Associate Manager, Brand Activation & Experiences - So Cal

Summary The Associate Manager, Brand Activation & Experiences supports the development and execution of market activations and programming to ensure alignment with brand vision. This role owns execution of first-class experiences that elevate brand perception and generate pull from customers and consumers. It coordinates production elements and third‑party agencies, reports outcomes and ROIs, and acts as the face of the company in customer‑ and consumer‑facing activations. Responsibilities Assist with regional brand events and local activations, ensuring implementation aligns with brand standards and luxury guidelines Coordinate execution elements including venue selection, catering, entertainment, logistics, and day‑of operation Oversee third‑party venue set‑up and manage on‑site execution; present on‑site to ensure seamless operations Confirm distributor product fulfillment and raise high‑priority market opportunities to Area Lead Report program outcomes and ROI, and provide local digital/social assets to accounts in partnership with digital teams Collaborate with Account Owners, Channel Leads, Trade Marketing, Brand Teams, and Distributor Account Managers; support winemaker/Maison visits Requirements Bachelor’s degree or relevant industry experience 5+ years sales and/or marketing experience in wines and spirits, consumer packaged goods, or retail Activation and event coordination experience with strong project management and organizational skillsRefined written and verbal communication and presentation skills; ability to work cross‑functionally Ability to travel up to 30%, occasional evenings and weekends, valid driver’s license and acceptable driving record Ability to lift up to 20 lbs. #J-18808-Ljbffr