Vice President of Marketing

Vice President of Marketing

About the Company

Outsourced healthcare revenue cycle management services that streamline payment processing and ERAs.

Industry
Information Technology and Services

Type
Privately Held, VC-backed

About the Role

The Company is seeking a VP of Marketing to take the lead in managing and executing a comprehensive marketing strategy. The successful candidate will be responsible for driving demand generation programs, creating and executing integrated marketing campaigns, and expanding brand awareness in the healthcare payments and revenue cycle management space. This role requires a professional with a strong background in B2B marketing, particularly in the healthcare industry, and a proven track record of building and scaling demand generation programs. The VP of Marketing will also be tasked with managing the company's online presence, including the website and social media, and leading the team in participation at industry events. Applicants for the VP of Marketing position at the company should have a minimum of 10 years' experience in B2B marketing, with a preference for those with a background in healthcare payments or revenue cycle management technology. The role demands a candidate with a deep understanding of revenue cycle management and healthcare provider workflows, as well as hands-on experience with modern marketing automation tools. The ideal candidate will have a history of success in high-growth, VC-backed, early-stage companies and be adept at working independently, leading cross-functional initiatives, and educating internal stakeholders on marketing strategies. Excellent communication skills, both written and verbal, are essential, as is the ability to mentor and lead a junior marketing team member.

Functions

• Marketing