Paid Social and Influencer Marketing Specialist
Swimwear Anywhere
About Beach2Ocean
Beach2Ocean is a growing eCommerce destination for stylish, high-quality womens swimwear and resort wear, curating both established and emerging brands for a modern, confident customer. The business evolved from a New York boutique into a digital-first brand focused on fit, style, and customer experience.
Role Overview
We are seeking a Paid Social Specialist to own and execute paid social campaigns while supporting influencer and affiliate marketing initiatives. This role is ideal for someone who is both analytical and creative, with hands-on experience in Meta Ads and influencer platforms.
You will play a key role in driving revenue growth, optimizing performance, and scaling acquisition through paid social and partnerships.
Key Responsibilities
Paid Social (Primary Focus)
- Own day-to-day execution of Meta Ads (Facebook & Instagram) campaigns
- Launch, test, and optimize campaigns across:
- Prospecting (broad, interest, lookalike)
- Retargeting
- Advantage+ / ASC campaigns
- Monitor and optimize KPIs: CPA, ROAS, CTR, CVR, AOV
- Conduct A/B testing across:
- Creative (UGC, statics, video)
- Copy and hooks
- Audience segments
- Collaborate with creative team to develop high-performing ad concepts
- Analyze performance trends and provide actionable insights weekly
Influencer & Affiliate Marketing
- Manage influencer campaigns via platforms like Rakuten and LTK
- Identify, recruit, and onboard influencers aligned with brand positioning
- Track and optimize affiliate performance (ROAS, revenue, commissions)
- Coordinate product seeding, gifting, and campaign briefs
- Build long-term relationships with high-performing creators
Organic Social Support
- Post and schedule content across Instagram and other channels
- Ensure consistency between paid and organic messaging
- Support content calendar planning and trend integration
Qualifications
- 34 years of hands-on experience in paid social (Meta required)
- Proven track record managing performance-driven eCommerce campaigns
- Experience with influencer platforms like Rakuten and/or LTK
- Strong analytical skills (comfortable with data, reporting, and optimization)
- Familiarity with Shopify and GA4 is a plus
- Strong communication and organization skills
- Passion for fashion, swimwear, or eCommerce brands preferred
What Success Looks Like
- Consistently hitting or exceeding ROAS and CPA targets
- Scaling paid social spend efficiently
- Building a reliable influencer pipeline that drives incremental revenue
- Contributing to a strong, consistent brand presence across paid + organic
Nice-to-Have (Differentiators)
- Experience scaling DTC brands
- UGC creative strategy experience
- Familiarity with TikTok Ads or YouTube Shorts
- Experience working with fashion/apparel brands
- Google Ads experience a plus
Why Join
- High-growth eCommerce brand with strong product-market fit
- Direct ownership over performance channels (real impact)
- Opportunity to build both paid social + influencer ecosystem
- Collaborative, fast-paced environment
Vacancy posted 3 days ago
Similar jobs that could be interesting for youBased on the Paid Social and Influencer Marketing Specialist in Levittown, NY vacancy
- ...fit, style, and customer experience. Role Overview We are seeking a Paid Social Specialist to own and execute paid social campaigns while supporting influencer and affiliate marketing initiatives. This role is ideal for someone who is both analytical and...Suggested
Swimwear Anywhere
Bethpage, NY3 days ago $140k - $160k
...conscious CPG brand in the snack space, is seeking a Brand Marketing Director to join their expanding team. This role will... ...and loyalty. ~Own key marketing channels including social media (paid and organic), influencer marketing, PR, partnerships, experiential, and...SuggestedHourly payFull timeFreelanceWork at officeSolomon Page
Jericho, NY4 days ago$62.38k - $79.4k
...Range: $62,375.00 - $79,404.95 The Brand Marketing Specialist works with teams to build deeper... ...Intermediate to advanced Microsoft Word, Excel, Social Media, Email skills. Tasks Performed... ...for Full‑Time Employees Generous Paid Time Off: At least 22 days annually, prorated...SuggestedFull timeTemporary workPart timeWork experience placementWork visaFlexible hours- ...Influencer Marketing Manager A rapidly growing men's apparel brand, specializing in performance... ...sales. You'll collaborate closely with our paid, brand, and creative teams to ensure... ...and optimize influencer content in paid social. Collaborate with brand and creative...SuggestedFull timeCasual workWork at office
Hawkeye Search Group
Valley Stream, NY3 days ago $50k - $55k
...Technology, located in Plainview, NY, is seeking a hands-on digital marketer to manage and optimize campaigns across LinkedIn and Google Ads... ...will work cross-functionally with sales and own the company's social channels. Compensation ranges from $50,000 to $55,000, with...Suggested- A dynamic marketing agency in Deer Park, NY is seeking Entry-Level Marketing Campaign Representatives to join their energetic team. This role involves promoting client products and services, direct customer interaction, and contributing to sales efforts. Ideal candidates...
$50k - $55k
...firm. We’re looking for a hands‑on digital marketer who wants real ownership; someone who... ...and Google Ads Own company LinkedIn and social channels Execute lead generation campaigns... ...digital marketing experience Hands‑on with paid social/search and campaign optimization...Monday to Friday- ...continue to grow, we seek driven and enthusiastic Entry-Level Marketing Campaign Representatives to join our team. This role offers an... ...and development Training in sales, marketing, and business PAID Training Merit Based Promotions What we are looking for...
Prolific Evolutions
Garden City, NY3 days ago $94.57k - $113.48k
...Brand Manager Job Category: Marketing Location: Bethpage, NY 11714, USA Description It Starts With Our Employees FourLeaf... ...closely with teams such as Member Experience, Communications and Social Media to establish measurable objectives for brand health,...Flexible hoursFourLeaf Federal Credit Union
Bethpage, NY3 days ago- ...Queens, NY area that is looking for an experienced and dynamic Marketer to join their team. The Marketer will be responsible for... ...Responsibilities: Interacts with community leaders, social workers, case managers, and discharge planners to maintain and...Temporary work
Recruit Secure
Hempstead, NY3 days ago - Digital Marketing Manager job at New York Sports Club. Hicksville, NY.... ...search performance (SEO). Support paid digital advertising initiatives to maximize ROI. Social Media Management Develop and... ...platforms. Manage relationships with influencers and/or influencer agencies and...Temporary workWork at officeLocal areaFlexible hours
$17 per hour
...Dedicated Market Specialist Company: PRE-US Location: BELLMORE, New York, 11710 Ref #: 134743 Pay Rate: $ 17.00 Function: Merchandising... ...Flexibility in scheduling your work hours. Ability to influence field team success through training. Opportunity to take...Part time- ...continue to grow, we seek driven and enthusiastic Entry‑Level Marketing Campaign Representatives to join our team. This role offers an... ...workshops and development Training in sales, marketing, and business Paid training Merit based promotions What we are looking for here...
- ...Key Responsibilities Develop and implement vertical-specific marketing plans aligned with business objectives. Conduct market research... ...optimize digital marketing efforts including SEO, SEM, email, and social media for verticals. Support trade shows, publications,...Local area
$65k - $85k
...Home Care Marketer We are seeking an outgoing and dynamic seasoned Home Care Marketer to join our team. As a Home Care Marketer, you... ...– $85,000 annually plus bonus incentive Leave time includes Paid Time Off, Sick and paid holidays Benefits include medical, dental...Full timeTemporary workWork at officeLocal areaAble Health Care
Merrick, NY2 days ago- ...closely with other departments, such as marketing • Manage and maintain e-commerce... ...WooCommerce. • Plan and monitor Amazon paid search marketing campaigns and work with... ..., Google Analytics, Website UX, and Paid Social Media. • Identify SEO best...Full timeWork at office
24 Seven Talent
Farmingdale, NY3 days ago $19 - $21 per hour
...Job Description: RECOVRY is seeking a fun, energetic, creative, and social media-savvy team member to join our Huntington office for a part-time evening role. This position is ideal for someone who loves creating content, enjoys being around people, and can also help...Hourly payPart timeWork at officeLocal areaFlexible hoursAfternoon shiftRECOVRY Physical Therapy PLLC
Huntington, NY4 days ago- NBT Bank is looking for a Brand Marketing Specialist in Norwich, New York. The candidate will focus on building connections through effective marketing campaigns while managing multiple projects to meet strategic goals. Applicants should have a Bachelor’s degree and five...
$80k - $110k
...Communications and Content Strategist is a core member of Grassi's marketing team, responsible for managing and producing written content... ...Best Places to Work group for our commitment to compensation, paid time off, work-life balance, culture and more. Some of the ways...Summer workLocal areaRemote workFlexible hoursGrassi
Jericho, NY5 hours ago- ...Director, Social Media & Content Employee Status: Regular Full... ...and goals of the Brand Marketing team. Directs operations for... ...of social media and content specialists. Analyze performance metrics... ...field Preferred Skills: • Influencing Skills • Value...Full timeWork at officeRemote workWork from home2 days per week
New York Racing Association
Elmont, NY10 hours ago - ...starters who want the opportunity to get hands-on experience in Marketing while making advancements in their career. Our Team Members... ...breakdowns to help improve marketing tactics. We Offer: ~ Paid Training ~ Sign-on Bonus ~ Weekly Pay (W2) ~401(k) match...Weekly payFull timeLocal areaRelocation package
$35 - $45 per hour
Paid Performance Lead - Digital Marketing Specialist Base pay range: $35.00/hr - $45.00/hr A beauty/cosmetics client seeks a versatile Paid Performance Lead... ...(keywords, bid strategies, and audience layering). Social & Retail Commerce: Support integration with TikTok Shop...Hourly payContract workWork at office2 days per week3 days per week- ...About the job Director of Marketing Director of Marketing Company:... ...sales, and brand awareness Manage paid advertising campaigns, including META... ...to measurable results Oversee social media, content direction, influencer partnerships, and community engagement...Seasonal workWork at office
Devita Hancock Hospitality
Garden City, NY3 days ago - ...Rehabilitation Therapy and Nursing./ph3Job Description/h3pPosition: Marketing Analyst/ppDuration: 6+ Months/ppLocation: 175 E. Old Country Rd... ...Attend conferences/workshops on advances in Utility Marketing, Social Media or Web Utilization as required/ppDesired Skills:/pp(...Immediate start
Careers Integrated Resources Inc
Hicksville, NY5 days ago $85k - $100k
...Job Title Marketing Manager Location Hirani Corporate Office - Hicksville, NY 11801 US (Primary) Job Type Full-time Category... ...across multiple platforms • Assist with website updates, social media coordination, presentations, brochures, flyers, and...Full timeWork at officeHirani Group
Hicksville, NY10 hours ago- ...Marketing Analyst Integrated Resources, Inc is a premier staffing firm recognized as one of the tri-states most well-respected professional... ...Attend conferences/workshops on advances in Utility Marketing, Social Media or Web Utilization as required Desired Skills: (...Immediate start
Careers Integrated Resources Inc
Hicksville, NY10 hours ago $84k - $101k
...Bank is looking for a full-time Digital Marketing Manager to join our team. The Digital Marketing... ..., and timelines. Monitors the social media calendar and monitors/tracks comments... ...and Commuter Benefits options) • Company-paid Life Insurance and Accidental Death &...Full timeTemporary workHanover Bank
Mineola, NY2 days ago$80k - $120k
...Job Title : Product Marketing Manager Department : Consumer Marketing Reports to: Director - Consumer Marketing Hours... ...revenue-driving narratives across DTC, retail, marketplaces, and paid channels. This role leads product messaging execution, launch...WorldwideBEDGEAR
Farmingdale, NY4 days ago- ...Description Job Description ???? Job Title: Marketing and Branding Coordinator ???? About... ...retail merchandising, marketing, and/or social media • Strong interest in trend research... ...???? Competitive compensation ????️ Paid holidays and vacation ???? Medical, dental...Seasonal work
$60k
...competitive salary, opportunity for advancement, paid time off, training development./ph3About... .../h3pThis is a dual role part sales, part marketing. Youll be the face of ServiceMaster by... ...and grow our online presence across social media and other platforms/liliDevelop and...Base plus commissionWork at office
Do you want to receive more vacancies?
Subscribe and receive similar vacancies to Paid Social and Influencer Marketing Specialist. Be the first to apply!
