E-Commerce Site Manager - Apparel Brand

Our client, a well-renowned men's and women's apparel brand, is looking for an E-Commerce Site Manager to join their team in Miami, FL! Position: E-Commerce Site Manager Location: Miami, FL (5 days/week on-site) Reports To: Director of E-Commerce Operations Position Overview Our client, a confidential consumer brand, is seeking an analytical and detail-oriented E-Commerce Site Manager to support the day-to-day execution and optimization of its e-commerce business. This role will be responsible for driving online sales performance through data analysis, promotional planning, merchandising strategy, and cross-functional collaboration with Buying, Brand, Marketing, and Digital teams. The ideal candidate is highly analytical, commercially minded, and passionate about creating a best-in-class online shopping experience. This individual will leverage A/B testing and performance analytics to identify opportunities for growth while ensuring all site content, product messaging, and promotional campaigns align with the overall brand strategy. Key Responsibilities Analyze website performance, sales trends, and customer behavior to identify opportunities for revenue growth and site optimization. Conduct A/B testing on site content, merchandising, and promotional initiatives; analyze results and present actionable recommendations to key stakeholders. Partner closely with the Buying team to develop pricing strategies and coordinate promotional and merchandising calendars. Collaborate with Brand and Marketing teams to plan and execute the email marketing calendar, ensuring consistent messaging and brand alignment. Coordinate the development, design, and deployment of promotional emails alongside digital design and marketing teams. Optimize product detail pages (PDPs) by ensuring accurate product information, compelling copy, and effective merchandising. Monitor key e-commerce performance metrics and prepare regular reporting and presentations for leadership. Support content planning initiatives that strengthen the customer experience while maintaining brand consistency across all digital touchpoints. Work cross-functionally to ensure timely execution of promotional campaigns, product launches, and seasonal initiatives. Stay current on e-commerce best practices and recommend new strategies to improve site performance and customer engagement. Qualifications 3-5 years of experience in an e-commerce, digital merchandising, or online retail role. Experience working with a SaaS-based e-commerce platform such as Shopify, Salesforce Commerce Cloud, Magento, or a similar platform. Strong analytical skills with hands-on experience conducting A/B testing, interpreting data, and making data-driven business recommendations. Advanced proficiency in Microsoft Excel and comfort working with large data sets. Solid understanding of product detail pages (PDPs), digital merchandising, and product messaging best practices. Experience supporting the creation, design coordination, and deployment of marketing emails and promotional campaigns. Excellent communication and presentation skills with the ability to translate data into actionable insights for cross-functional stakeholders. Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment. Preferred Attributes Analytical thinker with a strong commercial mindset. Detail-oriented and highly organized. Collaborative team player who enjoys working across multiple departments. Passionate about e-commerce, digital marketing, and enhancing the customer experience. Ability to balance creativity with data-driven decision-making. #J-18808-Ljbffr Fourth Floor