Digital Platform Specialist I (Lead Generation)

Introduction

Join us at AIT, where we believe every day presents an opportunity to make a global impact!

We're problem solvers, driven by our curiosity and creativity, in endless pursuit of solutions for our customers. Together, we champion the strength of our global teams. And, as trusted advisors, we go above and beyond, working together in a supportive and collaborative environment to ensure customer satisfaction.

Through the company's continued growth, we challenge ourselves to be better, continuously learning and growing in our dynamic environment. Helping others is at the core of our culture, join us in finding fulfillment by giving back to our local communities as the united team that is AIT. Find out what our people deliver.® means when you come move the world with us! Hear directly from our teammates at AIT Worldwide Logistics and make us the next stop on your career journey.

Overview

The Digital Platform Specialist I (Lead Generation) supports the organization's demand-generation efforts by building and updating landing pages, forms, and email assets using established templates. The role maintains and optimizes the HubSpot platform, monitors lead flow through the sales pipeline, and provides onboarding and day-to-day support for platform users. This specialist also maintains the pay-per-click (PPC) campaigns, ensuring accurate tracking, performance reporting, and continuous optimization to improve lead quality and conversion outcomes.

Responsibilities

• Work with established templates to create and update landing pages, forms, and emails that support lead-generation programs.
• Maintain the HubSpot platform, including marketing automation workflows, error logs, contact records, and file management.
• Serve as the primary point of contact for new and existing users, providing onboarding, training, and ongoing support.
• Provide pay-per-click (PPC) campaign reporting, maintain and edit campaigns, review recommendations
• Monitor incoming leads and track their movement through the sales pipeline to ensure proper follow-up and conversion.
• Provide platform reporting and create dashboards to provide visibility into marketing performance, lead flow, and campaign effectiveness.
• Setup marketing event objects and support event lead generation needs
• Performs other duties as assigned
• Complies with all policies and standards
• The wage range for this position is $60,400.00-$90,600.00 and may vary based on geography as well as relative knowledge, skills, abilities, and experience

Qualifications

Education
• Bachelor's Degree in marketing, communications or related field (required)


Experience
• 2+ years experience working with digital platforms, enterprise systems, or customer relationship management tools (required) or
• 2+ years work experience in digital content management or platform configuration (required)
• 1+ years work experience managing or supporting PPC campaigns (Google Ads, LinkedIn Ads, Meta Ads) (preferred)


Knowledge, Skills, and Abilities
• Microsoft Office Suite, Excel, Sharepoint
• Understands and has knowledge to use Zoom and Teams
• Project management software (Asana preferred)
• HubSpot or similar CRM
• Attention to detail and creativity
• Basic understanding of lead generation and marketing automation process
• Organization and planning capabilities
• Good written communication skills


Licenses and Certifications
• - HubSpot Digital Marketing certification ()
• - Google Ads certification ()


What AIT Can Offer You

In addition to your base compensation, you may be eligible for a bonus based on achievement of business and/or individual performance metrics (dependent on position). Benefits offered include Medical, Prescription, Health Savings Account, Flexible Spending Accounts, Dental, Vision, Life, AD&D, Disability, Supplemental Health, Employee Support, Paid Parental Leave, Pet Insurance, 401(k) and Tuition Reimbursement. In addition, teammates may be eligible for up to 10 to 20 days of vacation (depending on tenure), 2 personal days, 1 floating holiday, 5 sick days, 5 volunteer hours, and 6 company holidays (plus Veterans Day for Veterans) annually.


About AIT Worldwide

AIT Worldwide Logistics is a global freight forwarder that helps companies grow by expanding access to markets all over the world where they can sell and/or procure their raw materials, components and finished goods. For more than 40 years, the Chicago-based supply chain solutions leader has relied on a consultative approach to build a global network and trusted partnerships in nearly every industry, including aerospace, automotive, consumer retail, energy, food, government, high-tech, industrial, life sciences and marine. Backed by scalable, user-friendly technology, AIT's flexible business model customizes door-to-door deliveries via sea, air, ground and rail-on time and on budget. With expert teammates staffing more than 150 worldwide locations in Asia, Europe and North America, AIT's full-service options also include customs clearance, warehouse management and white glove services.

AIT Worldwide Logistics is an Equal Opportunity Employer - M/F/Veterans/Disabled. If you are unable to apply online due to a disability, contact Human Resources at View phone number on click.appcast.io.