SEO Analyst, iLawyer Marketing

About iLawyer Marketing: iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates Summary of Position: We are currently looking for an SEO Analyst who is passionate, innovative, and motivated to make a difference for our clients. This position manages a portfolio of Search Engine Optimization (SEO) accounts, monitors and communicates campaign progress, and is responsible for remaining current on new strategies, techniques, and processes that can improve SEO campaigns. If you are looking to step into the world of digital marketing or are a recent grad this position could be for you! Position Responsibilities: Collaborate with the SEO team to develop and execute strategies that improve online visibility and drive organic traffic Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics Perform regular site audits to identify technical and content-related improvements Monitor and analyze rankings and SERP performance, refining SEO strategies and optimizing content based on insights Analyze website performance using Google Analytics (GA4) to track KPIs and support data-driven recommendations Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making Support link building efforts using 100% white-hat strategies, including outreach and relationship building Execute targeted outreach initiatives to secure valuable backlink placements, analyzing profiles to identify areas for improvement Deploy tactics to incrementally increase traffic numbers to client websites Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights 1+ years of hands-on experience in SEO, preferably within a small to mid-sized marketing agency, or legal marketing environment Foundational understanding of on-page, off-page, and technical SEO best practices Ability to optimize websites and digital content to improve search visibility and user engagement Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously Proficient in Microsoft Office, specifically Excel Experience using Google Analytics (GA4) to analyze performance and identify actionable insights Working knowledge of high-quality link-building strategies, cultivating authoritative backlinks through strategic outreach and relationship-building efforts Demonstrated mastery in backlink analysis and basic SEO auditing processes Experience with local and video optimization preferred PR experience preferred This is a hybrid, in-office position located in San Diego, CA. Applicants must reside in California and be within commuting distance of the San Diego office, with the ability to work onsite three days a week. The total compensation range for this opportunity is $50,000 - $55,000, plus benefits. This target compensation range is subject to multiple factors including role, level, experience and location. As you go through the interview process, your recruiter will work with you to identify a competitive base salary within the proposed target compensation range that will get you excited about your future with us. We’ve got you covered: iLawyerMarketing is proud to offer a variety of benefits to support employees and their families, including: Performance based bonuses to reward excellence Medical, Dental, Vision, and Life Insurance 401(k) matching to help you plan for your future 6 weeks of paid parental leave for new parents $2000 annual tuition reimbursement for continued education Monthly data stipend to support your remote work environment Paid Vacation and sick time off for work-life balance 11 paid holidays to enjoy throughout the year Paid days for a Cause to give back to your community Paid birthday holiday to celebrate your special day Comprehensive Employee Assistance Program for personal support Leadership and career advancement opportunities Anniversary rewards to celebrate milestones About EverService Holdings, LLC: EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail and technology industries integrated with clients’ CRM, EHR and operational systems. EverService goes to market with vertically integrated, industry-leading brands. This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status, or any other characteristic protected by law.