Global Brand Activation & Content Manager, Professional Solutions

Description & Requirements

HARMAN Professional Solutions, a global leader in the design and manufacture of leading-edge audio, video, control, and lighting systems. Our solutions cater to a wide range of markets, including live performance, audio production, large venues, cinema, retail, corporate, education, government, hospitality, and broadcast. At HARMAN Professional, we're committed to delivering powerful, innovative, and reliable solutions designed for world-class performance.

By joining HARMAN, you'll dive headfirst into the exciting world of the global audio market / enterprise video and control solutions / professional entertainment and architectural lighting in technological innovation.

But that's not all - at HARMAN, you'll have the opportunity to rapidly develop your skills and cultivate new ideas in our agile and supportive culture.

You will join our Global Marketing department in Northridge, US in the position of:

Global Brand Activation and Content Manager - Professional Audio

About the Role:

HARMAN Professional Solutions designs, engineers, and manufactures audio, lighting and video, and control products for entertainment and enterprise markets, including live performances, stadiums and arenas, cinema, retail, corporate, education, government, hospitality, audio recording, and more. With leading brands including JBL Professional®, AKG®, Martin®, AMX®, Soundcraft®, BSS Audio®, Crown®, dbx Professional®, and Lexicon Pro®, HARMAN Professional delivers powerful, innovative and reliable solutions that are designed for world-class performance. Explore our many venues, events, landmarks and business experiences at


As the Group Brand Activation and Content Manager, this role provides strategic leadership and direction across multiple teams, guiding regional vertical marketing leaders in the execution of cross-disciplinary brand activation initiatives, and ensuring alignment across channel partners, GPLM product teams, and the Professional Solutions cross-functional marketing organization.

The position is central to shaping global frameworks, brand activation content, social media, and partnership strategies-ensuring consistent and effective brand execution across all markets and teams. The Brand Activation and Content Director actively contribute to the development of long-term activation frameworks, processes, and standards, and is accountable for the financial performance and results across multiple teams and disciplines. This leader drives the resolution of complex business challenges in support of market brand growth and key vertical financial targets and ensures alignment with overarching organizational priorities and strategies. This role will report into the Executive Director, Marketing - Professional Solutions.

While this role will not have any direct reports at this time, this leader will lead internal and external creative agencies as well as influence executive-level people leaders across Sales, Business Development, Product Management, Digital Marketing, social media, and Regional Marketing teams.

What You Will Do:

Global Frameworks & Guidelines

• Create and implement comprehensive systems, templates, and processes for integrated executional planning, social media, partnerships, and content creation to standardize best practices globally.
• Lead cross-functional initiatives to ensure best practice sharing and adoption across regions and divisions.

Content Leadership

• Oversee development and production of globally relevant communication materials to ensure consistent brand execution across diverse markets.
• Champion the creation of high-quality content that strengthens brand positioning and advances business objectives.

Web & Editorial Content Ownership

• Own and curate the ideal experience and editorial content for the .com platform and evergreen communication assets.
• Drive continuous improvement of digital content to enhance user engagement and brand affinity.

Global Social Media Capability

• Integrate the social media strategy and planning into the go-to-market vertical planning framework for product launches, sustainment campaigns, and community engagement.
• Serve as the Subject Matter Expert for your Key Market Vertical to ensure product, brand and social communications are accurate and reflect the tone and message relevant for the target audience.

Culture & Partnerships Strategy

• Define global partnership strategies, negotiate and manage high-impact global partnerships, and establish criteria and terms to guide regional execution.
• Ensure partnerships align with brand values and contribute to cultural relevance and growth objectives.

Asset & Agency Management

• Oversee global agency relationships and manage centralized asset platforms, ensuring regions have access to high-quality, consistent, and up-to-date content.
• Implement processes for effective asset management, distribution, usage tracking, and quality control.

Leadership & Strategy

• Provide leadership and direction through subordinate People Leaders and managers.
• Contribute to and help develop long-term functional/operational strategy, and translate into actionable annual business plans.
• Drive financial performance and operational excellence through advanced commercial awareness and industry knowledge.
• Resolve complex or unusual business problems with advanced critical thinking and strategic decision-making skills.
• Ensure broad impact on functional, divisional, or regional results by aligning initiatives with organization's strategic priorities.
• Collaborates and negotiates with senior leaders across functions to optimize brand activation impact across content, culture, partnerships, and social media.

What You Need to Be Successful:

• At least 10 years of progressive experience in brand activation, marketing, or related disciplines, including proven experience leading diverse, cross-functional teams at a director level or above.
• Exceptional leadership and communication skills, with demonstrated ability to lead through subordinate managers and influence at all levels of the organization.
• Deep expertise in developing global frameworks for integrated marketing, social media, partnerships, and content creation.
• Proven track record of managing large-scale brand campaigns and partnerships with a focus on measurable results and financial performance.
• In-depth understanding of digital content strategy, social media platforms, and asset management tools.
• Strong commercial acumen and broad industry knowledge, with the ability to apply insights to drive operational and financial outcomes.
• Advanced negotiation skills and experience managing complex external agency and partner relationships.
• Ability to resolve highly complex business challenges and contribute to the development of long-term strategic plans.
• International experience and a global mindset are highly desirable.
• Experience in the Professional Tour Audio, Professional Lighting, or Installed Audio, Video and Control markets is highly desirable.
• Experience in Performance Marketing, Ecommerce, or Professional Audio Retail Marketing is highly desirable.

What We Offer:

• HARMAN is offering a unique opportunity for growth and development in the dynamic and exciting world of consumer electronics.
• We provide a flexible work schedule that allows you to work from home.
• At HARMAN, we value diversity and inclusivity and foster a friendly and supportive global working atmosphere. We believe in investing in our employees through career development opportunities, professional training, and competitive market-based compensation. As part of our commitment to employee well-being, we also offer a commuter travel package, environment allowance, and interesting collective health insurance scheme, pension, and employee discounts on world-class HARMAN/Samsung products (JBL, HARMAN Kardon, AKG, etc.).
• As a HARMAN employee, you will have access to professional development opportunities through HARMAN University's business and leadership academies, internal talent management leadership acceleration programs, and our "Be Brilliant" employee recognition and rewards program.

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Pay Transparency


$ 117,000 - $ 171,600


Dependent on the position offered, other forms of compensation are also available, such as bonuses or commission.

Pay is based on a wide range of factors, including, without limitation, skill set, experience, training, location, and business need. While the above range is a reasonable estimate of the wage range for this position, please note the disclosed range estimate has not been adjusted for the applicable geographical differential associated with the location where the position may be filled.

Benefits

HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.

About HARMAN: Where Innovation Unleashes Next-Level Technology

Ever since the 1920s, we've been amplifying the sense of sound. Today, that legacy endures, with integrated technology platforms that make the world smarter, safer, and more connected.


Across automotive, lifestyle, and digital transformation solutions, we create innovative technologies that turn ordinary moments into extraordinary experiences. Our renowned automotive and lifestyle solutions can be found everywhere, from the music we play in our cars and homes to venues that feature today's most sought-after performers, while our digital transformation solutions serve humanity by addressing the world's ever-evolving needs and demands. Marketing our award-winning portfolio under 16 iconic brands, such as JBL, Mark Levinson, and Revel, we set ourselves apart by exceeding the highest engineering and design standards for our customers, our partners and each other.


If you're ready to innovate and do work that makes a lasting impact, join our talent community today!


Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', '@careers.harman.com' or '@harmanglobal.avature.net' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: View email address on click.appcast.io.


You Belong Here

HARMAN is committed to making every employee feel welcomed, valued, and empowered. No matter what role you play, we encourage you to share your ideas, voice your distinct perspective, and bring your whole self with you - all within a support-minded culture that celebrates what makes each of us unique. We also recognize that learning is a lifelong pursuit and want you to flourish. We proudly offer added opportunities for training, development, and continuing education, further empowering you to live the career you want.


HARMAN is proud to be an Equal Opportunity employer. HARMAN strives to hire the best qualified candidates and is committed to building a workforce representative of the diverse marketplaces and communities of our global colleagues and customers. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. HARMAN attracts, hires, and develops employees based on merit, qualifications and job-related performance.( )


HARMAN is committed to providing reasonable accommodations to applicants with disabilities. If you need assistance or an accommodation during the application process, please contact us at View email address on click.appcast.io . Requests will be considered on a case-by-case basis in accordance with applicable law.