Half (.5) Graduate Assistant - Public Relations, MA

Half (.5) Graduate Assistant - Public Relations, MA The College of Graduate Studies (COGS) coordinates all of BSU’s Graduate Assistantships. For more information on the program or for the status of your application, please contact Cassie Birch, View email address on click.appcast.io. Position Information Title: Half (.5) Graduate Assistant - Public Relations, MA Position Description: The Half Graduate Assistant (.5 GA) will work 10 hours per week and receive up to 15 credits of tuition and student fee waivers: 6 for fall, 6 for spring and 3 for summer. Overview The Graduate Assistant for Public Relations will support the development, promotion, and visibility of the MA in Public Relations program. This position provides hands‑on, applied experience in strategic communication, digital content creation, and integrated marketing within a higher education setting. The GA will contribute to high‑impact communication initiatives that align with university priorities, including graduate enrollment growth, program visibility, and engagement with internal and external audiences. Responsibilities/Duties Content Development and Strategic Writing Write and edit news releases, feature stories, blog posts, and program content; develop audience‑focused messaging and maintain consistent brand positioning Digital Media and Content Creation Create written, visual, and multimedia assets to support marketing efforts using tools such as Canva or Adobe Creative Suite Social Media Strategy and Management Assist in managing social media channels, develop and schedule content, and monitor engagement to improve reach and effectiveness Program Promotion and Event Support Support recruitment and promotional events, including development of communication materials and follow‑up outreach Research and Strategic Insights Conduct research on industry trends and provide insights to inform content strategy and program positioning Collaboration and Project Coordination Work with faculty, MarCOMM, and campus partners to support communication projects and timelines Outcomes Develop advanced skills in strategic writing and professional communication Gain experience in integrated marketing and digital media strategy Build a portfolio of real‑world communication deliverables (content, campaigns, multimedia assets) Strengthen skills in audience analysis, branding, and message development Apply communication theory to practical, high‑impact projects Enhance career readiness for roles in public relations, marketing, nonprofit leadership, and management (MBA / MPA pathways) Preferred Qualifications Strong writing, editing, and communication skills Interest in public relations, marketing, or strategic communication Familiarity with social media platforms and digital content creation Experience with tools such as Canva, Adobe Creative Suite, or similar Ability to work both independently and collaboratively Strong organizational and time management skills Special Conditions for Eligibility Please be aware that employment at Bridgewater State University is contingent upon completion of a successful background check. Bridgewater State University is an E‑Verify employer. EEO Statement Bridgewater State University is an equal employment opportunity employer and considers all qualified candidates without regard to race, color, religion, sex, age, national origin, disability status, veteran status, gender identity, sexual orientation, genetic information, pregnancy or pregnancy‑related condition or any other characteristic protected by law. Hourly Rate $15 Posting Number Stu05821P #J-18808-Ljbffr Bridgewater Bagel & Coffee