for local marketing efforts, which include, but are not limited to, planning, budgeting, execution and recapping all aspects of digital, traditional, and grassroots campaigns. This position will be working alongside a seasoned marketing team supporting Suntex Marinas to reinforce the most valuable experiences across the marinas.

Job Functions

• Establish and implement an annual marketing plan in conjunction with determining and maintaining the marketing budget for a portfolio of individual marinas.
• Plan and execute digital and traditional marketing tactics to generate new leads for all aspects of the marinas.
• Ensure efficient and effective campaign management that is continually optimized based on performance and ROI via paid media platforms such as Google AdWords, Facebook, and 3rd party vendors.
• Track paid, earned, and organic tactics employed and results achieved for continual optimization and improvement of marketing.
• Develop content for and work with the digital team to maintain individual marina websites and listings.
• Provide graphic direction for the creative development of campaigns and collateral.
• Manage marina photography and videography.
• Coordinate with the marina social media captains and oversee organic social media efforts.
• Maintain relationships with marina leadership teams by visiting with General Managers, Marina Administrative Managers, Regional Managers, Circle Of Boating Managers, and other employees to set marketing priorities, answer their questions, and respond to special requests.
• Partake in General Manager and Regional Manager meetings discussing all facets of their Marketing campaigns including reporting, data analysis, insights, budget forecasting, and future optimizations.
• Assist with, plan, and execute local grassroots marketing campaigns and special events.
• Monitor local competition and provide feedback to managers.
• Coordinate with leadership and all departments to maximize Marketing’s value across the company.
• Assume other duties and responsibilities required or assigned by management.

Qualification

• College Degree required—Preferred Major is marketing, public relations, or advertising.
• 2 - 5 years of relevant work experience at an agency or in a corporate setting.
• Experience in the hospitality or marine industries is a plus.
• Experience with SEO, paid search, paid social, marketing analytics, and conversion optimization strategies.
• Solid Microsoft Office skills including advanced abilities with Excel is required, knowledge of Adobe Creative Suite is a plus.
• Passionately curious and not afraid to ask the right questions to capture essential angles and details.
• Innovative problem solver able to craft solutions to business opportunities and challenges.
• Detail-oriented with strong work ethic.
• Strong customer service skills.
• Self-starter with the ability to work independently in a small team.
• Ability to demonstrate and articulate a philosophy around how and why to do marketing.

It is the policy of Suntex Marinas not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.