Marketing Manager, Pursuit Marketing
1872 Consulting
Marketing Manager, Pursuit Marketing (Construction Industry)
Boston, MA – Onsite 4 days per week
The Marketing Manager is responsible for applying creative and strategic insight to drive the efforts to position our firm as the builder of choice. This person works closely with the operations, estimating, leadership, and business development teams to develop winning materials that communicate a clearly defined value proposition while supporting the company's vision. This role requires on-site presence four days per week in our Boston office and offers access to free parking, an on-site fitness center, cafeteria, and other amenities that contribute to a collaborative culture and employee experience.
Responsibilities
- Lead efforts to produce winning responses to RFQ/Ps and presentations to secure new work
- Initiate collaboration with operations/leadership and business development to clearly define value proposition and strategies to address specific project and/or client hot buttons/concerns/challenges
- Create effective section layouts and develop content that is responsive to RFQ/RFP requirements, customize resumes/profiles, confirm team references, generate experience lists, request financial and/or legal information
- Lead kick off meetings, organizing attendees, agendas, and deliverables
- Prioritize and juggle multiple concurrent assignments to deliver materials that communicate clearly defined messages, quality, and branding, while meeting production and delivery deadlines
- Work closely with marketing colleagues and coordinate with operations, estimating, leadership, and business development teams to manage timelines for production and packaging of final submissions and presentation materials
- Manage "lessons learned" and debrief sessions to collect best practices and areas for continued improvement for work acquisition efforts
- Partner with Corporate Marketing to identify and develop creative solutions to enhance RFQ/P responses
- Provide research and develop collateral for business development efforts
- Stay abreast of new and current trends by attending industry programs and representing firm within local A/E/C community, as well as at strategic local business functions and events
- Initiate support for team members, and mentor, and train junior and/or seasonal team members
Qualifications
- 5+ years in marketing within the AEC industry required
- Strong technical proficiency in Adobe Creative Suite (particularly InDesign) and Microsoft Office (PowerPoint)
- Organized, detail-oriented self-starter with strong communication, writing, and design skills who delivers on deadlines in fast-paced, customer-facing settings
Nice to have
- BS/BA with concentration in Marketing, Business, English, Journalism, or Communications preferred
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