Motion Graphics Designer

Job Description

Job Description

Motion Graphics Designer: Overview:
M&T Bank is looking for a Motion Graphics Designer to create compelling motion-driven experiences that bring the M&T Bank and Wilmington Trust brands to life across marketing campaigns, social media, digital channels, sponsorships, events, internal communications and executive presentations.
This role combines strong design craft, visual storytelling and technical motion expertise. The ideal candidate can translate complex ideas into clear, engaging narratives while creating high-quality work that advances brand and business objectives.
As part of the Brand Creative team, this individual will partner with the Creative Director, Design Leads and cross-functional teams to strengthen motion design across the organization, support evolving motion standards and champion creative excellence.
Primary Responsibilities:
Motion Design & Storytelling

• Create compelling motion graphics, animation, and video content that brings the M&T Bank and Wilmington Trust brands to life across marketing campaigns, social media, digital experiences, sponsorships, events, internal communications, and executive presentations.
• Transform creative concepts, briefs, and complex business messages into clear, engaging visual narratives.
• Develop storyboards, animatics, style frames, and motion explorations that establish creative direction and elevate storytelling.

Brand Stewardship & Creative Excellence

• Apply and help evolve motion design standards, animation principles, and reusable frameworks that strengthen consistency across channels and business lines.
• Translate brand strategy and visual identity into distinctive motion experiences that build recognition and support business objectives.
• Champion strong creative judgment, craftsmanship, and best practices across motion design and emerging creative technologies.

Production & Collaboration

• Produce high-quality motion graphics using animation, compositing, visual effects, and rendering techniques.
• Adapt and optimize content for digital, social, video, experiential, and presentation environments.

• Partner with designers, writers, strategists, marketers, and agency partners to develop integrated, brand-aligned creative solutions.
• Present creative concepts and rationale to stakeholders, incorporating feedback while maintaining the integrity of the work and the brand.

Innovation & Continuous Improvement

• Collaborate closely with Creative Director, Design Leads, Designers, Writers, Content Strategists, Brand Strategists, Marketing partners, and external agencies to deliver cohesive creative solutions.
• Present concepts and creative rationale to stakeholders, incorporating feedback while maintaining design integrity and brand standards.
• Provide mentorship and subject matter expertise to creative team members while helping raise overall motion design capabilities across the organization.

Innovation & Continuous Improvement

• Develop scalable templates, workflows, and production assets that improve efficiency, consistency, and creative quality.
• Stay current on motion design trends, emerging technologies, and platform best practices.
• Identify opportunities to expand the role of motion across the organization's creative ecosystem and enhance the customer experience through more effective visual storytelling.

The Team:
This role is part of the Brand, Sponsorships and Creative Strategy team within the Office of the Customer and reports to the Creative Director.
The Brand Creative team develops consistent, distinctive brand experiences across media, messaging, products, environments and markets. As M&T s creative center of excellence, the team creates and manages brand assets, develops creative solutions and partners with internal teams and external agencies to uphold brand standards and keep the customer at the center of the work.
Required Qualifications:
Bachelor's degree in Motion Design, Graphic Design, Animation, Visual Communications, Film, Multimedia Design, or a related field or equivalent professional experience
Three or more years of professional experience in motion graphics, animation, video production, post-production or a related creative discipline
Strong portfolio demonstrating motion design, animation, storytelling, brand application and creative problem-solving
Experience working with established brands, creative agencies, media organizations or enterprise marketing teams
Experience collaborating across disciplines and managing multiple projects simultaneously
Strong understanding of production workflows from concept through final delivery
Working knowledge of visual effects, rendering, asset management and platform-specific optimization
Technical Proficiency:
Required

• Adobe After Effects
• Adobe Premiere Pro
• Adobe Express
• Adobe Illustrator
• Adobe Photoshop
• Adobe Creative Cloud
• Cinema The Client or Blender
• Figma
• Frame.io

Preferred

• Redshift or Octane Render
• DaVinci Resolve
• Rive
• Jira and Confluence

OVERVIEW:
The Senior Graphic Designer, working closely with the Creative Director, will be responsible for ideating, developing and creating effective, on-strategy and on-brand campaigns and creative concepts such as publications, sales support, web design, landing pages, infographics, social media graphics and digital ads.

PRIMARY RESPONSIBILITIES:
Develop, deliver and present on-brand on-strategy designs based on existing brand guidelines. Assist in the assessment and modification of brand guidelines.
Translate product positioning, existing research, and online Marketing strategies into effective designs. Work closely with the Creative Manager, who will advise on the creative process of creating concepts, presentations, layouts, and final artwork to keep the visual cohesion and quality standards of all our brands.
Work with Director of Digital Marketing to translate and create marketing requirements into compelling, appropriate campaigns and designs, in an iterative, agile fashion.
Support the Marketing teams, working collaboratively with colleagues and partners to create visual materials, making sure they are accurate and ready to be used in print and online platforms.
Manage high volume of projects ensuring all work is delivered on deadline.
Communicate effectively with both internal and external stakeholders both verbally and in writing.
Collaborate and communicate with key stakeholders including client, marketing, and cross-functional team members.
Shares idea and best practices with members of the creative team.
Mentor and aid with art direction of more junior team members.
Adhere to applicable compliance/operational risk controls in accordance with Company or regulatory standards and policies.
Promote an environment that supports diversity and reflects the *** brand.
Maintain Company's internal control standards, including timely implementation of internal and external audit points together with any issues raised by external regulators as applicable.
Complete other related duties as assigned.

SCOPE OF RESPONSIBILITIES:
The Sr. Graphic Designer position is part of an internal creative resource that believes were smarter together and offers creative strategic insights, an integrated approach to digital creative experiences, as well as traditional print and presentation projects through blue-ribbon service to our internal clients.

SUPERVISORY/MANAGERIAL RESPONSIBILITIES:
None.

EDUCATION AND EXPERIENCE REQUIRED:
Bachelors degree in graphic design, graphic communications or related field and minimum of 5 years professional design experience; or in lieu of a degree, a combined 7 years higher education and/or work experience, including a minimum of 5 years professional design experience.
Fluency in Adobe Creative Suite (Photoshop, Illustrator, and InDesign). Proficiency in MS Office (PowerPoint, Word, Excel).
Understanding of branding and identity design, including a sense of composition, typography, use of color, and eye for detail.
Understanding of marketing, production, website design, corporate identity, advertising, and multimedia design.
Ability to manage multiple projects and work within given creative specifications in a fast-paced environment.
Ability to absorb and apply constructive criticism from peers and clients.
Excellent written and visual communication skills.
Data visualization skills a plus.

EEO:

Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.