Creative Director (Key Art)

Job Title: Creative Director (Key Art) – Location: Culver City, CA (Onsite) – Engagement Type: Full‑Time – Reports To: CCO – Salary Range: [Insert salary range] UNFOLD is an award‑winning, global, integrated creative agency built for an always‑on world. We create insight‑led campaigns, content, media, production, and immersive experiences that help brands show up across platforms, moments, and culture‑driven categories. The Role Our Creative team is seeking an experienced Creative Director (Key Art) to lead the key art practice at UNFOLD. Responsibilities Lead the creative development of entertainment key art campaigns from concept through final execution. Develop key art campaigns rooted in storytelling, positioning, audience insight, and cultural relevance. Oversee campaign development across theatrical, streaming, and television partnerships. Present creative concepts and rationale clearly and confidently to internal stakeholders and clients. Guide teams through typography, composition, color, photography, retouching, illustration, and visual storytelling decisions. Partner closely with photographers, retouchers, illustrators, finishers, and production teams to maintain creative integrity throughout execution. Maintain the technical design skills necessary to execute high‑level creative work. Attend and creatively direct photo shoots, working closely with photographers, talent, stylists, art directors, and studio teams to ensure imagery aligns with campaign objectives. Develop shot lists, moodboards, visual references, and on‑set creative guidance. Ensure high standards across all campaign assets, including OOH, adaptations, and beyond. Maintain awareness of evolving entertainment, editorial, photography, and pop culture trends. Collaborate closely with Account, Strategy, Production, and Operations teams to ensure creative excellence while balancing timelines, budgets, and scope. Partner with marketing clients to understand campaign objectives, audience positioning, and franchise considerations. Work alongside AV, social, and integrated teams to ensure cohesive campaign ecosystems across touchpoints when necessary. Participate in internal creative reviews and campaign positioning discussions. Participate in capability meetings, client presentations, and new business initiatives alongside leadership teams. Build trusted relationships with clients through thoughtful creative leadership and strong communication. Lead and mentor a design team and freelance creative talent. Foster a collaborative, ambitious, and creatively inspiring team culture. Provide thoughtful feedback, creative direction, and professional development support to junior and mid‑level creatives. Help identify talent needs and participate in recruiting and team‑building efforts. Push creative boundaries while remaining strategically grounded in entertainment marketing objectives. Bring fresh references, visual approaches, and cultural awareness into the creative process. Help evolve the studio’s creative reputation and point of view within the entertainment industry. Qualifications 8–12+ years of experience in entertainment marketing, with a strong focus on key art campaign development. Proven experience concepting and leading campaigns for film, television, streaming, gaming, or entertainment brands. Exceptional portfolio demonstrating conceptual thinking, typography, composition, visual storytelling, and campaign system development. Deep understanding of entertainment photography, retouching, finishing, and adaptation workflows. Strong experience leading creative teams in fast‑paced agency or studio environments. Proficiency in Adobe Creative Suite. Strong presentation, communication, and storytelling abilities. Ability to balance creative ambition with strategic objectives, timelines, and operational realities. #J-18808-Ljbffr