Customer & Shopper Marketing Manager

Lets share a good news first:

In the 2026 Global Top 100 candy companies ranking by Candy Industry, we are ranked 48 of 100.

About Amos Food

• Amos Food is the leading company of creative candies in the world. Amos Food sells its products in more than 50 countries and regions including China, the United States, Canada, Japan, Australia, Germany, France, and Southeast Asia, and directly supplies global top retailers such as Wal-Mart, Sams, Costco, 7-11, Target, etc.
• Amos Brand has been named one of the Top 5 Fastest-Growing Brands in the U.S.
• CEO Amos Ma has been honored Candy Hall of Fame 2024. The Candy Hall of Fame, the highest honor in the US confectionery industry, known as the \"Oscar\" award in the global candy industry, was established in the 70s of the 20th century
• Sweets & Snacks Most Innovative New Products Award in 2023 & 2025
• Superior Taste Awards: The most prestigious taste certification worldwide in the food and beverage industry, awarded by International Taste Institute BRUSSELS in 2025

Role Overview

This role is the key link between Marketing and Sales, translating brand and portfolio priorities into customer strategies, shopper programs, selling stories, merchandising solutions, and launch plans. The goal is to grow distribution, velocity, household penetration, and profitable sales.

The ideal candidate understands the U.S. CPG and omnichannel retail landscape, can turn customer and shopper insights into action, and excels at coordinating cross-functional teams from strategy through execution.

What Youll Do

1. Develop annual customer and channel marketing plans, activation calendars, and joint business planning inputs with US Sales.

2. Use shopper, retailer, category, and competitive data to identify distribution, assortment, merchandising, and consumption opportunities.

3. Lead in-store and digital shopper programs, including seasonal promotions, displays, sampling, coupons, and retailer activations.

4. Create customer selling stories, line-review presentations, launch toolkits, and retailer-ready creative briefs and assets.

5. Coordinate innovation and seasonal launch readiness, samples, product information, timelines, and stock availability with Sales and Supply Chain.

6. Align retail media and e-commerce activity with customer priorities. Partner with specialists on media execution, digital content, and optimization.

7. Own customer marketing budgets, forecasts, agency delivery, spend tracking, and program reconciliation.

8. Define KPIs before launch and evaluate sales lift where measurable, velocity, sell-through, trial, conversion, and ROI. Turn findings into investment improvements.

9. Coordinate Sales, Brand, Portfolio, Retail Media, Insights, Finance, Supply Chain, Legal, brokers, agencies, and global partners.

What Were Looking For

1. At least 5 years of relevant customer, shopper, trade, or brand marketing or category management experience, with CPG experience and ownership of retailer programs.

2. Experience with major US retailers and customer-specific plans, selling materials, promotions, merchandising, and omnichannel activation.

3. Ability to use syndicated and retailer data, assess program economics, manage budgets, and communicate recommendations. Circana, NielsenIQ, Numerator, or retailer portal experience is valuable.

4. Strong presentation, project management, agency management, and cross-functional influencing skills. Able to execute independently in a remote team.

5. Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent relevant experience (equivalency subject to HR confirmation).

6. Confectionery, snacks, food, or beverage experience preferred. Seasonal launches and experience in a growing brand are advantageous.

7. Ability to travel approximately 20–30% for customer meetings, store visits, planning sessions, and industry events.

Why Join Us

• This role offers broad exposure to customer strategy, shopper marketing, sales, insights, innovation, and omnichannel execution within a fast-scaling consumer brand.
• The candidate will own a core pillar of the U.S. go-to-market strategy, with visibility to senior leadership and key retail customers.
• As the function scales, this role can evolve into Senior Customer & Shopper Marketing Manager or Director of Customer Marketing with larger customers, budgets, and team leadership.

Benefits

• Attractive basic salary plus generous performance commission and year-end bonus
• Complete social welfare benefits, business travel allowance
• Regular access to global industry events, creator conventions, and influencer networking opportunities
• Direct communication mechanism with global headquarters, fast business decision-making and efficient work coordination