Growth Marketing Manager

We're looking for a highly entrepreneurial, creative, and execution-oriented Growth Marketing Manager to develop and execute marketing programs that accelerate Tapstitch's growth. This is a broad, highly cross-functional role spanning growth marketing, brand, product marketing, go-to-market, organic growth, PR, events, and strategic marketing initiatives . You'll work closely with Marketing, Business Development, Product, and other cross-functional teams across the U.S. and China to bring high-impact initiatives from idea through execution. This role is ideal for a versatile, hands-on marketer who can see the big picture, move quickly, navigate ambiguity, and turn ideas into action and measurable results. What You'll Do Marketing Programs & Growth Initiatives Develop and execute integrated marketing programs that drive brand awareness, customer acquisition, engagement, product adoption, and GMV. Identify new growth opportunities across organic content, partnerships, PR, events, communities, and other channels. Build marketing programs around key customer segments, products, partnerships, and business priorities. Develop campaign concepts, messaging, creative briefs, and activation strategies. Partner cross-functionally to bring programs from concept through execution. Establish goals and KPIs for marketing programs and analyze performance to identify opportunities for optimization and scale. Help develop repeatable marketing programs that can grow across audiences and markets. Product Marketing & Go-to-Market Support and execute go-to-market strategies for new products, platform capabilities, integrations, and launches. Translate product features into compelling customer value propositions, positioning, messaging, and marketing stories. Develop product marketing programs that drive awareness, education, adoption, and usage. Partner closely with Product and cross-functional teams in the U.S. and China to understand product roadmaps and business priorities. Translate global product capabilities into relevant marketing strategies for the U.S. market. Coordinate GTM execution across Marketing, Product, Creative, Business Development, Customer Success, and other teams. Develop launch materials including product pages, educational content, case studies, sales enablement, and campaign assets. Track launch performance and identify opportunities to improve future GTM programs. Organic Growth & Content Support Tapstitch's organic growth strategy across SEO, content, social, community, partnerships, and emerging discovery channels . Identify content and search opportunities across fashion, apparel manufacturing, ecommerce, print-on-demand, entrepreneurship, and creator commerce. Develop content programs that build authority, generate qualified traffic, and acquire new merchants. Work with internal and external partners to create thought leadership, educational content, customer stories, and industry insights. Monitor organic traffic, search visibility, competitive positioning, and conversion. Explore emerging opportunities including AI search and generative engine optimization (GEO) . Brand, PR & Communications Support marketing programs that strengthen Tapstitch's positioning as a leading fashion-on-demand platform. Identify compelling company, product, customer, and partnership stories that can generate earned media and organic awareness. Help develop campaigns and content that differentiate Tapstitch across fashion, ecommerce, and creator commerce. Identify relevant cultural moments, industry trends, and conversations where Tapstitch can participate. Maintain consistent positioning and messaging across product marketing, PR, content, events, and partnerships. Events & Activations Help develop and execute marketing programs around trade shows, conferences, brand activations, workshops, community events, and webinars. Identify event opportunities that can increase brand awareness, acquire customers, and generate pipeline. Develop creative activation concepts that make Tapstitch stand out and support measurable business goals. Coordinate event execution including programming, partnerships, onsite experiences, content capture, and post-event amplification. Turn events into broader marketing moments through PR, social content, creator participation, and customer storytelling. Represent Tapstitch at select industry events and activations. Strategic & Special Projects Own and support high-priority marketing projects as business needs evolve. Identify new marketing programs, partnerships, audiences, and growth opportunities. Conduct customer, competitive, and market research to inform marketing strategies. Work cross-functionally across U.S. and China-based teams to move initiatives from idea to execution. Help bridge communication and execution between global and U.S. teams. Bring structure to ambiguous projects and turn them into clear, actionable plans. Jump into high-impact marketing opportunities as priorities evolve. What We're Looking For 4+ years of marketing experience across growth, product marketing, brand, integrated marketing, or related roles. Proven ability to take marketing programs from idea through execution , working across multiple initiatives at once. Experience with product marketing, GTM, organic growth, content, PR, events, or partnerships . Strong understanding of positioning, messaging, storytelling, and customer acquisition. Highly hands-on, resourceful, and proactive , with the ability to thrive in a fast-moving environment. Strong project management, communication, and cross-functional collaboration skills. Comfortable working across global teams and time zones , including close collaboration with teams in China. Experience in fashion, apparel, ecommerce, creator commerce, or high-growth startups is a plus. Experience with Shopify, TikTok Shop, SEO, or AI/GEO search is a plus. Mandarin Chinese proficiency is a plus. What Does Success Look Like? Success will be measured by your ability to drive merchant acquisition and marketing-attributed GMV , accelerate organic growth and search visibility , increase brand awareness, engagement, and earned media , generate pipeline through events, and successfully execute high-impact marketing programs. Why Join Tapstitch? Help build the next generation of fashion-on-demand at a rapidly growing global company. Get real ownership to build, launch, and scale marketing programs from the ground up . Work where fashion, technology, ecommerce, and creator culture collide . Turn bold ideas into real campaigns, launches, and experiences— fast . Work alongside global teams to shape how Tapstitch wins in the U.S. market . Join at a stage where your work can have an outsized impact on the brand and its growth . #J-18808-Ljbffr