CRM File Manager

About AS Beauty

AS Beauty is one of the fastest-growing cosmetic companies in the market today. We are a family-run business based in New York, NY, focused on developing global beauty brands that deliver real-world solutions to a diverse consumer base. AS Beauty’s portfolio includes renowned brands Laura Geller Beauty, Bliss, and Julep Beauty. We are continually developing products that are innovative, effective, and ensure that our customers feel beautiful inside and out.

About the Role

The CRM File Manager owns the health of AS Beauty's customer file, the audiences, segments, and data structures that every CRM campaign and flow depends on. This role is responsible for file growth, unsubscribe and churn monitoring, engagement-based segmentation, data hygiene, and suppression logic across Laura Geller, Bliss, and Julep, working closely with Analytics/Data to ensure the file remains accurate, addressable, and growing. Reporting to the Director, CRM Operations & Platform, this individual-contributor role combines an operational discipline around data quality with an analytical eye for what segmentation structures will best serve Email & SMS execution.

Key Responsibilities

File Health & Hygiene

• Own ongoing data hygiene for the customer file, including deduplication, formatting, and attribute accuracy.
• Monitor unsubscribe and churn trends and flag concerning patterns to the Director, CRM Operations & Platform.
• Maintain suppression logic to ensure compliance and prevent messaging to invalid or opted-out contacts.
• Audit segmentation structures periodically to confirm they still reflect current customer behavior and business needs.

Audience & Segmentation Management

• Build and maintain engagement-based segmentation used across acquisition, retention, and international CRM programs.
• Define and maintain customer attributes used for targeting and personalization.
• Perform audience QA before major campaigns to confirm segment logic is producing the intended population.
• Support the Director, Email & SMS with audience definitions for new campaign or flow concepts.

File Growth & Addressability

• Monitor addressable-audience growth, meaning opted-in Email/SMS contacts, and identify factors driving growth or decline.
• Partner with Analytics/Data on data integration projects that expand or enrich the customer file.
• Recommend list growth or re-engagement tactics based on file trends.

Cross-Functional Coordination

• Partner with the Ops Coordinator, CRM on production handoffs that depend on audience or segment data.
• Work with the Analytics/Data team on data structure, integration, and reporting needs.

Experience & Qualifications

Required

• 3-6 years of experience in CRM data management, database marketing, or audience/segmentation roles.
• Demonstrated experience building and maintaining segmentation logic within a CRM/ESP platform.
• Strong data hygiene practices, including deduplication, suppression, and attribute management.
• Experience monitoring list health metrics such as unsubscribes, churn, and engagement decay.
• Comfort working with data teams on integration and reporting needs.

Strongly Preferred

• Experience with SQL or other query tools for audience analysis.
• Experience with customer data platforms or advanced segmentation tooling.
• Experience in a multi-brand or multi-market CRM environment.

Core Competencies & The ASB Way

This role blends operational rigor with a data-oriented view of the customer file.

• Operational Excellence — Maintains consistently clean, accurate, and well-organized customer data.
• Analytical Thinking — Diagnoses file health trends and segmentation performance to inform recommendations.
• Functional Expertise — Builds deep expertise in segmentation logic, suppression rules, and file structure.
• Delivery Discipline — Ensures audience data is ready and accurate ahead of every campaign deadline.
• Cross-Functional Influence — Partners effectively with Analytics/Data and CRM execution teams without formal authority over either.
• Customer Obsession — Treats file hygiene as a way of protecting the customer experience, not just a technical task.
• Entrepreneurial Ownership — Proactively identifies file growth opportunities rather than waiting to be asked.