Senior Manager, Global Campaigns

Senior Manager, Global Campaigns Basware is the global leader in Invoice Lifecycle Management, trusted by the world’s largest organizations. With 40 years of innovation and a world‑class partner ecosystem, Basware empowers companies to build AI‑powered, future‑proof AP operations that scale across an enterprise. As the market for electronic invoicing expands, Basware is growing fast and seeking a Senior Manager, Global Campaigns to lead data‑driven, integrated marketing campaigns in a matrixed, international B2B SaaS environment. The role reports to the Director, Global Campaigns and is responsible for strategic planning, development, execution, and optimization of scalable demand‑generation programs. Key Responsibilities Own end‑to‑end marketing campaign planning and development, ensuring alignment with strategic direction. Develop global campaign strategies and programs that deliver scalable, sustainable results across all markets. Ensure campaigns are insight‑driven, audience‑led, and consistent with ICP and growth objectives. Create cross‑functional programs that integrate sales, product, and stakeholders for unified growth efforts. Partner with Sales teams to translate marketing activities into sales objectives, aligning with territory plans. Lead annual and quarterly planning to optimize channel mix, deliverables, and ROI. Help define KPIs for demand generation, including pipeline quality metrics. Segment audiences and tailor engagement across buyer personas using data analysis. Guarantee consistent lead delivery to the MDR function to meet MQL targets. Test new initiatives and tactics, collaborating with Proposition Marketing, Channel/Media Planning, and Data Ops. Manage reporting, budget, and data to drive continuous optimization. Create opportunities for ongoing customer and prospect interactions to improve metrics such as SAL creation and conversion rates. Qualifications Bachelor’s degree in Marketing, Business, or related field. 5+ years of B2B marketing experience with a focus on global campaign management. Proven track record in both strategy and execution of global campaigns. Experience in SaaS or technology industries preferred. Strong partnership with Marketing Development reps to drive MQLs and opportunities. Deep understanding of demand generation, pipeline acceleration, and ROI measurement. Success Metrics Marketing‑sourced pipeline generation against targets. Improved lead quality from Lead‑to‑MQL‑to‑SQL conversion rates. Positive ROI from marketing investments. On‑time delivery of campaigns launched on schedule. Increased brand awareness across key markets. Why Basware Financial stability of a global company with $230 million in revenue and a track record of 30 years of profitability. Leading‑edge software products in the enterprise accounts payable and invoice automation market. Strong brand, global reach, and an installed base of 3,000+ customers in 100 countries. A culture that values openness, creativity, diversity, and continuous learning. Recognition as a Great Place to Work and repeatedly named a “Best and Brightest Company to Work For.” We're Growing! Basware is in an exciting growth phase and offers flexibility, including home‑based opportunities, to work from wherever you thrive best. Application To apply, please upload your résumé and include your salary requirement. #J-18808-Ljbffr