Director, Influencer Marketing (Public Affairs)

ABOUT ORCHESTRA

Orchestra is a strategic communications and marketing company built for today's complex and fragmented world. From decoding audiences to designing bold strategies, Orchestra integrates people, platforms, and stories that stick to help clients build lasting influence. The company offers programs that span from the highest level strategic business counsel through to tactical execution. Orchestra brings together 700+ people with experience across consumer and lifestyle, technology, nonprofit and philanthropy, real estate, sports, travel, hospitality, and more. Made up of leading firms BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communications professionals, and Versus Media Group, a strategy-first political media team. Learn more at

People of all backgrounds and abilities are strongly encouraged to apply. Orchestra is committed to building and maintaining a diverse staff and recognizes that its continued success depends on hiring and retaining high-quality creative professionals with a variety of backgrounds and experiences. Opportunities for advancement exist and we are committed to helping all staff develop and grow.

ABOUT THIS ROLE

We're seeking a Director of Influencer Marketing to lead strategic creator, influencer and celebrity programs for our Public Affairs practice, representing clients across healthcare, technology policy, land use, education, infrastructure and other policy-driven sectors

This role is designed for a modern influence strategist who understands how credibility, authority and cultural relevance shape public opinion and drive meaningful outcomes - from stakeholder trust and community support to policy awareness and reputational impact.

You will architect programs that translate complex policy issues and public-facing initiatives into compelling, creator-led storytelling. You understand how influence operates in the public affairs space, where trust, transparency and community engagement are critical and you know what moves audiences across awareness, education, advocacy and reputation.

This role requires both big-picture strategic thinking and hands-on execution. You will collaborate across public affairs, PR, digital, content, paid media and community engagement teams to build integrated programs that connect online engagement with real-world impact, including public sentiment, stakeholder alignment and policy outcomes.

Role location: This role is based in our New York, N.Y. or Washington, D.C. office on a hybrid basis. The Impact team is in-office at least 3 days per week.

ABOUT THE PUBLIC AFFAIRS TEAM

Our Public Affairs team is a group of strategists, campaign managers and communications experts who help clients navigate high-stakes political, regulatory and reputational challenges. We lead integrated campaigns across media, stakeholder engagement, advocacy, research and paid media, coordinating seamlessly across internal teams and external partners to drive outcomes for clients across healthcare, nonprofits, technology, land use, education, infrastructure and other sectors. The team works on fast-moving state and national campaigns across a wide range of issues, collaborating with a strong network of advisors, consultants and local partners in markets across the country.

ACCOUNTABILITIES AND QUALIFICATIONS

As the Director, Influencer Marketing you will...

• Develop and lead integrated creator, influencer and celebrity strategies for public affairs clients including healthcare, technology policy, land use, education, infrastructure and other public affairs sectors
• Design programs that support the full public affairs and community-focused communications lifecycle, from building awareness and shaping public sentiment to supporting policy, regulatory and stakeholder engagement objectives
• Translate complex policy issues, community initiatives, public-facing projects and real estate developments into compelling creator-led storytelling that reflects local context, community priorities and public impact
• Integrate organic creator partnerships with paid amplification to expand reach, inform and engage key audiences and drive measurable outcomes such as awareness, public sentiment, stakeholder engagement and community support
• Oversee influencer identification, vetting and partnership management, ensuring alignment with policy objectives, community credibility and reputational considerations across campaigns and activations
• Build programs that leverage a diverse ecosystem of voices, including policy experts, community leaders, advocates, cultural influencers, industry stakeholders and trusted public figures.
• Develop client-facing strategic plans, measurement frameworks and performance reports; present insights tied to public perception, stakeholder engagement and reputational impact
• Collaborate closely with public affairs, PR, digital, partnerships and community engagement teams to ensure creator activity supports broader communications, policy and stakeholder engagement goals
• Connect digital storytelling to real-world engagement, including community meetings, public hearings, project announcements, stakeholder events and local activations
• Stay ahead of emerging platforms, creator formats and cultural trends shaping public opinion, civic engagement and community discourse
• Foster strong, trusted relationships among clients, creators, community stakeholders and local organizations
• Support new business development by contributing to strategy, scopes of work and proposals public affairs, technology, healthcare, education, infrastructure, economic development and community-focused initiatives.
• Serve as a strategic advisor to clients on how influence can shape public opinion, build trust and support long-term reputational and policy outcomes

Essential skills:

• 5-7 years of relevant experience in influencer marketing, social media, PR, or integrated communications, with a demonstrated track record working with infrastructure, economic development, or community-focused initiatives
• Proven ability to develop and execute creator-led campaigns that drive cultural relevance and measurable outcomes, including awareness, public engagement, stakeholder trust and shifts in public perception
• Strong understanding of the evolving social and digital landscape, including how public opinion is shaped across platforms like Instagram, TikTok, YouTube and emerging channels, particularly around civic issues, policy and community impact
• Deep knowledge of the creator ecosystem, with a strong pulse on voices shaping public discourse, including community leaders, policy experts, advocacy groups and culturally influential storytellers
• Expertise in blending organic creator storytelling with paid amplification strategies to maximize reach and drive measurable impact
• Ability to balance detail-oriented execution with big-picture strategic thinking, effectively managing multiple clients, creator programs and deadlines
• Experience managing and mentoring junior team members while confidently managing up to senior client stakeholders and partners
• Desire to constantly innovate and test new things, not just follow a pre-established playbook

WORKING AT ORCHESTRA

Salary range (commensurate with experience and skills): $110,000-$125,000

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Orchestra is the first communications company built for today's media landscape. Since 2022, it's acquired nine firms, including: BerlinRosen, Civitas Public Affairs Group, Derris, Glen Echo Group, Inkhouse, M18, Message Lab, Onward and Small Girls PR. It also launched Brightmode, a talent acquisition firm for communication professionals. Learn more at:

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