SEO Specialist

WeatherTech Direct, LLC is seeking a well-qualified SEO Specialist to improve organic visibility, search performance, and content discoverability across WeatherTech's ecommerce ecosystem. This role expands beyond traditional SEO to support answer-driven and AI-powered search experiences (AEO & GEO), ensuring content is optimized for rankings, direct answers, and generative search visibility. This is a great opportunity to join our growing company Employees who demonstrate excellent performance, attitude, and punctuality have the potential to earn end-of-year bonuses and pay increases. This is an exciting opportunity with potential to advance for hardworking, reliable, and teamwork-minded individuals. Essential Functions Own technical SEO health, including site architecture, crawlability, indexation, rendering, and structured data implementation. Conduct keyword and topic-based research to identify opportunities aligned with search intent and evolving user behavior. Partner with Merchandising and Content teams to optimize PLPs, PDPs, buying guides, and editorial content. Optimize and structure content for answer-driven and AI search experiences, including featured snippets, People Also Ask, zero-click results, and AI-generated responses. Develop internal linking strategies, content hierarchy, and semantic topic clustering to strengthen authority and discoverability. Monitor and analyze performance across rankings, traffic, click-through rates, and SERP feature visibility, including AI-driven placements. Identify technical issues and collaborate with developers to implement SEO best practices and improvements. Support site redesigns, launches, and enhancements with SEO requirements, QA, and validation. Analyze competitor strategies and search trends across traditional and AI search landscapes. Track and report on performance across multi-surface search (web, AI, image, and marketplace). Execute ongoing optimizations and support SEO testing and experimentation initiatives. Support local, marketplace, and emerging search efforts, including product data optimization for search and AI platforms. Perform other duties as assigned. Qualifications 4–7+ years of SEO experience, preferably within ecommerce. Strong understanding of technical SEO, including crawlability, indexation, site architecture, and structured data. Experience with GA4, Google Search Console, and SEO tools (e.g., Screaming Frog, SEMrush, Ahrefs). Working knowledge of Answer Engine Optimization (AEO), including featured snippets, People Also Ask, and voice search. Familiarity with Generative Engine Optimization (GEO) and AI-driven search ecosystems. Understanding of entity-based and semantic SEO, including how search engines interpret and connect content. Awareness of modern search behavior, including zero-click searches and AI-driven discovery. Experience collaborating cross-functionally with content, product, and development teams. Strong analytical, problem-solving, and communication skills. Experience with or exposure to enterprise ecommerce platforms preferred. Must be authorized to work in the United States. Why you’ll love working at WeatherTech WeatherTech Direct LLC is proud to offer employees a competitive salary and benefits package, opportunities for internal promotions and skill development, and a clean and safe workspace. Employees are offered an array of perks including: Outstanding BlueCross BlueShield of Illinois Medical plans; as well as dental, vision, short and long term disability, and company-paid life insurance. 401(k) plan with employer matching. Paid vacation, holidays, and personal time. #J-18808-Ljbffr