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Web Growth Marketing Manager

$98k - $147k

Amplitude Analytics

San Francisco, CA

Amplitude is an AI‑first digital analytics platform that helps thousands of customers build better products and digital experiences. The company is committed to diversity, equity, and inclusion and provides equal employment opportunities. About The Role & Team You’ll own one of our most critical growth levers — amplitude.com — with impact on strategy, not just execution. You’ll work on the frontier of AI‑powered marketing and help integrate AI‑native workflows across everything we build. You’ll have dedicated resources: web engineers and brand/growth designers aligned to this function. You’ll sit within a larger integrated marketing team, giving you broad leverage across campaigns, product launches, and PLG and sales pipeline initiatives. You’ll be one of the company’s most expert users, running experiments and optimization using the very product we sell. As a Growth Marketing Manager you will: Own amplitude.com as a strategic growth engine—defining site architecture, user journeys, and content strategy that drives self‑serve growth and enterprise pipeline. Build a forward‑looking roadmap grounded in performance data, experimentation insights, and a clear POV on what moves the business. Own and scale the Sanity CMS platform, building it into a self‑serve system that empowers teams across the org. Design and continuously optimize conversion‑focused experiences across product pages, pricing, demo request flows, and campaign landing pages. Lead experimentation and measurement strategy using Amplitude Analytics and Web Experiment to improve engagement, conversion, and pipeline generation across web surfaces. Analyze website‑attributed pipeline in Salesforce, surfacing trends across GTM segments and win/loss patterns to guide investment decisions. Cross‑Functional Partnership Partner closely with web engineering to ship new capabilities—you're a peer in the build process, not a gatekeeper. Collaborate across Marketing, Product, Growth, Sales, and Engineering to navigate tradeoffs with a clear business POV and strong stakeholder communication. Shape repeatable, scalable approaches for product launches and campaign experiences that maintain a high bar for performance and brand consistency. AI‑Native Ways of Working Introduce and operationalize AI‑native workflows (Claude, Claude Cowork, Claude Code) to accelerate content creation, site improvements, and operational efficiency. At a minimum, you need to have: 3–5 years of hands‑on experience owning or co‑owning a corporate website or web growth program for a SaaS, AI, or tech company. Strong experience working directly with engineering teams—scoping, prioritizing, and collaborating in a technical environment. A strong experimentation mindset with A/B tests and conversion optimization programs on corporate or product marketing sites. Data‑driven decision making—experience with Amplitude or a comparable analytics platform is a strong plus. Experience with a headless CMS (Sanity experience a bonus; Contentful, Prismic, or similar count). Excellent cross‑functional communicator who can align stakeholders across Sales, Product, Engineering, and Marketing. You’ll be a great addition to the team if you have: Background in a growth‑stage startup or scaling SaaS/AI company—comfortable with ambiguity and building systems where none exist. Familiarity with AI products or AI‑native workflows—bonus if you’ve worked at an AI company or integrated AI tooling into your marketing operations. Prior exposure to PLG (product‑led growth) motions alongside enterprise pipeline generation. Benefits Competitive pay and benefits packages that reflect our commitment to health and well‑being. Excellent medical, dental, and vision insurance with 100% employer‑paid premiums on select plans. Flexible time off, paid holidays, and mandatory mandatory mandate mandatory mandatory mandate mandate mandatory mandatory mandate mandate mandatory mandatory mandate mandatory mandatory mandate mandatory mandaga mandatory mandate mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mand mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mand mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mand mandatory mand mandatory mandatory mandatory mandatory mandatory mandatory mandatory 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mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory mand mandatory mandatory mandatory Amplitude provides equal employment opportunities (EEO). All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. This role is eligible for equity, benefits and other forms of compensation. Salary Colorado: $98,000 – $147,000 base salary (inclusive of bonus or commission) New York City: $110,000 – $165,000 base salary (inclusive of bonus or commission) California: $110,000 – $165,000 base salary (inclusive of bonus or commission) Washington State: $98,000 – $147,000 base salary (inclusive of bonus or commission) Washington ( non‑mandated mand mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mandatory mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand mand #J-18808-Ljbffr Amplitude

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