Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Product Marketing Manager

Yibi Hantang | China Lifestyle Extension Partner

YIBI Hantang is YIBI Group's brand growth and strategic partnership platform, supporting selected international fashion, beauty, fragrance, wellness, and lifestyle brands exploring growth opportunities in China. Our work combines brand strategy, consumer insights, category development, strategic partnerships, localization, and market development. About the Role We are seeking a Product Marketing Manager based in New York to support project-based collaboration with international beauty, fragrance, fashion, wellness, and lifestyle brands. The role is suited to professionals who understand the connection between product, positioning, consumer insight, storytelling, and go-to-market strategy. Responsibilities Analyze consumer needs, category trends, and competitive landscapes. Support product positioning and go-to-market strategy for selected international brands. Translate consumer insights into clear product and communication opportunities. Evaluate the market potential of new products and category extensions. Support fashion, beauty, fragrance, wellness, and lifestyle brand projects. Contribute to China-market localization and market-entry discussions. Identify emerging product concepts and consumer trends in the U.S. market. Qualifications Experience in product marketing, brand marketing, product strategy, consumer insights, or category management. Experience in beauty, fragrance, wellness, fashion, lifestyle, or consumer brands is preferred. Strong understanding of positioning, consumer behavior, and go-to-market strategy. Experience working with international or emerging brands is valued. Strong analytical, storytelling, and communication skills. Required Skills Product Marketing Brand Strategy Consumer Insights Market Research #J-18808-Ljbffr Yibi Hantang | China Lifestyle Extension Partner

Vacancy posted 3 days ago
Similar jobs that could be interesting for youBased on the Product Marketing Manager in New York, NY vacancy
  • $120k - $220k

     ...businesses, their people, and the communities they serve. Our products are designed to drive meaningful impact, ensuring...  ...conferences and in-person workshops. What you'll do As Product Marketing Manager at AlixPartners, your primary responsibility is to own and manage... 
    Suggested
    For contractors
    Remote work

    AlixPartners

    New York, NY
    2 days ago
  • $160k - $175k

    Job DescriptionAs a Product Marketing Manager at Base44, you'll take ownership of crafting and delivering impactful marketing strategies that resonate with B2B audiences. You'll drive positioning, messaging, and the creation of top-notch marketing assets while leveraging... 
    Suggested
    Work at office
    Shift work
    3 days per week

    Wix.com

    New York, NY
    5 days ago
  •  ...millions, and we’re just getting started. We’re refining our product and expanding our reach to empower even more families.We’re looking...  ...forefront of change.The OpportunityWe’re hiring a Product Marketing Manager to sit at the center of how we bring Good Inside to life.... 
    Suggested
    Work at office
    3 days per week

    Good Inside

    New York, NY
    4 days ago
  • $240k - $362k

     ...series and films at a lower price. Within our Ads business, the Product Marketing team drives the global go-to-market strategy and scalable...  ...passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team. Key ResponsibilitiesLead... 
    Suggested
    Hourly pay
    Full time
    Immediate start
    Flexible hours

    Netflix

    New York, NY
    5 days ago
  • The Measurement Product Marketing team charter covers data and measurement products including attribution, experimentation, targeting and audiences...  ...product experiences.We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy... 
    Suggested

    TikTok

    New York, NY
    6 days ago
  • $116k - $166k

    Develop and continuously track medium to large-scale product marketing campaigns, assets, and external communications designed to drive the...  ...strategy to dramatically increase active product engagement.Manage the execution of highly scaled co-marketing programs with key... 

    Google

    New York, NY
    2 days ago
  • $180k - $210k

     ...York / New York / Austin, TexasBusiness - Marketing /Full Time /RemoteOpening from Default -...  ...business planning and performance management platform built for agility and scale. We...  ...a coherent narrative across corporate, product, and go-to-market communications.Partner... 
    Full time

    Pigment

    New York, NY
    2 days ago
  • $110k - $160k

     ...solutions and commitment to excellence. With a robust portfolio of products that safeguard thousands of businesses worldwide, we have...  ..., Village Global, and many more.About the roleAs a Product Marketing Manager at Secureframe, you will drive our go-to-market strategies... 
    Work at office
    Worldwide
    Flexible hours

    Secureframe

    New York, NY
    4 days ago
  •  ...doing the most important work of your career.About the teamOur Product Marketing team’s mission is to generate customer insights that inform...  ...our products to marketKeep things organized: You are able to manage highly interdependent, complex projects and keep various work... 

    Stripe

    New York, NY
    4 days ago
  • $10k

     ...systems that directly shape how companies move and manage billions, Ramp is the place to do it.About the roleRamp is building new products that can reshape how finance teams operate. These products begin before the market playbook is obvious: the customer problem is... 
    Full time
    Work at office
    Home office
    Flexible hours

    Ramp

    New York, NY
    5 days ago
  • $175k - $225k

     ...business’s system of record to making and managing AI agents to automating away the busy...  ...About the Role:Notion's engineering and product teams are shipping faster than ever, which...  ...before. We're looking for a Product Marketing Manager to drive awareness of new Notion... 
    Local area

    Notion Labs

    New York, NY
    6 days ago
  • $200k - $300k

     ...the world. With AI, anyone can create a product, a campaign, a policy, or a script - the...  ...strategizing product launches, entering new markets, and forecasting earnings calls. We've...  ...About the Role As a Product Marketing Manager, you will own how Simile is understood by... 
    Flexible hours

    Simile AI, Inc

    New York, NY
    4 days ago
  • $100.1k - $150k

     ...Information We Collect Your Privacy Choices Team Overview The Product Marketing team is responsible for driving adoption of TransUnion's...  ..., innovator, and trusted partner. The Product Marketing Manager role focused on international market expansion. You will... 
    Full time
    Work experience placement
    Work at office
    Flexible hours
    2 days per week

    TransUnion

    New York, NY
    2 days ago
  •  ...Warp Product Marketing Manager Warp is the AI-native Employee Management Platform for ambitious companies. Our platform includes HRIS, payroll, IT, benefits, tax compliance, and more - all built from scratch on an AI-native architecture from day 1. Warp embeds itself... 
    Work at office
    Flexible hours

    WARP CORP

    New York, NY
    4 days ago
  • $130k - $180k

     ...intelligence across the finance, operations and marketing functions. Loop deploys AI agents built...  ..., ranging from cutting edge big-tech, management consulting, investment banking among...  ...the Role As the first full-time Product Marketing Manager at Loop, you are the architect... 
    Full time
    For contractors
    Local area

    Loop AI

    New York, NY
    1 day ago
  •  ...device development timelines from months to days. As our first marketing hire, you'll own how we tell that story to the largest pharma...  ...the story our partner conversations run on and presenting new products to the world. What you'll do Own the narrative: Set the... 

    Valkai

    New York, NY
    3 days ago
  • $130k - $150k

     ...onsite at our New York office to support collaborative team dynamics and innovative problem-solving. We are seeking a Product Marketing Manager to drive go-to-market strategy across BitGo's platform. This role will work across multiple product lines, including custody... 
    Full time
    Work at office
    Worldwide

    BitGo Holdings, Inc.

    New York, NY
    5 days ago
  •  ...Perplexity is revolutionizing how companies get work done. We are seeking a Product Marketing Manager to join our team and serve as the strategic bridge between our product reality and market impact. You will architect the external narrative of our products and amplify... 

    Perplexity

    New York, NY
    4 days ago
  •  ...Global Product Marketing Role This is a global product marketing role owning how Sokin's embedded offering goes to market across every...  ...payment acceptance, payouts, FX, stablecoins, and treasury management. Sokin handles licensing, compliance, and banking relationships... 
    Worldwide

    Sokin

    New York, NY
    5 days ago
  •  ...building infrastructure to run CI workloads really fast. Our first product helps companies run GitHub Actions substantially faster and...  ...vCPUs concurrently, and run a petabyte-scale Ceph cluster that we manage ourselves. ~ We’ve raised $13.5M across Seed and Series... 

    Blacksmith Software Inc

    New York, NY
    4 days ago
  •  ...Marketing Full-time San Francisco; New York Apply Our mission is to automate coding. The first step in our journey is...  ...and shipping code. About the role We're looking for a Product Marketing Manager who can translate deeply technical products into clear,... 
    Full time
    Shift work

    Anysphere, Inc

    New York, NY
    1 day ago
  •  ...Product Marketing Manager Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including... 
    Work at office
    Remote work

    WaterSHED

    New York, NY
    1 day ago
  • $76.8k

     ...hands-on individual contributor role at the intersection of product marketing, organic growth, and AI-native content creation. You will shape...  ..., and calls to action. Partner closely with product managers, designers, engineers, and marketing partners to keep product... 
    Work at office
    Remote work

    Zoom Corporation

    New York, NY
    5 days ago
  • $120k - $150k

     ...powered internet - enabling performance marketing and monetization at scale across marketplaces...  ..., brands, and creators. We're creating products that unlock new value at the...  ...Role Overview As a Product Marketing Manager, you will define how Button brings its products... 
    Summer holiday
    Work at office
    Local area
    3 days per week

    Button

    New York, NY
    1 day ago
  • $140k - $180k

     ...Product Marketing Manager New York About Covariance Covariance is the most advanced audience engine ever built. Our breakthrough AI customizes audiences for every brand and competitive set. Unlike traditional platforms that focus on existing customers, we give... 
    Work at office
    Remote work

    Covariance.ai

    New York, NY
    5 days ago
  •  ...operating system for how enterprises deploy and manage AI agents across their organizations....  ...cares deeply about building exceptional products. If you're excited about sha The Role We are looking for a Product Marketing Manager to accelerate StackAI's go-to-market... 
    Remote work

    StackAI

    New York, NY
    4 days ago
  • $80k

     ...record, yet the world's largest fintech market ($220B+) still runs on software from the...  ...case studies, demos) You'll drive new product launches end-to-end You'll lead content...  ...ownership ~ Desire to grow as a leader and manager (you'll manage from day one) Why you'... 
    Permanent employment
    Work at office
    Immediate start
    Visa sponsorship
    Relocation package
    Flexible hours
    Night shift

    DualEntry

    New York, NY
    1 day ago
  • $160k - $195k

     ...Product Marketing Manager At Candid Health, we're searching for a Product Marketing Manager to craft the narrative for Candid Health's product roadmap and articulate the differentiated benefit we bring to our customers as a transformative autonomous revenue cycle automation... 
    Work at office
    Remote work

    Candid Health

    New York, NY
    2 days ago
  •  ...covers Demographic Targeting, Advanced Manual Targeting, Audiences Targeting, and Automatic Targeting. We are looking for a Product Marketing Manager who will be responsible for setting the go-to-market strategy and partnering closely with cross-functional stakeholders in... 

    TikTok

    New York, NY
    6 days ago
  • $116.5k - $189.8k

     ...our half a billion (and growing!) learners around the world. Read our blog to learn more.About the roleWe’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math— an exciting product that brings the joy and... 
    Work experience placement

    Duolingo

    New York, NY
    4 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Product Marketing Manager. Be the first to apply!