E-commerce Campaign Manager

About the Role Our client, a well-established retailer with a growing online presence in Upington, Northern Cape , is seeking an experienced E-commerce Campaign Manager. This on-site role is critical for planning, executing, and analyzing all digital marketing campaigns aimed at driving sales and customer engagement for our e-commerce platform. You will work closely with the marketing, sales, and creative teams to ensure campaigns are aligned with business objectives, brand messaging, and promotional calendars. The ideal candidate is highly organized, data-driven, and possesses a strong understanding of digital marketing channels relevant to e-commerce. If you are passionate about executing impactful campaigns and boosting online revenue, this position in Upington offers a great opportunity to make a significant contribution. Key Responsibilities Plan, develop, and execute integrated digital marketing campaigns across various channels (email, social media, paid search, display ads). Manage campaign budgets, ensuring efficient allocation of resources and maximum ROI. Develop compelling campaign messaging and creative assets in collaboration with the creative team. Monitor campaign performance in real-time, analyzing data and making adjustments to optimize results. Conduct post-campaign analysis, providing comprehensive reports with insights and recommendations. Collaborate with the e-commerce team to ensure landing pages and website content support campaign objectives. Manage email marketing campaigns, including segmentation, automation, and performance tracking. Stay updated on industry trends and best practices in digital campaign management. Coordinate with external agencies or partners as needed for campaign execution. Ensure all campaign activities comply with brand guidelines and relevant regulations. Requirements Bachelor's degree in Marketing, Advertising, or a related field. 2-4 years of experience in managing digital marketing campaigns, with a focus on e-commerce. Proven experience with email marketing platforms, social media advertising, and PPC campaigns. Proficiency in Google Analytics and other campaign tracking tools. Strong understanding of the e-commerce customer journey. Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously. Strong analytical skills and the ability to interpret campaign data. Effective written and verbal communication skills. Ability to work collaboratively within a team environment. Creative thinking and problem-solving abilities. Benefits Competitive salary. Opportunity to manage significant marketing campaigns for a growing e-commerce business. Work in a collaborative team environment in Upington . Exposure to a wide range of digital marketing tactics. Potential for career growth within the marketing department. Contribute directly to business sales targets. #J-18808-Ljbffr Placements24