Channel & Customer Marketing / Trade Marketing Manager

Requirement

• Bachelor’s degree in marketing, Business Administration, or related disciplines
• More than 5 years’ relevant experience in FMCG industry
• Experience to work with China is definite advantage
• Strong analytical, presentation and communication skills
• Proactive, positive, and strong team spirit
• Proficiency in MS Office application
• Good literacy in English, Cantonese, and Mandarin
• Willing to travel to China
• Experience to work with China is definite advantage Responsibilities
• Manage the trade spend budget and evaluate promotions effectiveness and in charge of analysis and reports to draw trade strategies accordingly.
• Responsible for product marketing functions such as inventory control, product costing and pricing, preparation of marketing reports and presentations
• Manage external agencies to develop creative works and social media presence
• Formulate, plan, and implement trade promotion programs to achieve business growth
• Conduct market research and competitor analysis. Generate customer insights and formulate channel sales strategy and brand penetration
• Increase product exposure, drive new product launch plan by coordinating with cross functional teams (e.g., Commercial, Sales, Supply Chain, Brand)
• Collaborate with headquarters’ functional teams from China