Marketing Automation Product Owner

Job Summary The Marketing Automation Product Owner is responsible for defining, evolving, and delivering Salesforce Marketing Cloud capabilities that enable personalized, data-driven customer experiences aligned to the Caterpillar brand and strategic priorities. This role sits within the Marketing Automation & Services team of Cat Digital and partners closely with product, engineering, data, and marketing teams to deliver scalable, omni-channel marketing solutions across the enterprise. What You Will Do Product Strategy & Roadmap Define and prioritize the Marketing Automation roadmap aligned to business goals and customer engagement strategy Partner with stakeholders to translate business needs into platform capabilities and product enhancements Ensure alignment across enterprise initiatives, including customer experience, data strategy, and channel execution Product Ownership & Delivery Own, maintain, and prioritize the product backlog based on business value and strategic impact Translate epics and themes into well-defined user stories with clear acceptance criteria Serve as the key decision-maker on feature scope, sequencing, and release planning Participate in Agile ceremonies (sprint planning, daily scrums, reviews, retrospectives) and ensure delivery against commitments Accept or reject completed work to ensure quality and alignment to requirements Platform Enablement & Optimization Act as a subject matter expert in Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile, etc.) and its integration with Sales Cloud Drive development and optimization of omni-channel campaigns across email, SMS, and emerging channels (e.g., WhatsApp) Identify gaps in platform capabilities and recommend scalable solutions Support high-volume, personalized campaign execution through strong data and content integration Cross-Functional Collaboration Partner with architecture, engineering, and data teams to deliver platform enhancements Collaborate with marketing teams and business units to enable adoption and improve campaign performance Communicate priorities, progress, and risks clearly to stakeholders and leadership Represent the voice of the customer and ensure a consistent experience across touchpoints Risk Management & Operational Excellence Proactively identify and manage platform risks (e.g., spam mitigation, data quality, consent compliance) Drive prioritization and resolution of security, compliance, and deliverability issues Support governance of customer data, identity, and consent across marketing systems What You Will Have Customer Focus Extensive experience aligning platform capabilities to customer needs and business outcomes Strategic Thinking Extensive knowledge connecting day-to-day delivery to long-term product vision Execution Excellence Extensive experience driving delivery through strong backlog management and prioritization Communication Proven ability to clearly articulate product vision, priorities, and outcomes Collaboration Expert ability to build strong partnerships across business, product, and engineering teams Technical Acumen Working understanding of marketing platforms, data flows, and integration points Considerations For Top Candidates Typically a Bachelor's degree in Marketing, Information Systems, Computer Science, or related field Experience as a Product Owner, Business Analyst, or similar role Experience working with Agile methodologies and delivery teams Hands‑on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile, etc.) preferred Working knowledge of Sales Cloud (contacts, leads, opportunities) and Salesforce ecosystem Strong understanding of marketing automation, personalization, and omni‑channel engagement Experience with backlog management tools (e.g., Azure DevOps, Jira) Strong communication, organization, and stakeholder management skills Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant) Experience working in complex enterprise environments with cross‑functional dependencies Familiarity with data integration, identity management, and digital tracking (cookies, devices, etc.) Experience supporting large‑scale campaign execution and personalization Exposure to emerging marketing channels and technologies (e.g., AI, conversational messaging like WhatsApp) Marketing Cloud Email Specialist, Admin, Consultant certifications preferred Experience working with distributed or offshore teams What Success Looks Like Clear, prioritized roadmap aligned to enterprise marketing goals High‑quality, on‑time delivery of marketing automation capabilities Increased adoption of Marketing Cloud across business units Reduced risk across compliance, deliverability, and platform stability Location This position will be based out of either our Chicago, IL; Peoria, IL; Irving, TX (Dallas) or Cary, NC offices. Pay Range $108,318.00 - $169,060.00 Compensation and Benefits Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job‑related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar. Benefits Medical, dental, and vision benefits* Paid time off plan (Vacation, Holidays, Volunteer, etc.)* 401(k) savings plans* Health Savings Account (HSA)* Flexible Spending Accounts (FSAs)* Health Lifestyle Programs* Employee Assistance Program* Voluntary Benefits and Employee Discounts* Career Development* Incentive bonus* Disability benefits Life Insurance Parental leave Adoption benefits Tuition Reimbursement * These benefits also apply to part‑time employees Additional Information This position requires working onsite five days a week. Visa Sponsorship is not available for this position. #J-18808-Ljbffr