Ecommerce Digital Data Analyst

Position Overview We are seeking a data-driven and innovative Ecommerce Digital Data Analyst to join our growing Digital Marketing team. This role is responsible for analyzing customer behavior, campaign performance, and digital marketing data to help drive brand growth, customer acquisition, and overall business performance. The ideal candidate is passionate about technology, marketing analytics, and uncovering insights that improve the customer journey across the digital acquisition funnel. This individual will partner closely with cross‑functional teams to transform complex data into actionable recommendations that support strategic business decisions. This role offers an exciting opportunity for someone who thrives in a fast‑paced, collaborative environment and enjoys leveraging analytics, emerging technologies, and digital marketing strategies to create measurable impact. Responsibilities Analyze sales funnels, customer behavior, and customer intent to identify opportunities for optimization and growth Interpret complex datasets, derive actionable insights, and present findings clearly to both technical and non‑technical stakeholders Measure ROI and effectiveness of online and offline advertising campaigns Monitor and report on digital marketing KPIs including leads, conversion rates, website traffic, engagement metrics, CPC, CAC, and campaign performance Track and evaluate email marketing campaign metrics including delivery, open, and click‑through rates Monitor marketing budget allocation and performance of paid advertising campaigns Conduct competitive analysis, benchmarking, and market trend research to identify growth opportunities Recommend website, landing page, SEO, UX, and campaign optimizations to improve customer acquisition and conversion rates Define, develop, and maintain dashboards and reports that communicate key digital marketing insights to stakeholders Research, evaluate, and implement marketing and analytics tools that support digital promotional initiatives and automation efforts Collaborate with cross‑functional teams to support data‑driven decision‑making and continuous improvement initiatives Support Agile project environments and contribute to iterative process improvements across digital marketing operations Minimum Requirements Bachelor's degree and at least 5 years of marketing, sales or product‑related experience Master's degree and at least 4 years of marketing, sales or product‑related experience At least 8 years of marketing, sales or product‑related experience Additional Requirements Qualified candidates, excluding current employees, must be legally authorized on an unrestricted basis (US Citizen, Legal Permanent Resident, Refugee or Asylee) to be employed in the United States. We do not anticipate providing employment related work sponsorship for this position (e.g., H-1B status) Desired Skills Strong knowledge of SQL, statistics, and advanced proficiency in Excel Proficiency in data visualization and analytics tools such as Tableau and Hadoop Knowledge of database structures and data mining techniques preferred Strong communication skills with the ability to simplify complex technical concepts and align teams on decisions Sound problem‑solving abilities with the capability to quickly process complex information and present it clearly and effectively Collaborative mindset with the ability to work across teams to create innovative and efficient solutions Experience with marketing data analysis, reporting, and dashboard development Experience working within a digital marketing environment, including ad servers, web analytics platforms, and search bid management tools Familiarity with digital marketing principles including funnel optimization, SEO, UX, landing page optimization, and digital acquisition strategies Strong understanding of Agile methodologies and collaborative project environments Prior experience working on a Digital Marketing team Passion for technology and enthusiasm for emerging and disruptive technologies Self‑starter mentality with the ability to thrive in entrepreneurial and fast‑paced environments Open‑minded and eager to learn new ideas and technologies outside of current expertise Values transparency, trust, accountability, and continuous improvement within a team culture Benefits and Compensation This position offers competitive market‑based compensation, along with a comprehensive benefits package designed to support employee wellbeing. You can learn more about the benefits offered for this position by visiting . The expected salary offered for this position will fall within the stated range, with the final offer based on the candidate's applicable skills, knowledge, and experience. Company Overview With its brands Scania, MAN, International, and Volkswagen Truck & Bus, TRATON SE is the parent and holding company of the TRATON GROUP and one of the world’s leading commercial vehicle manufacturers. The Group’s product portfolio comprises trucks, buses, and light‑duty commercial vehicles. "Transforming Transportation Together. For a sustainable world.": this intention underlines the Company’s ambition to have a lasting and sustainable impact on the commercial vehicle business and on the Group’s commercial growth. From a one‑man company built on the world‑changing invention of the McCormick reaper in 1831, to the 15,000‑person‑strong company we are today, few companies can lay claim to a history like International. Based in Lisle, Illinois, International Motors, LLC* creates solutions that deliver greater uptime and productivity to our customers throughout the full operation of our commercial vehicles. We build International® trucks and engines and IC Bus® school and commercial buses that are as tough and as smart as the people who drive them. We also develop Fleetrite® aftermarket parts. In everything we do, our vision is to accelerate the impact of sustainable mobility to create the cleaner, safer world we all deserve. As of 2021, we joined Scania, MAN and Volkswagen Truck & Bus in TRATON GROUP, a global champion of the truck and transport services industry. To learn more, visit International.com. EEO Statement We are an Equal Opportunity Employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. If you are a qualified individual with a disability and require a reasonable accommodation to access the online application system or participate in the interview process due to your disability, please email View email address on click.appcast.io to request assistance. Kindly specify Job Requisition Number / Job Title and Location in response. Otherwise, your request may not be considered. #J-18808-Ljbffr International UTC of Columbus