Marketing Tradeshow Specialist

Marketing Tradeshow Specialist

The specialist will partner with the various cross departmental teams to develop the IAPP booth experience for target audiences, with the focus to achieve IAPP's strategic goals. They will handle booth design recommendations, budget and expenses, onsite management, lead management, booth inventory/shipping, and exhibit support. The specialist will serve as a key contributor to advancing the company's trade show program through innovation, efficiency, and analytics.

Essential duties and responsibilities include:

• Provide booth design recommendations, including booth conceptualization, attendee flow predictions, branding, signage, and interactive elements. This will be to ensure consistency with IAPP brand and exceptional attendee experience
• Oversee the production and delivery of the marketing booth structure, merchandise and collateral material, in a timely manner for all internal and external events. Partner with cross-functional internal and external teams (marketing, events, sales, events and external vendors) to plan and execute the IAPP booth experience aligned with organizational goals
• Identify opportunities to innovate and optimize trade show operations for greater efficiency, cost effectiveness, and attendee impact.
• Manage booth-related contracts and budgets. This would be including contract negotiating, forecasting, expense tracking, invoicing, and post-event reconciliation.
• Oversee the training and act as point person for onsite staff to support the booth setup, troubleshooting issues, coordinating vendors, and ensuring a seamless attendee experience.
• Maintain detailed documentation of booth assets, processes, vendors, and best practices to ensure program continuity and scalability.
• Manage/assess inventory of promotional items, collateral, and supplies for booth.
• Create, maintain and analyze metric reports and documentation while examining booth activities, effectiveness, and business impact.
• Create, maintain and project manage IAPP booth schedules.
• Actively identify inefficiencies in marketing workflow and develop processes and best practices to solve them, thus, maximize marketing performance. Attend internal and external events to represent IAPP as assigned.
• Maintain proficiency in and optimize technologies and programs used by marketing team.

Additional duties include:

• Additional duties as assigned.
• Must be able to travel internationally on occasion.

Education and/or experience:

• Bachelor's degree (B.A./B.S.); and up to two years related experience and/or training; or equivalent combination of education and experience
• Experience using project management software
• Knowledge of creative development process
• Strong interpersonal and communication skills
• Prior experience with SmartSheet is a plus
• High level of professionalism; a proactive, collaborative, self-starting team player who looks for ways to improve processes
• Ability to adapt to changing business landscape
• Proficiency in Microsoft Office Suite

Work environment:

At the IAPP, we value in-person connections fueled by fun, excellence, and communication. To align with this value, we have a hybrid work environment that allows for two remote days and three days in our Portsmouth, NH office.

About the IAPP:

The IAPP is the largest and most comprehensive global information privacy community and resource. Founded in 2000, the IAPP is a not-for-profit organization that helps define, promote and improve the privacy profession. More information about the IAPP is available at iapp.org.

What We Offer:

Working at the IAPP is an opportunity like no other. In addition to a competitive compensation package including base salary, bonus and a full range of benefits, the IAPP offers a creative, supportive and flexible environment. Other perks include casual dress, a dog-friendly office, summer hours, and sabbaticals after seven years of service. We work in a "get-stuff-done" culture that values respect, personal and professional growth, and an entrepreneurial attitude. We have been named to Business NH Magazine's Hall of Fame for "Best Small Companies to Work for in NH."

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.