Business Development Manager, East

The Business Development Manager (BDM) is responsible for driving demand and securing specifications to drive future sales for Bradley products by engaging key decision‑makers, including architects, interior designers, engineers, and building owners. This role leads strategic business development initiatives within a defined geographic region, aligning with corporate goals to grow brand awareness, increase specification volume, and support profitable sales growth. This position reports to RVP of Sales, East. This role is remote and supports our Bradley location in Menomonee Falls, WI. Primary Job Duties and Responsibilities Develop and execute business development strategies to drive future sales that align with corporate objectives and reduce channel conflict. Identify and prioritize high‑value projects and accounts using tools like Dodge Analytics and internal pipeline reporting. Deliver continuing education presentations (CEUs) to specifiers to build thought leadership and product preference. Partner with manufacturer reps and regional sales managers to drive specification wins and ensure follow‑through to quoting and sales conversion opportunities. Support reps in quoting Bradley specifications and navigating the bid/spec process. Collaborate with local Architectural Design (AD) reps to maximize regional impact. Provide insights to Product Management and Executive Management on market trends, competitive activity, and unmet customer needs. Support new product development and launches through collaboration with Marketing and Product Management teams. Build and maintain strong relationships with building owners, architects, engineers, contractors, manufacturer reps, and other key stakeholders. Leverage marketing tools and presentations to effectively communicate Bradley's value proposition. Achieve defined KPIs and regularly report progress toward goals. Manage allocated budget responsibly and efficiently. Utilize CRM systems (e.g., Salesforce.com) and construction intelligence platforms (e.g., Dodge Analytics or Construct Connect) to manage opportunities and pipeline. Qualifications 7+ years of experience in sales or business development within the building products or related industry. Understanding of the construction and bid/specification process. Willingness to travel 60%+. Experience in Division 22 (Plumbing), Division 10 (Specialties), or commercial washroom products preferred. Familiarity with vertical markets such as Education, Aviation, Healthcare, and Stadiums is a plus. Experience in Salesforce.com and construction intelligence platforms highly preferred. Proven success in securing specifications and building relationships with design professionals preferred. Bachelor's degree in Business, Marketing, Architecture, Engineering, or related field preferred. Ability to bring in current building stakeholder relationships to Bradley is highly preferred. Company Competencies Commitment to Watts' values of integrity, accountability, continuous improvement and innovation, and transparency. Punctuality and dependability. Ability to be flexible and adapt to changing work priorities and stressful conditions. Adherence to all personnel policies, procedures, and standards of process as implemented by Watts. Maintain productive and collaborative relationships with other Watts employees. Adherence to Watts' seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action. Working Conditions This position is remote with approximately 60% travel to East Coast markets, working with Bradley Sales Representatives to drive adoption and gain specifications in the Architectural, Design and Plumbing Engineering community. Physical Requirements Ability to remain seated at a desk or workstation for extended periods. Ability to perform repetitive tasks like typing on a keyboard or using a mouse for extended periods. Ability to physically move around the office, organize or transport files, packages, or other office‑related materials. Ability to read documents, use a computer, and perform data entry tasks. Ability to communicate clearly with management and coworkers, particularly in meetings or phone calls. Ability to operate standard office equipment such as computers, printers, phones, and copiers. Ability to occasionally lift and carry light objects, such as office supplies, documents, or small equipment. Pay Range The expected salary range for this position is $136,000–$152,000 yearly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law. Benefits Competitive compensation based on your skills, qualifications and experience. Comprehensive medical and dental coverage, retirement benefits. Family building benefits, including paid maternity/paternity leave. 10 paid holidays and Paid Time Off. Continued professional development opportunities and educational reimbursement. Additional perks such as fitness reimbursements and employee discount programs. Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources. #J-18808-Ljbffr