Marketing Lead - India

About Vestd

Vestd is a leading sharetech platform for equity management - shares schemes, fund raising, company secretarial and much more.

Our regulated platform makes light work of all of the most popular and tax-efficient share scheme types, empowering businesses to attract and retain their talent. Our powerful software also helps investors, and founders seeking investment.

Vestd was founded by Ifty Nasir, who lives and breathes our mission. Vestd’s big moonshot aim is to see one billion people worldwide invested in the companies they work hard to grow by 2030. We are all about inclusion and fairness for our customers and our team.

Vestd is also a company, which means we’re committed to balancing profit with purpose. We care about our people, our customers, and the wider world – and we hold ourselves to the highest social and environmental standards.

The Role

We are looking for individuals who are not only passionate about our mission but also comfortable and confident using cutting-edge technologies and AI tools, to streamline processes, drive innovation, and contribute to the growth of Vestd.

We're looking for a strategic and hands-on marketing leader to scale Vestd's marketing function in India.

This role owns the end-to-end go-to-market strategy, drives brand awareness and demand generation, and works closely with sales, product, and leadership to accelerate growth.

The ideal candidate will combine strong commercial thinking with data-driven execution and a passion for building high-impact marketing programmes in a fast-growing business.

What Success Looks Like in Year One

We’re looking for someone who can deliver a consistent pipeline of qualified leads, while successfully executing the wider India go-to-market strategy.

The role will be expected to improve brand awareness, website performance, and campaign ROI, build meaningful partnerships and community engagement, implement effective marketing automation and reporting. AI tooling should be part of your processes to accelerate production.

What You’ll Own

• India go-to-market and brand - own the India GTM strategy in alignment with global marketing objectives, and lead the Vestd India brand transition across messaging, digital assets, campaigns, and customer touchpoints.
• Demand generation and digital marketing - own website strategy, SEO, content roadmap, and conversion optimisation, and plan and execute integrated multi-channel campaigns (paid, organic, email, social, partner) that build a consistent, qualified pipeline.
• Product marketing - develop product positioning, messaging, and sales enablement assets, and lead go-to-market launch campaigns for Vestd's equity management platform.
• Marketing operations and reporting - own HubSpot workflows, lead lifecycle management, lead scoring, and campaign attribution, and report on pipeline, campaign effectiveness, and ROI to India and UK leadership.
• Partnerships, community, and budget - build strategic partnerships with ecosystem partners and industry associations, run executive roundtables and webinars, and manage the marketing budget and quarterly planning against growth objectives.

What We’re Looking For

Essential Elements of This Role

• 5+ years of experience in leading the marketing function.
• Proven track record across the full marketing mix - brand, demand generation, content, paid media, and marketing operations - not just one specialism.
• Hands-on experience with HubSpot (or equivalent marketing automation platform), Google Ads, and LinkedIn Ads, including budget management and performance reporting.
• Experience owning a marketing budget and reporting pipeline/ROI outcomes directly to senior leadership.
• Confident using AI tools in day-to-day marketing work - for example content drafting, campaign optimisation, or reporting automation.
• Impeccable attention to detail and a high degree of accuracy.
• Excellent written and verbal communication skills, with the ability to work effectively across UK and India teams and time zones.
• Comfortable working in a remote-first, distributed environment.

Nice to Have

• Startup or scaleup experience, particularly building or launching a function in a new market.
• Knowledge of shares, share schemes, or equity compensation.
• Experience hiring and leading a marketing team.
• Experience marketing to SME founders, finance leaders, or similar B2B audiences.