VP Marketing
Circit
VP Of Marketing
Circit is a fast growing B2B SaaS company that is on a mission to make business verifiable in real-time. We are creating a global asset verification platform that allows auditors to deliver higher quality financial audits and spend more time helping businesses to create greater value for all economic stakeholders. Our current customer base includes big four accountancy firms as well as global banks.
Our growth to date has been powered by strong product-market fit and powerful network effects across auditors, financial institutions and corporates. As adoption expands across this ecosystem, the opportunity to accelerate growth becomes exponential — but unlocking that potential requires bold, intelligent and highly strategic marketing leadership.
As we scale globally and accelerate our expansion in the United States, marketing will play a pivotal role in amplifying our network effects, shaping our category and driving enterprise momentum. We are seeking a strategic VP of Marketing to architect and execute a market strategy that turns ecosystem advantage into sustained, outsized growth.
This is a high-impact executive role for a leader who wants to define a category, build authority in a global market and help scale a company at a critical stage of its journey.
Role And Responsibility
US Market Expansion
• Define and execute the strategic marketing approach for the United States.
• Refine positioning and messaging to resonate with US audit, banking and financial services buyers.
• Build brand authority and visibility across key US channels and industry events.
• Partner closely with US Sales leadership to drive enterprise pipeline and regional growth.
Strategic Marketing Leadership
• Define and communicate the global marketing vision aligned to company growth objectives.
• Lead and align Product Marketing and Growth Marketing functions under a unified strategy.
• Establish clear KPIs, reporting frameworks and accountability across the marketing team.
• Represent Marketing at executive level, providing strategic insight and performance updates.
Category & Brand Leadership
• Strengthen Circit's position as the leader in asset verification infrastructure.
• Shape the narrative around real-time verification and audit transformation.
• Elevate executive visibility through thought leadership, PR and strategic communications.
• Ensure brand consistency and excellence across global markets
Enterprise GTM & Revenue Alignment
• Ensure strong Sales and Marketing alignment across regions and segments.
• Support enterprise and account-based initiatives in collaboration with Revenue teams.
• Drive clarity and consistency in messaging across auditors, providers and corporates.
• Maintain disciplined focus on ROI, competitive positioning and commercial outcomes.
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