Marketing Manager

Marketing Manager – WICPA, Waukesha, WI The Wisconsin Institute of CPAs (WICPA) is the premier professional organization representing CPAs, accounting, and business professionals. With nearly 7,000 members, WICPA is dedicated to serving, building, and advocating for a diverse demographic of professional members. We are seeking an outgoing individual with a strong marketing and video portfolio. The ideal candidate is a strategic, creative, date driven marketing professional. This position is responsible for writing creative marketing copy (for print, digital and video formats) for education programs, special events, emails, brochures, membership materials, ads and other projects to create high quality communications that increases member participation and engages new audiences; external advertising; video production; researching, writing, editing and proofing content in accordance with AP and WICPA style guide. The position also researches promotional items, compares costs, follows branding guidelines, and places orders. Coordinates all production schedules and communications calendar for all marketing projects. Takes initiative to research print, electronic and design trends and new technologies. Must have knowledge of budgets and makes recommendations to promote cost efficiencies and increase revenue. Works with outside vendors as necessary; maintain and build new relationships with vendors. Responsibilities Develops and implements marketing strategy, objectives and tactics to effectively market and promote the WICPA including in-house and external ads, programs, products, benefits and services to all business partners, related organizations and the general public at large. Writes creative marketing copy for education programs, special events, emails, brochures, internal ads, membership campaigns, communication to membership in print and digital formats to create high quality communications that increases member participation and engages new audiences. Research, writes, edits and proofs content in accordance with AP and marketing style guide; verifies details/data of content. Develop and execute a comprehensive video marketing strategy that aligns with overall company marketing objectives. Responsible for the production of video content ensuring creativity, quality and WICPA style guides are followed, while adhering to established deadlines. This includes, but is not limited to creative concepting, scripting, shooting and editing. Conceptualize and develop creative briefs for a variety of video content, including CEO messages, brand stories, demos, social media clips, and testimonials. Maintain production studio and video production equipment. Identify new equipment or maintenance needed for fiscal year budgets. Manage the communications content calendar and distribution strategy across various platforms. Research the target audience’s viewing habits and platform preferences to ensure maximum reach and engagement. Responsible for external advertising and marketing creative campaigns and schedules to promote membership as well as the professional image of the WICPA and the CPA profession; recommends external advertising and marketing opportunities and serves as the primary contact for advertising representatives. Continuously create new and enhanced marketing copy and puts forth new creative concepts, recognizing importance of order of content, layout, logistics, audience, program/activity emphasis, and call to action. Prioritize multiple jobs with flexibility, meeting quality objectives and deadlines. Tracks, measures, reviews and analyzes marketing campaigns, including events, for effectiveness; provides quarterly reports. Research promotional items, compares costs, follows branding guideline, orders items. Coordinates all production schedules and communications calendar for all marketing projects. Research, identify and recommend new print and electronic marketing strategies and tactics to increase membership and promote positive image of WICPA and its members. Must have knowledge of budgets and make recommendations to promote cost efficiencies and increase revenue. Works with outside vendors as necessary; maintain and build new relationships with vendors. Requirements Must possess a minimum of a Bachelor's Degree in Marketing, Communications, or related field with minimum five (5) years in a marketing role with graphic design and video experience. Highly skilled and experienced writing creative marketing copy, designing, directing video and print and digital communications; highly proficient in editing and proofing. Experience with PC or Mac software including Adobe Creative Suite: InDesign, Photoshop, Illustrator, Acrobat; Adobe Premier Pro and Adobe After Effects; the MS Office Suite: Word, Power Point, Outlook, Excel; HTML and email marketing software a plus. Position must also be familiar with the latest technology trends related to social media, websites, and content management systems. Experience with analytics and reporting tools (Google Analytics, YouTube Analytics, etc.). Possesses a high level of organizational and time management skills, attention to detail and ability to multi-task. Also demonstrates exemplary business writing, communication and customer service skills, and is able to work independently and in a team‑oriented environment. Knowledge of AP style. Must be able to prioritize multiple jobs with flexibility, meeting quality objectives and deadlines. Competitive Compensation Package Compensation based on experience Medical, Dental, Vision and Life insurance 401(k) plan plus generous employer contribution Paid vacation, holiday, and personal time 8 a.m. to 5:00 p.m. office hours (with elective Friday afternoons off in summer) Professional development opportunities Collaborative culture and team activities Casual attire acceptable on non‑meeting/event dates #J-18808-Ljbffr MRA-The Management Association