Director, Retail Marketing

Director Of Trade/Retail Marketing

Patrick Ta Beauty is looking for a skilled and experienced Director of Trade/Retail Marketing to lead and drive the execution of our omnichannel retail strategies across key partners, most notably Sephora, domestically and internationally. This role will own the full trade marketing ecosystem, ensuring every launch, campaign, visual merchandising expression and in-store activation maximizes brand visibility, drives velocity, elevates the equity of the brand and enhances the consumer experience. The ideal candidate brings deep knowledge of prestige beauty retail, is highly collaborative, and thrives in a fast-paced, entrepreneurial environment. This role will partner closely with Sales, Field, Education, Creative, and Operations to build best-in-class retail strategies that support brand goals across all regions and channels. This role will report to the CMO and will be a key member of the brand marketing team.

Patrick Ta Beauty was founded in 2019 by celebrity makeup artist Patrick Ta alongside his business partners Rima Minasyan and Avo Minasyan. The brand is rooted in Patrick's decades of artistry and his signature red-carpet glow. The brand launched with a mission to make red carpet artistry accessible to all – creating luxurious, easy-to-use formulas designed for both professionals and everyday beauty lovers. The brand is built on intentional innovation, focusing on products that elevate and simplify makeup application. Patrick Ta Beauty is best known for its award-winning duo blushes and its glow-enhancing formulas, which emphasize the power of layering and multi-dimensional color. Since launch, the brand has achieved top-tier rankings at Sephora, with a cult following among makeup artists, celebrities, and everyday beauty enthusiasts alike. Patrick Ta Beauty is shaping the future of modern luxury beauty, pushing boundaries with pro-inspired innovation that meets consumer-friendly functionality.

Roles & Responsibilities

• An integral part of the annual marketing plan, will develop and execute annual trade marketing strategies across Sephora and key retail partners, ensuring alignment to brand, sales, and category objectives.
• Own the retail marketing calendar and identify key programs to support based on historical performance and industry insight. Key programs include animations, campaigns, sampling, retailer multi-branded campaigns, exclusives, and seasonal stories.
• Primary liaison between Marketing and Sales, partnering to develop retailer-specific launch plans and merchandising strategies that maximize brand visibility and drive business growth.
• Ensure consistency of brand identity across in-store,.com, app, sampling, and CRM touchpoints.

Launch Planning & Campaign Execution

• Lead all go-to-market planning for product launches at Sephora and international retail partners that align with brand strategy, program goals and budget requirements.
• Owner of the campaign toolkit, leading briefing, asset needs and timelines with Creative, VM, Education and Sales. Responsible for releasing toolkits to local markets for every launch and core activation.
• In partnership with Sales, develop compelling retail activation strategies including gondola updates, endcaps, sampling initiatives, Sephora Savings Event exposure, influencer amplification, and Sephora-led campaigns.
• Track, optimize and report performance of promotional moments such as animations, storytelling opportunities, and omni-channel campaigns with retail partners.

Retailer Relationship Management

• Serve as the primary marketing contact for Sephora marketing teams.
• Build strong cross-functional relationships to secure incremental placements, priority pushes, and co-op marketing opportunities.
• Manage retailer co-op budgets, performance reporting, and ROI optimization.
• In collaboration with Sales team, responsible for providing retail partners with timely information on all calendarized programs and how marketing programming will support.
• Lead the development of brand presentations for retailer meetings, as well as regional and strategy meetings on an as-needed basis.

Analytics, Insights & Business Performance

• Evaluate sales results, sampling ROI, and campaign performance by retailer to inform future strategies.
• Analyze category trends, consumer insights, competitive landscape, and Sephora benchmarking to identify growth opportunities.
• Build performance recaps and present strategic recommendations to leadership.

Digital, E-Commerce & CRM Support

• Ensure full omni-channel alignment across Sephora.com, PDP strategy, app, paid media, landing pages, and CRM communication.
• Partner with e-commerce teams to optimize conversions through enhanced content, SEO-optimized copy, reviews strategy, shade finders, and launch merchandising.
• Support DTC with retail-aligned messaging when relevant.

Sampling, Education & In-Store Experience

• Lead retailer sampling strategy, including Smart Sampling, Beauty Offers, and targeted programs.
• Partner with Education to ensure training strategies align with retail priorities and support launch execution.
• Collaborate with VM on gondola updates, endcap refreshes, planogram optimization, and seasonal storytelling.

We Think You'll Be A Great Fit If…

• You're a leader & a creative problem solver. You possess strong creativity and apply out of the box thinking to the work you do. You have a credible and knowledgeable point of view and can get others motivated and onboard.
• You're a strong communicator & relationship builder. You have a reputation for being a collaborative team player, bringing others on the journey and building alongside them. You foster relationships through dependability, accountability and mutual respect.
• You're driven & resourceful. You are a self-motivator with the ability to work on multiple projects, manage several partners (internal and external) and you meet tight deadlines seamlessly. You are a natural problem solver and troubleshooter.
• You're analytical & have an ROI mindset. Your work drives brand perception while also driving sales. You understand financial levers, and the impact of decisions on internal resources and operational activities that you're involved with.
• You're deeply knowledgeable about beauty retail. You love beauty and stay on top of the latest trends in our industry, but also take inspiration from the broader world of fashion and pop culture. You have your finger on the pulse of what's driving trend and how that applies to the retail and omnichannel environment.

Professional Qualifications

• 7–10 years of trade/retail marketing experience, with strong exposure to Sephora
• Bachelor's degree in Marketing, Communications, Business, or related field.
• Deep understanding of the Sephora ecosystem, including marketing programs, merchandising systems, campaign structures, co-op, and omni-channel behaviors.
• Strong analytical skills with experience interpreting retail data, POS reporting, and campaign KPIs.
• Proven ability to lead cross-functional teams and influence without authority.
• Exceptional project management skills, organized, detail-oriented, and able to manage multiple timelines simultaneously.
• Strong communication skills and ability to present to internal and retailer leadership.
• Hands-on, proactive, solutions-oriented mindset with a passion for prestige beauty.
• Ability to manage multiple market needs simultaneously, balancing global consistency with regional relevance.

Preferred

• Experience working directly with Sephora Marketing, Merchandising, VM, and DTC teams.
• Experience building or scaling trade marketing functions within a high-growth beauty brand.
• Strong understanding of digital retail levers: SEO, PDP optimization, CRM, reviews, app merchandising, and paid media.

What We Offer

• Bonus Opportunity
• Health Benefits
• 401 (k) With a Company Match
• Product Discount Program
• Flexibility & Wellness Stipend
• Paid Leave Programs
• Paid Holidays & Summer Fridays

Note: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization

Salary Range Opportunity:

• The hiring range for this role is $150,000 - 165,000 USD

Our salary ranges are informed by verified market data and reflect our commitment to competitive pay within our size and industry. Individual compensation is determined by a combination of factors, including role requirements, experience, skills, and alignment with internal equity. Final base pay may also vary based on geographic location and job-