Sr Manager-Brand Marketing

The Sr. Brand Manager will be a key player in marketing calendar development and activation for the brand that deliver on brand objectives with the overall goal of driving restaurant results. This role is a challenging and strategic one, critical to the success of the lunch business, the brand’s largest daypart. ESSENTIAL FUNCTIONS Be a champion for the brand and operate with a strong sense of ownership Help lead the planning and development of the national marketing calendar to enable the brand to exceed same-store sales. Strategically build and plan different calendar layers such as Lunch, value, beverage and LTO products in a unified effort to drive sales Manage both national and test marketing calendars and timelines while partnering with marketing leadership team to develop and oversee short and long-term calendar planning strategies Help define and lead a menu vision across the brand to maximize sales and profit Creative and Culinary brief development for internal and external partners, utilizing consumer insights and business priorities to develop messaging Partnership with media and creative teams to engage internal or external agency resources in creative development and media planning Lead business case development to support business recommendations that drive growth Partner with cross-functional leaders to drive continuous improvement of the innovation process and ways of working to improve success rate POSITION QUALIFICATIONS/CORE COMPETENCIES 9 + Years experience in Branding and Marketing , Advertising, or a related field, ideally in the QSR space Demonstrated broad and well-developed functional marketing skills in a dynamic, highly promotional space Self-starter, entrepreneurial leader who performs well in a lean, fast-paced environment with a strong work ethic and brings a combination of high energy with a high sense of urgency. Strong communication skills; ability to speak and write effectively, adapting messages to a range of audiences. Creative problem solver; ability to think outside the box to create solutions and drive business strateg y A clear commercial orientation and ability to think and act like a general manager Strong intuition, ability to “connect the dots” and manage through ambiguity The ability to set the strategy but not afraid to get hands dirty to make sure plans are executed properly BA / BS degree - M.B.A. or Masters in Marketing degree is preferred . WORK ENVIRONMENT Corporate Office fast paced, high volume of activity and a deadline driven environment PHYSICAL DEMANDS Sitting for extended periods of time, using telephone, typing and/or operating a computer and/or mouse Travels as needed approximately fifteen (15)% Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr