Sr. Marketing Manager

Sr. Marketing Manager

Location: Remote

Position Overview

As Mirah's Sr. Marketing Manager, you will help develop and drive the marketing and communications plan in support of lead generation, customer engagement, and brand awareness. You are a skilled marketer with experience crafting compelling copy and content that informs and inspires.

An attention to detail and eye for quality are critical to your success, along with an ability to grasp and present our product's value proposition in a way that resonates and clearly articulates how we solve our buyers' problems. You are obsessed with tracking performance – and will develop the data to prove what's working and what isn't. The Senior Marketing Manager will be responsible for developing and leading marketing strategy, plan development, and growing the brand across the healthcare industry.

Main Responsibilities

• Develop and implement comprehensive marketing strategies aligned with business goals
• Create compelling content for multiple platforms (website, social media, email, blogs, etc.)
• Manage and optimize digital marketing campaigns across various channels
• Conduct market research to identify trends, opportunities, and competitor activities to inform strategic decision-making and identify opportunities for differentiation
• Collaborate with sales team to generate and nurture leads
• Plan and execute webinars, virtual events, and in-person industry events
• Analyze marketing performance metrics and prepare regular reports
• Maintain and update the company website
• Manage relationships with external marketing vendors and agencies as needed
• Other duties, as required, including adhering to policies for information security, confidentiality, and privacy

Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 5+ years of B2B marketing experience, preferably in SaaS or healthcare technology
• Proven track record in digital marketing, content creation, and lead generation
• Strong understanding of marketing automation, CRM systems, and analytics platforms
• Excellent written and verbal communication skills
• Experience with SEO/SEM, email marketing, and social media marketing
• Ability to manage multiple projects simultaneously and meet deadlines
• Self-starter with a growth mindset and ability to work independently

Bonus Points (but not required!)

• If you have knowledge of healthcare IT, behavioral health, or collaborative care
• If you have experience at a fast-paced startup or growth company
• If you have experience managing internal and external resources
• Live in or near Boston (because it's easier to meet in person)

What We Offer

• 100% remote work environment from anywhere in the US
• Competitive pay and benefits that don't change based on location
• Unlimited PTO
• Opportunity to make a significant impact in a growing company
• Professional development opportunities
• Chance to contribute to improving behavioral health outcomes
• Opportunity to take something, make it your own, and be in charge of your own success

To apply, please send your resume and a brief cover letter to View email address on click.appcast.io.

Ready to apply? We can't wait to meet you.